Adelaide’s CEO, Marc Guldimann, sat down with Marketecture Media’s Michael Shields to discuss why our AU metric consistently outperforms traditional metrics. In this episode, Marc dives into: 📊 How attention metrics reduce media waste 🔎 Why AU data is the key to smarter, more effective media buys 🚀 The next wave: attention as the new currency for ad effectiveness Catch a preview of the episode here: https://lnkd.in/eAdGekCC Or, subscribe to tune in to the full conversation: https://lnkd.in/e8Fxfej5
About us
Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency to advertising by supplying the market with a precise, omnichannel metric connected to business outcomes. Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and maximize campaign performance.
- Website
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https://adelaidemetrics.com/
External link for Adelaide
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
104 W 27th St
New York, NY 10001, US
Employees at Adelaide
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Norm Page
FTE @ 3 IPO + 7 exits = $7B || now a strategic investor | adviser | operator |
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Laurent OPPENHEIM
Founder | Managing Director and seasoned Global Operator | Digital centric Product, Marketing & Sales Leader
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Marc Guldimann
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Josh Chasin
Ephron Award winner * Ad Age Media Maven * Champion and architect of alternative cross-platform media currencies * Proven…
Updates
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🏆 Adelaide is proud to be recognized as a finalist in the 2024 Amazon Ads Partner Awards, Technology Innovation category, for our first-to-market collaboration with Haleon and Publicis Groupe! Haleon aimed to promote its brand in premium environments using Amazon’s DSP, so we pioneered a tagless media quality measurement solution with Amazon Ads. Our work highlighted the powerful impact of high-attention media on full-funnel outcomes, including greater brand lift, ROAS, conversions, and cost efficiency. Thank you to Phil Jackson, Karen Craig, Rohan Arora, and their teams, whose collaboration and support made this possible—and congrats to all of the other finalists! https://lnkd.in/d8n-qeQH #AmazonAdsPartnerAwards #AmazonAds
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Last week, Marc Guldimann joined U of Digital’s Shiv Gupta in a no-nonsense discussion about attention metrics. Missed it? Access the full recording of “Attention Metrics Explained (Minus the BS)” below to learn: 🧠 How attention metrics work 📏 Why the industry needs a better media quality measure (spoiler: it’s not another vanity metric) 💡 How you can start using them in your media strategy Watch now:
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Big news! We’ve partnered with The Wall Street Journal to launch attention guarantees for the upcoming election season! 🇺🇸 Here’s how it works: 🗓 From Oct. 15–Nov. 15, The Wall Street Journal is underwriting Adelaide’s services for its clients 📈 Campaigns will be measured and optimized with our AU metric to maximize performance 🎯 Advertisers will receive added-value impressions as makegoods if campaigns fall short of the AU guarantee Need an extra layer of confidence this election season? Connect with your WSJ rep to learn more about attention guarantees! Read more on ADWEEK:
The WSJ Offers Advertisers an Election Performance Guarantee
adweek.com
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Adelaide reposted this
🗳 Excited to announce Adelaide's partnership with The Wall Street Journal to launch "attention guarantees" during the upcoming election season! 🗳 TL;DR: ☑ The Wall Street Journal will underwrite Adelaide's services for clients during this period. ☑ Campaigns will be measured and optimized using Adelaide’s AU score to ensure performance. ☑ Any campaign that fails to meet this AU guarantee will be offered a make-good in the form of additional added-value impressions. ☑ AU Guarantee applies to impressions measured from Oct. 15 to Nov. 15, surrounding the election. The Wall Street Journal joins a growing list of publishers like The Weather Channel, News UK, NPR, SiriusXM, TripleLift and The New York Times that are partnering with Adelaide to showcase the quality and impact of their inventory to brands and agencies. Many thanks to Mia Lehmkuhl Libby, Jesse Waldele, Josh Stinchcomb, and Sam Gonzalez-Freedson for working behind the scenes to make this a reality! #AttentionEconomy #AttentionMetrics
The WSJ Offers Advertisers an Election Performance Guarantee
adweek.com
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Next Thursday, we’re excited to be part of ThinkLA’s Video Brunch: Impact & Vision! Adelaide’s VP of Product, Perry Papadopoulos, will join a panel of measurement experts from T-Mobile, Comscore, Inc., VIZIO, and LG Ad Solutions to discuss how brands, agencies, and content providers are navigating the shift from traditional TV to streaming video. They’ll explore effective strategies for mastering video measurement in this fast-evolving marketplace, the critical role of attention, and the metrics brands should care about. If you’re in LA, don’t miss out—secure your spot now with the link below! https://lnkd.in/gdAJW9HP
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Our free attention webinar with U of Digital starts in 10 minutes! Join here: https://lnkd.in/eTkinBka
I'm doing a Live Learning Event with Shiv Gupta & U of Digital about attention metrics on August 27 @ 12:30ET. Come check out the free seminar covering: ❓Why are attention metrics important? 📚 How do you define attention? 🏗️ How are attention metrics built? 📈 Proving the connection to outcomes 🤝How to use attention metrics? 🔮 The landscape today and the future.. Also, there'll be some memes.. Register here: https://lnkd.in/d-BHGyen
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🎉 Adelaide is a finalist for not one but two 2024 AdExchanger Awards! Our innovative work with Diageo and PHD has earned us a spot on the shortlist for “Most Innovative Measurement Approach.” Adelaide is also in the running for “Best Measurement or Analytics Capability” in the Technology & Service Provider category. A massive thank you to Aimee Fanton, Marlies Mols, the Diageo and PHD teams, and our incredible team at Adelaide for making this possible! Check out the complete list of finalists here: https://lnkd.in/eisy_8mh
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Adelaide reposted this
We're hiring for two important roles: - Analytics Director (NYC/Remote). Player/coach for an incredibly talented team of client and product focused analysts who are driving innovation in the attention space. This group created Power Curves, Flight Control and has a hand in several award-winning campaigns. https://lnkd.in/eSdw4TKE - Account Executive (NYC). Grow our business at agencies with established Adelaide practices and ensure broad adoption of AU across planning, investment, programmatic and analytics. This is a great role for someone with deep relationships at Havas, GroupM or Publicis, and you'll get to work directly with my co-founder Zach Kubin. https://lnkd.in/eThjJZkb
Director of Analytics (Remote - New York Preferred) at Adelaide • New York City • United States • Remote (Work from Home)
wellfound.com
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A leading OTC pain relief brand used Adelaide AU to identify the optimal balance of media quality and frequency needed to achieve consistent outcomes with their campaign. According to Lucid Holdings, Inc./Cint, people exposed to four ads with quality above 15 AU were more likely to purchase and favor the brand’s product than those exposed to the same number of ads at lower quality. Even better, this advertiser could save 9% on total media costs by implementing AU Floors. 🎯💸 Check out the full results!
Adelaide’s AU Power Curve Analysis Suggests Media Quality Floors To Boost Brand Lift for Pain Relief Brand
adelaidemetrics.com