Data collaboration comes in two flavors: Centralized and decentralized. Do you know the difference? Centralized collaboration restricts use cases, risks consumer privacy through data sharing and commingling, and involves handing over control of your data to other parties. On the other hand, decentralized data collaboration maximizes performance, eliminates the need for data sharing, powers all use cases, and most importantly, guarantees consumer privacy. Learn more about each in the explainer video below! #InfoSum #DataCollaboration #DataCleanRooms #DataPrivacy
InfoSum
Software Development
London, England 10,551 followers
Reclaim your data destiny. Build better customer experiences.
About us
InfoSum is the world’s leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network. InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum has offices throughout the US, UK, Europe, and Australia. The company is poised for continued growth following a Series B investment in August 2021, and a rapidly expanding client base.
- Website
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https://www.infosum.com/
External link for InfoSum
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Advertising, Marketing, MarTech, First-Party Data, Customer Data, Data Privacy, Identity Resolution, Insights, Decentralization, Data Analysis, Data Normalization, Differential Privacy, GDPR, Data Collaboration, and Data Clean Room
Locations
Employees at InfoSum
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Nick Henthorn
SVP Sales, Europe at InfoSum
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Rob Clayburn
Lead Front End Software Engineer @ InfoSum | Expertise in Redux.js, TypeScript
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Steve Silvers
EVP Global Creative, Media & Ecosystem @ Kantar (a Bain Capital company) | Podcast Co-Host | AI & Privacy Evangelist | Transformational Leader |…
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Brian Lesser
Media and Technology Executive
Updates
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🎙 The latest episode of Identity Architects is here! In this episode, Ben Cicchetti sat down with Jay Sears, Founder of Team Dayā ( दया). Tune in to hear Jay and Ben discuss: ✨ Team Dayā and how the charity is building change 🧱 Creating generational impact in impoverished communities ⛓️ Data privacy and the supply chain in advertising 🔐 How to be responsible custodians of consumer data and more! 🎧 Listen here: https://hubs.la/Q02Kp8q70 #InfoSum #IdentityArchitects #DataPrivacy
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Interoperability has been a hotly discussed topic within the industry. But what is the true meaning of interoperability? InfoSum’s CTO, Alistair Bastian, explains it’s important to understand what the term means in the context of advertisers: “It’s important to understand what the term means in its own context and in the context of advertising efforts. For most advertisers, interoperability isn’t about compatibility from clean room to clean room. It’s about enabling seamless collaboration, regardless of the internal structure of the company and its partners.” Read more in ADZINE - MARKETING. TECH. MEDIA. (🇩🇪) as Alistair explores the true meaning of interoperability and what challenges need to be overcome to enable it: https://hubs.la/Q02KcVsC0 #InfoSum #DataCleanRooms #DataCollaboration #FirstPartyData #DataPrivacy
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🇳🇿 We’ve been having a great time at iMedia’s Future of Marketing Summit in New Zealand so far! We couldn’t be more excited for tomorrow when our GM, ANZ, Richard Knott, takes to the stage to announce the launch of New Zealand’s premium data collaboration network that prioritizes privacy, the non-movement of data, and the local NZ media market! Powered by InfoSum, Richard will discuss how this unbeatable opportunity for New Zealand marketers enables multi-party collaboration, analysis, segmentation, and activation at scale across New Zealand’s leading media owners as easily as with the walled gardens, but with greater flexibility, privacy, and security. Whether you’re attending the event or not, if you would like to know more about this opportunity, you can arrange to meet with Richard here: https://hubs.la/Q02JfhSf0 iMedia Summits & Events AU, NZ & SEA #InfoSum #DataCollaboration #FutureOfMarketingSummit #iMediaFOMNZ
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🎙 InfoSum’s SVP, Marketing & Communications, Ben Cicchetti, recently joined Sean Halpin on the Programmatic Pulse Podcast, where the pair dived into everything from industry challenges to InfoSum’s story to Ben’s career. Tune in to hear Ben and Sean discuss: 💻 Ben’s journey in adtech 🍪 The implications of Google’s reversal on third-party cookies 💡 Core elements of a successful marketing strategy 🌈 How the industry can improve diversity and inclusion 🌟 Ben’s top career advice and more! Listen here: https://hubs.la/Q02KbvKp0 #InfoSum #DataCollaboration #FirstPartyData #DiversityAndInclusion #LGBTQ+
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In the first-party data world, building strategic data partnerships is crucial. These partnerships enable brands to unlock new insights and understand consumers holistically, which is critical to delivering personalized and relevant experiences. Check out our recent case study of how Starcount empowers brands with enriched intelligence for insights and activation. Find out how: ️⚽️ A Premier League Football Club utilized Starcount’s insights to verify existing assumptions about its customer base, create better fan experiences, and validate sponsorship deals with a high affinity for its fan base. 🌎 A global Consumer Electronics Brand was able to identify differences between consumer groups to target key personas better and improve the quality of seed audiences for lookalike audiences. Download the case study here: https://hubs.la/Q02v0MnH0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData
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🤖 What impact will generative AI have on the TV landscape? In the latest episode of Identity Architects, Ben Cicchetti dived into the topic with Vincent Flood, editor-in-chief at VideoWeek. 🎧 Listen on your favorite podcast platform and also hear Vincent discuss the growth of FAST channels, fragmentation across the ecosystem, and inclusivity and diversity across industry events. Amazon: https://hubs.la/Q02HLSr50 Apple: https://hubs.la/Q02HLSCL0 Deezer: https://hubs.la/Q02HLSDs0 Spotify: https://hubs.la/Q02HLT010 YouTube: https://hubs.la/Q02HLT0g0 #InfoSum #IdentityArchitects #GenerativeAI
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Financial services companies sit on a goldmine of first-party data and customer insights, providing exciting opportunities to create better customer experiences, accurately measure campaign effectiveness, and build new revenue streams. However, given the highly regulated nature of the industry and the fact that every financial services company’s livelihood depends on consumer trust, organizations must protect this data at all costs. Writing in The Financial Brand, InfoSum’s VP Sales North America, Marc Cestaro, explains how financial services companies can unlock the full value of their first-party data while maximizing data privacy and security: https://hubs.la/Q02Jy9v_0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData
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Is data collaboration just for bottom-of-the-funnel activity? Think again. First-party data collaboration amplifies the performance of a company’s entire marketing strategy. In our latest blog, Kate Blaxill explores how marketers can use data collaboration to galvanize and enhance marketing activity at every stage of the marketing funnel. Read more: https://hubs.la/Q02Jx1yb0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData
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“What feels like a ridiculous channel to one person, that’s somebody else’s daily viewing, and I feel like they’re not to be messed with. And I feel increasingly, we’re going to see more and more FAST services.” In the latest episode of Identity Architects, VideoWeek’s Vincent Flood discusses the growth of the FAST (Free ad-supported streaming television) channels, fragmentation, and consolidation. 🎧 Listen in here: https://hubs.la/Q02HM3Vl0 #InfoSum #IdentityArchitects #ConnectedTV #CTV