🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
ADWEEK
Technology, Information and Media
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All the news, insights and inspiration you need to know in advertising, marketing and media.
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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ADWEEK reposted this
It's been 20 years since this IKEA commercial first launched, and it really holds up. If the casting or delivery had been off even a little, we'd never be talking about it, then or now. But instead, a lot of us know exactly what that single line of dialogue--"start the car!"--means (where my ad nerds at?) The chain revived the spot with only a few tweaks, following a bunch of other brands that are dusting off successful ads from the past or making new ones inspired by their retro faves. Check it out here: ADWEEK #marketingandadvertising Rethink Jonelle (Francois) Ricketts
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New AI-powered tools rolling out over the next three days allow shoppers to upload an image either directly from Instagram or their device. Using tech from OpenAI, ThredUP uses that image to search its inventory of four million items for similar pieces, suggesting secondhand lookalikes to match the inspiration. The platform has been using AI-powered search for years. Still, the new tools represent a significant step forward in the user experience by using language models that can more accurately respond to queries, explained James Reinhart, co-founder and CEO of ThredUP. https://adweek.it/4cc7aJE
ThredUP's New AI Tools Make Thrifting Easy as ChatGPT
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EXCLUSIVE | Sling TV looks slightly different this morning thanks to a new brand campaign, visual identity, and mnemonic with the creative slogan, “Sling lets you do that.” “We found that this message [of what Sling TV offers] doesn’t always come through as much as we wanted,” Gary S., executive vice president and group president of video services at Sling TV parent EchoStar, told ADWEEK. “There’s a lot of competition in the space. We found that ‘Sling lets you do that’ is really simple. It ties to a lot of our tenants and our brands. It was a way to hopefully get above the fray and be able to create something compelling.” https://adweek.it/4db0FYH
Sling TV Does Sonic Branding to Stand Apart From Competition
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“Want to grab a beer?” is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. What do you think of the spot? Read more here: https://adweek.it/4cqVLWF
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New: Targeted advertising has been a boon for the open web, but does it make sense for CTV? Serving personalized ads in group settings risks creating awkward experiences for viewers—whether or not the ads are even targeted at all. My latest for ADWEEK: https://lnkd.in/eDd4DUKT
Is Targeted Advertising Too Creepy for CTV?
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Nicole Richie’s claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The multi-hyphenate still loves bottle service and "a sparkler moment," just not in the early oughts kind of way. She stars in a new campaign for Estée Lauder that pokes fun at her party girl past and gives the luxe brand an uncharacteristic dose of humor. Check it out here: ADWEEK #marketingandadvertising #beautymarketing #selfcare SHADOW
Nicole Richie's Reformed Party Princess Stars in New Estée Lauder Ad
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ADWEEK reposted this
Exclusive: This week, NBCUniversal in collaboration with Instacart and Flowcode, officially launched "Virtual Concessions," a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on the screen. The ad innovation was first announced at the One24 conference this past spring. My latest for ADWEEK:
NBCUniversal Launches Virtual Concessions During Olympics
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Surround yourself with inspiring brand leaders and creative thinkers at ADWEEK’s ultimate brand building and marketing experience in Phoenix, Arizona. Immerse yourself in the #Brandweek experience this September 23-26. https://adweek.it/3Agocc8
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Glossier, Inc.'s treasure hunt-like stunt is part of a first-of-its-kind collaboration with Shop, Shopify's commerce app. Before the new eyebrow product hits Glossier’s ecommerce website, it’s available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. When fans find the posters and scan a QR code, they’ll be directed to Glossier’s store within the Shop app where they can order the new product, called Boy Brow Arch, from Aug. 2 to 5, as long as they’re within one of those three cities. https://adweek.it/3Ys16te
Glossier and Shop Made an Exclusive, Shoppable Treasure Hunt