Nike’s Post

View organization page for Nike, graphic

5,684,980 followers

Step inside District 23. No really, step inside. We’re giving you a fly-through look at Jordan Brand’s Parisian hub, located in the city’s brilliant 18th arrondissement. D23 is Jordan’s love letter to the diasporic cultures and international youth who inform basketball and all its dimensions — a living, breathing example of how to use sport’s greatest stage as an accelerator for lasting impact that serves the entire community, particularly the next generation. Leading the way as creative director is Youssouf Fofana, founder of the fashion label Maison Château Rouge. His vision takes form in an unforgettable six-week stretch of programming that Fofana has cultivated inside and around the historic former Tati Barbès department store, which has been renovated to offer a space for creativity and community. On the product front, one of his most memorable collaborations was a special Air Jordan I Mid, which took rich design cues from the contemporary African diaspora in Paris. So, how did his creative mindset change from designing a shoe to designing an entire building? Turns out, not much. “The two processes were very similar,” says Youssouf. “When you talk about that AJ I Mid, it was inspired by the neighborhood, by the diversity of its community. When I designed this space for District 23, I was also inspired by the community. The response from the people here has been so positive. When they see a collaboration between Jordan Brand and a local artist, and they go big, it inspires everybody.” Learn more about District 23 at https://lnkd.in/gZQ5WZn6 #JordanBrand #District23

Todd Patterson

Community Relations and Customer Experience Manager/Certified Ganjier/Author/Book Publisher

4w

Dope!

Harry Lewis

Regional Security Manager - East Coast/Central Region of US and Canada

1mo

Amazing!

Wills Shoffner

Gorilla Guard Apparel & NIL Brand

1mo

Good day Nike I would love to step inside District 23 and be a member of the team. I’m reaching out on behalf of my son Carson Maddox Shoffner a 16yr. old stand-out PG who has created his own brand entitled Gorilla Guard. He is a rising Junior at the John Carroll School in Belair Md. This is the same school Immanuel Quickley of the Toronto Raptors attended. We are planning to: partner with a major brand, sign amateur and professional athletes, create merchandizing/ licensing deals and create a 7 part docuseries to chronically the journey of the Gorilla Guard Brand and signees. We have signed the a nationally ranked 4th grader Dallas Madden and we are seeking sponsorships/ and NIL relationships. Please review the promotional material and contact us as soon as your schedule allows to discuss the venture. Gorilla Guard Commercial https://www.instagram.com/reel/C3Ai0KJOi0c/?igsh=eTI3enBrM2JtMDQy Gorilla Guard IG https://instagram.com/thegorillaguard?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr Thank you Wills Shoffner 443-831-4494

Patrick Rexhausen

23Gamez GmbH | CEO, Founder & Owner

1mo

But no HoopaZ.com basketball game! Hey @nike @jordan this sucks for real basketball fans! The HoopaZ family

Favela Surf Clube FSC

Morro do Cantagalo - Ipanema RJ

1mo

👏🏽

Attabit Kamal

Responsable de magasin chez Planet Sport

1mo

Love this

Jenni Davides

Profissional da área Administrativa

1mo

😘🌹

Essete belayneh adafre

senior Sales Associate at Alshaya group

1mo

Great news!

See more comments

To view or add a comment, sign in

Explore topics