Foudys

What a week we've had at Foudys! We're smack dab in the middle of kit launch season and we've loved every second of it. 1️⃣ Launching Arsenal Away with our very own photoshoot featuring some of our favourite AWFC Athletes - Katie McCabe and Amanda Ilestedt. 2️⃣ Chelsea's new Home 24/25 Shirt, with our fave signing (Yes, LB is now a blue), we had to be sure to offer the ability to get her name asap. Most of our sales from launch day had her name on the back! 3️⃣ Barcelona's STUNNING new home kit, celebrating all things Barcelona. This year we were able to expand our offering to EVERY SINGLE FCB Femeni player. We're still the ONLY store that makes the Barcelona shirts with women's names on the back accessible world wide - something the Barca store won't do! We even managed to get hold of the new Liga F Campeonas patches, which we're so excited to print on our own shirts too, the only people outside of Barcelona to offer this again! The team are buzzing to keep expanding our offering, making repping your favourite players as easy as possible! We'll see you for the next round of kit launches, those Away kits are calling our name!

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What an unbelievable weekend at St George’s Park with Foudys, Nike and England Football! I can’t believe I got the opportunity to coach 400 amazing young female players through Nike Partner Clubs. It was so much fun and a new coaching highlight I’m super proud of. The weekend was a massive success particularly down to the astounding efforts from team Foudys Lois Kay & Nick Garland. As someone who is passionate about providing engaging and safe sessions for players to gain confidence in, every part of this weekend was managed brilliantly through their complete dedication over the past few months. Thank you to Foudys for allowing me to grow as a coach and giving me the space to learn in such an exciting environment. Also, to the Nike team for ensuring young female players are driven with the belief that anything is possible and, kitting us out all weekend in super cool gear. I also can’t mention last weekend without shouting out the incredible event programme designed by Foudys Creative Lead Louise Sturdee - so talented!

This weekend I got to spend it with the world's coolest people, shooting a Nike X Foudys event at St. George's Park. ⚽️ The weekend was incredible and whilst it was aimed at girls and encouraging them to stay with their sport, I think we all came away feeling inspired. There was amazing food, talks on proper nutrition, body confidence workshops and of course, endless football in the sunshine. There was even the chance for coaches and parents to learn more about how best to support their children and players. Thank you to Helen Hardy who gave me this insane opportunity and for trusting me to do a good job and to Carys Kaiser, the queen of the drone for being a brilliant friend all weekend. #Nike #Football #WomenInSport #SportPhotographer #SportPhotography #FreelanceSportPhotographer

What a weekend it was! I'm incredibly proud to have had the opportunity to support the Foudys and Nike team at St. George's Park. They absolutely knocked it out of the park with an event that was not only amazing, but also incredibly inspiring and aspirational for girls and young women. Throughout the entire weekend, the spotlight was on female, trans, and non-binary talent, including referees, coaches, photographers, presenters, and more. We had discussions about fueling bodies, managing periods, and boosting self-esteem. We encouraged our young participants to be fearless and courageous, reminding them of their strength and our unwavering belief in each and every one of them. They got to play football, enjoy delicious food, meet incredible people, and share unique experiences with each other and even indulge in a super slick Photo Booth where they could feel like a lionesses. We even created opportunities for parents and coaches to support them in supporting their players 👌 Who’s in for next year?!✋ Helen Hardy Rosie Kmita Mollie Kmita Jen Molloy 📸 Leigh Gell Lois Kay Amy Maidment Louise Sturdee Grace Arbon McNulty Nick Garland Cat McPhee @Ben Russell

Where to even start with this weekend! The Foudys team, with Nike & The FA, worked tirelessly from start to finish in making this event the best it could be. And subsequently delivered an absolutely next level football event at St George’s Park for young girls from U12-U16s. I’m so proud to have worked on the creative side of the event in the build up. Especially on producing the 44 page match-day programme which came out exactly how I’d hoped 🙏🏼 Probably the biggest and most professional piece I’ve worked on so far in my career, so thank you to everyone who made it possible. A weekend built to promote female & non-binary talent in sports, intended to inspire the next generation but I think I can speak for most of us when I say it left us all feeling empowered. I’m so proud of us all in the Foudys team for running this so brilliantly. 🤍

If anyone knows me and Helen Hardy, they know we’ve been working tirelessly to find new font for our favourite women’s teams. The holy grail of this has been Olympique Lyonnais. With 8 UWCL titles, a historic hold of the D1 Féminine title and countless ICONIC players - it’s a no brainer to try to offer this legendary team (even if it’s just because I personally would like a Hegerberg jersey!) Now after 3 years, we’ve finally made it happen and OL will now be represented and more importantly, accessible for the first time outside of the OL shop itself! Launching on Foudys very soon, just in time for those UWCL Semi-finals! Keep your eyes peeled👀

Last summer, the Ireland Women's National Team made history by reaching their first ever Women's World Cup. Since then, they successfully got promoted in the Nations League and they are now embarking on a journey to make new history: qualifying for the Women's Euros 2025. At Foudys, we always want to authentically elevate stories of women's football because we are lucky enough to be watching history be made everyday in the women's game. So, to celebrate and embrace the recent successes of the Girls in Green, we released a collection on our website named COYGIG. It's apparel, for the fans. As part of the campaign, we travelled over to Dublin to visit fan groups and embrace the fan culture around the Girls in Green. Their love for this team is powerful, and we are proud to have represented their experiences through this campaign. This is just one example of many of how we represent and engage with the evergrowing women's football audience, and we can't wait to watch it grow even further.

MAJOR WIN 💪 Kids Women’s Super League Upcycle now live on Foudys.com 🎉🥳 We're pleased to announce that our upcycling service is now available for Kids WSL Shirts! We have worked tirelessly for the past two years to make this happen and we are so excited to be able to offer this for all WSL obsessed kids. Correct representation is SO IMPORTANT in Women’s Football and we’re driving to make it more accessible for children and young people to represent their favourite female footballers 🙌

Introducing "Leah's Legacy," a heartwarming story featuring Manchester United's star player, Leah Galton, and her four biggest fans—her nieces. In the world of football, players are often viewed as mere icons, stars, and legends, inspiring countless children and young adults to become footballers themselves. However, behind the fame, these players are real people with personal lives, relationships, and families. In this case, Leah is not just a star player but also a sister, daughter, best friend, and beloved auntie to her nieces. 🙌❤️ Since launching in 2020, here at Foudys, we have been dedicated to providing representation for women's football fans and players. As a result of our commitment and collaborative efforts, we now offer an expanded collection of official women's football merchandise. However, as part of our continued efforts, we noticed a deficiency in official merchandise specifically designed for children in the women's game, which was unacceptable to us. After months of hard work, we are so happy to share that we are now stocking kids apparel, official WSL lettering, and selcted patches (hopefully more to come). 🤝 Leah’s Legacy represents this significant milestone for Foudy and the importance of correct representation in the women’s game. We wanted to showcase our new offering and knew instantly that Leah Galton and her joyful nieces would be the perfect family to help us out. During the production of Leah’s Legacy, it was heartwarming to see the admiration Leah’s nieces had for her and her achievements. #womensfootball