If you are an agency, consultant, or vendor that offers B2B marketing services, there is great value in positioning yourself as a LinkedIn specialist. No matter what a client is trying to accomplish with their digital marketing efforts, it’s likely that smart usage of the platform can lead to better results.
LinkedIn has become a strategic cornerstone for full-funnel B2B marketing, with a large and highly engaged global audience of professionals. Our marketing suite offers an evolving set of tools and features that can be used to build your clients’ brands, grow demand, and generate leads.
Read on to learn how you can better leverage these tools and features through training, education, and partner-powered enhancements to level-up your agency’s LinkedIn marketing services.
Check out our resources for agency marketers
We have a dedicated ad resource hub for agencies, which offers tailored content for agency marketers looking to improve results for their clients (and themselves) on LinkedIn. Within you’ll find curated online learning courses and webinars, as well as information about key tools like Campaign Manager and Business Manager.
Additionally, we recommend checking out the Agency Onboarding Guide, which offers detailed direction on running campaigns as an agency, setting benchmarks, understanding billing options, and more. You’ll find answers to common questions like the following:
- How can I create a LinkedIn Page on another company’s behalf?
- How do I set up agency account access and manage individual permissions?
- What are the differences between an online account and an IO account?
Follow the LinkedIn Collective
We created the LinkedIn Collective in 2022 with the purpose of making it easier to stay looped into what matters most in B2B marketing. This on-platform thought leadership hub features incisive commentary on key industry topics from a range of voices, and publishes multiple new articles weekly.
By following the Collective and keeping an eye out for new content, you can find in-depth breakdowns of unique data, expert advice, and research-informed tips for getting more out of LinkedIn.
Subscribing to our newsletter, This Week in Marketing, provides another steady source of industry trends, plus timely updates on new product features. Helping clients understand how to deftly incorporate emerging formats like Document Ads, or powerful measurement capabilities like Conversions API, can be a differentiating service for your agency.
Develop specialized LinkedIn marketing skills and earn certifications
The LinkedIn Marketing Labs are purpose-built for helping marketers strengthen their LinkedIn expertise. Examples of courses available include step-by-step instruction for building a full-funnel content marketing strategy on LinkedIn, and live training sessions on balancing brand vs. demand. You can also explore full learning paths that take you deep on a variety of key LinkedIn marketing activities and concepts.
Of special interest for agencies: LinkedIn marketing certifications, which showcase your expertise to potential clients. Each of the three current certification paths – Fundamentals, Marketing Strategy, Content and Creative Design – culminates in an exam to demonstrate your knowledge. (You can also take practice tests to prepare.)
Enhance your offerings with LinkedIn Marketing Partners
Our growing community of marketing partners is continually expanding the scope of what’s possible for brands on LinkedIn. These approved technology and service providers can elevate LinkedIn marketing strategies in numerous ways, from optimizing content to streamlining measurement and beyond.
Our complete guide to LinkedIn Marketing Solutions partners outlines the various categories of solutions and spells out specifically how each can provide value for agencies.
- Community Management: Agencies benefit from the additional access and permissioning that partners offer. These features can create better processes for managing publishing access and permissions for all of your clients.
- Ad Technology: Your digital advertising expertise and the added functionality of a partner can be a winning combination for your client’s campaigns on LinkedIn.
- Audience Management: Eliminate your clients’ concerns over targeting and lead delivery. Partners drive alignment for LinkedIn ads targeting by using lists of leads and accounts your clients have already built or data from third parties and delivering leads to clients in real-time.
- Analytics and Measurement: Reporting on marketing campaigns can be infinitely more challenging across programs and clients. In addition to the benefits marketers see using a partner, agencies are able to integrate their own in-house data in client reporting.
And if your firm already has a LinkedIn specialization (or aspires to), you can check out our developers hub and perhaps become an approved marketing partner yourself.
Help Your Clients Unlock Their LinkedIn Marketing Potential
Agencies are hired to deliver results for their clients. LinkedIn has the audience, publishing tools, ad products and measurement technologies to help you elevate results for any B2B brand and show the impact.
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Topics: Agency
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