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Is data collaboration just for bottom-of-the-funnel activity? Think again. First-party data collaboration amplifies the performance of a company’s entire marketing strategy. In our latest blog, Kate Blaxill explores how marketers can use data collaboration to galvanize and enhance marketing activity at every stage of the marketing funnel. Read more: https://hubs.la/Q02Jx1yb0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData

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