Nike

“It’s like the music turns on and everything ceases to exist. I don’t see the crowd, I don’t even see my friends, it’s just me, there’s music and there’s the floor.” That’s Nike athlete Sunny Choi describing the incredible feeling of losing herself in a breakdancing battle. “It’s just so calm and peaceful,” Sunny says. “The music is flowing through your whole body. All the chatter of the world is gone and I get to just go out there and be me. I get to have this moment that I don’t get to have in regular life.” Listen to our interview with Sunny to hear more about how the 35-year-old broke from a corporate-ladder-climbing life to embrace a sport built on creative spontaneity: https://lnkd.in/gKDpUBWt #Paris2024 #Olympics #JustDoIt  

She wouldn’t be denied. British runner Keely Hodgkinson won her first gold in the 800 meter in dominant fashion, winning in 1:56.72. “I have so many silvers, what drives me now is the will to win, the will to one day say, ‘I am the best,’” says the 22-year-old. “I think that’s a great achievement, and I’ve worked really hard to fulfill it.” Keely ran the fastest time in the half mile this year when she clocked in a blistering 1:54.61 back in July, which made her the sixth-fastest woman over the distance in history. Now, Keely can add another title to the history books: Olympic champion. Check out all the stories on our inspiring Nike athletes here: https://lnkd.in/gpcCTSue #Paris2024 #Olympics #JustDoIt

In the middle of the biggest moment for sports, Nike is making sure its team in Paris has the opportunity to fit in sport. Our local employee event management team is offering daily workouts, from Pilates to strength training to boxing, to Nike’s Paris employees and teammates traveling in from all over the world.   “‘Make Sport a Daily Habit’ is more than a slogan for us — Nike really facilitates you in making it happen,” says Merijn Simons, Nike Event Manager, who took part in an a.m. workout last week. “A morning boxing class with former French champion Laure Bailacq on the rooftop of Nike’s House of Innovation with the Eiffel Tower as a backdrop is pretty epic, too.” All in a day’s work when you’re Team Nike.   Check out the inspiring stories from our Nike athletes in Paris: https://lnkd.in/gpcCTSue #Paris2024 #Olympics #JustDoIt

That’s a first Olympic gold for Nike athlete Qinwen Zheng — and the first Chinese tennis player to top the Olympic podium. “My teammates often describe me as having a fire inside,” says the 21-year-old. “That requires knowing how to use it against your opponent instead of yourself. I channel my competitive spirit in a very positive way. Only by doing this can I challenge higher-ranked players.” Your game was on fire today, Qinwen Zheng 🔥 Congrats on gold! Check out all the stories on our inspiring Nike athletes here: https://lnkd.in/gpcCTSue #Paris2024 #Olympics #JustDoIt

“Realness needs realness. My family keeps me grounded. They’re the ones who can tell me, Sure you run fast, but I still know that little girl from Dallas. When I get on that line, I’m representing all of those people who believe in me and who check me with honesty. Without Team Sha’Carri, there’s no Sha’Carri Richardson.” Real talk from the Nike athlete and 100-meter champion. Check out more about how Sha’Carri views the role of honesty in sport and the thrill she takes in defying the haters: https://lnkd.in/gcNUj7pR #Paris2024 #Olympics #JustDoIt

Step inside District 23. No really, step inside. We’re giving you a fly-through look at Jordan Brand’s Parisian hub, located in the city’s brilliant 18th arrondissement. D23 is Jordan’s love letter to the diasporic cultures and international youth who inform basketball and all its dimensions — a living, breathing example of how to use sport’s greatest stage as an accelerator for lasting impact that serves the entire community, particularly the next generation. Leading the way as creative director is Youssouf Fofana, founder of the fashion label Maison Château Rouge. His vision takes form in an unforgettable six-week stretch of programming that Fofana has cultivated inside and around the historic former Tati Barbès department store, which has been renovated to offer a space for creativity and community. On the product front, one of his most memorable collaborations was a special Air Jordan I Mid, which took rich design cues from the contemporary African diaspora in Paris. So, how did his creative mindset change from designing a shoe to designing an entire building? Turns out, not much. “The two processes were very similar,” says Youssouf. “When you talk about that AJ I Mid, it was inspired by the neighborhood, by the diversity of its community. When I designed this space for District 23, I was also inspired by the community. The response from the people here has been so positive. When they see a collaboration between Jordan Brand and a local artist, and they go big, it inspires everybody.” Learn more about District 23 at https://lnkd.in/gZQ5WZn6 #JordanBrand #District23

The USA Women’s Artistic Gymnastics Team has reclaimed its title: Olympic champions 🥇 Nike Athlete Jordan Chiles helped Team USA clinch gold, competing in all four events — vault, uneven bars, balance beam and floor exercise, where she put up an incredible 13.966 score in her hip hop-inspired performance. The 23-year-old says she began this year with a whole new sense of confidence and commitment. "In my heart and my mind, this was all about finishing what I started [in Tokyo] and feeling confident in myself going into Paris. Going in with that confidence, putting my foot down and saying, 'This is who I am,' and then showing it to the world, alongside my teammates," Jordan says. Congrats on finishing the job, Jordan, and all of Team USA ✨ Check out all the stories on our inspiring Nike athletes here: https://lnkd.in/gfSdagea #Paris2024 #Olympics #JustDoIt

Was that the most suspenseful gold-medal bout …ever? Foil fencer and Nike athlete Edgar Cheung Ka Long came out on top, defending his previous first-place finish in the Tokyo Games. His motto is, “Don’t lose your way,” his reminder to never forget why he started fencing in the first place: to enjoy the game and have fun. Congrats on the gold, Edgar Cheung Ka Long — again 🥇  🥇 Check out all the stories on our inspiring Nike athletes here: https://lnkd.in/gfSdagea #Paris2024 #Olympics #JustDoIt 

"Nike is changing the playbook again."   That’s Caroline Rogers Abero, Nike Sr. Design Director of Women’s Color Design for Footwear and Apparel, talking about the Electric Pack — the wild, far-out colorway that you’ll see in Paris. The colorway extends the unmistakable Nike tradition of using bold color choices to stand out on the track, the court, and almost every field of play.    The Electric Pack, co-led by Devon McKinney, was a career highlight for Caroline. For her, the root of the excitement was in seeing her inspiring teammates work together to bring the colorway to the world. Together, they modeled another unmistakable Nike tradition: give talented people the creative freedom to take something that might seem like a small detail, and then maximize its reach into a global moment through deep storytelling.    "I’m in awe seeing the talent across our company," says Caroline. "No one has the ability like Nike to make an impact when we really believe in something. I can’t wait to see the colorway out in the world."   Learn more about the Electric Pack: https://lnkd.in/gepwy8SB #NikeDesign #JustDoIt #SwooshLife

Did you see that final trick from Nike athlete Yuto Horigome? 👀 The 25-year-old Japanese skateboarder took home his second Olympic gold medal in men’s street skateboarding today after landing a nollie 270 noseblunt slide. “In skateboarding, there is no right or wrong; but I can’t help but search for what the right thing to do is. I don’t think there is an answer,” he says. “But when I have faith in myself, I think I’ll be able to achieve my dreams. Having trust in yourself is the most important thing — having the confidence to believe in yourself." Check out all the stories on our inspiring Nike athletes here: https://lnkd.in/gfSdagea #Paris2024 #Olympics #JustDoIt