Bray St.

It takes years to build a good reputation, but it can come crumbling down in a heartbeat. So, if you truly value your brand, this LinkedIn Live event is one you can't miss! Managing your brand successfully can make a tangible difference in your company culture, growth and customer acquisition. Join our expert panel as they explore the role of brand management in influencing the entire trajectory of your business: 1. Bray St.'s very own Founder and Managing Director Daniel Dagher 2. Peter Wozny, Senior Legal Counsel and Brand Communications Lead at Btomorrow Ventures, 3. With facilitator Syma Mian, Agency Development Lead at TikTok. Sign up below! 👇 #branding #BrandManagement #Growth #B2BMarketing #B2BSaaS #Webinar #BrandWebinar #ReputationManagement

Stop! Here's a friendly reminder to pause your doomscrolling and contribute instead to making a positive impact on the planet. We've rounded up 6, free, online courses on ESG (environmental, social and governance) from prestigious organisations from the UN to the University of Copenhagen that could help improve your knowledge and skills. 1. Introduction to corporate social responsibility - United Nations/International Trade Centre Link to course: https://lnkd.in/diUyE7hm 2. The Sustainable Development Goals: a global, transdisciplinary vision for the future - University of Copenhagen (Coursera) Link to course: https://lnkd.in/d9px2_4 3. Principles of sustainable finance - Erasmus University Rotterdam (Coursera) Link to course: https://lnkd.in/dvDfGtXq 4. Impact measurement and management for the SDGs - Duke University (Coursera) Link to course: https://lnkd.in/eHDM3hN5 5. Strategy and sustainability - IESE Business School (Coursera) Link to course: https://lnkd.in/e88p4vy4 6. Sustainability analyst fundamentals specialisation - Arizona State University (Coursera) Link to course: https://lnkd.in/e88p4vy4 Let us know if you come across any others we can add to the list! #ESG #Sustainability #Skills #FreeCourses

For any companies worried that a brand refresh means losing your legacy, look at Lucozade Ribena Suntory, says our Account Director Hollie Ingram. She believes that in its first major rebrand in nearly 100 years, the beverage company has nailed it. 🗣️"Lucozade's recent rebrand is a brilliant example of how subtle tweaks can honour your legacy, while making a bold statement in today's market. "It shows that evolving your brand doesn't mean losing your identify. "For D2C and B2B businesses, this is a valuable lesson: keep your legacy, but modernise and evolve," says Hollie. If you're a business with a long history - what's your biggest barrier to refreshing your brand? #Rebranding #Branding #Legacy

What's life like at Bray St.? Here's a lovely behind-the-scenes look from Oscar Rimmington who recently joined us for some work experience. Before he headed back to school, in true Bray St. style, he wrote up the top 5 things he learned from his week with us. They ranged from hearing about all the different types of marketing from our Account Director Hollie Ingram to gleaning expert storytelling lessons from our freelance Copywriter and Editor Nicky Rampley-Clarke. Not to mention getting a graphic design 101 from one of our freelance designers, Chantelle Dalzell, and getting immersed in all things branding - of course - with our Founder and Managing Director Daniel Dagher. We're proud to have such a generous team who are more than willing to pass on their knowledge to the next generation. ❤️ Click through to read about how Oscar will be aiming for success by applying all he’s learnt back at school: https://lnkd.in/e2xitq6E #WorkExperience #Branding

One big step for ME SOLshare Ltd., one giant leap for climate innovation! Massive congratulations to ME SOLshare Ltd. for winning the 2024 Keeling Curve Prize in the energy category for their smart e-mobility solution, SOLmobility. For SOLshare the prize money will help it to establish the first-ever virtual power plant in Bangladesh. Bringing climate tech to vulnerable communities. And what was the company's award-winning solution? Smarter and greener, tech-integrated lithium-ion batteries that can be used in electric three-wheeled vehicles, instead of lead-acid batteries. Check out their post below to learn more about the prize. 👇 #ClimateTech #GreenTech #StartUps

The secret to success for tech start-ups? It's not that they're super nimble or led by tech geniuses. It's because the successful ones are those that are "obsessed" with finding unconventional solutions to difficult business problems. But they also have a specific corporate culture. "[It's] about creating a culture that is fast-moving, free-flowing, argumentative, autonomous, evidence-driven and pretty egalitarian. That's the goal," Andrew McAfee, Principal Research Scientist at the MIT Sloan School of Management, told Harvard Business Review in a podcast. According to McAfee’s book, The Geek Way: The Radical Mindset That Drives Extraordinary Results, the culture has 4 must-have features: 1. Science - make decisions using evidence and data 2. Ownership - everyone in the organisation has a sense of ownership and autonomy in their work 3. Speed - iterate and be agile 4. Openness - be willing to pivot and to admit you're wrong You need all four to be successful. Does your business have this culture? #B2BSaaS #SaaS #StartUps

Vets! Is your technology holding you back? Are you spending more time rebooting than actually caring for your patients? Our client Provet Cloud is here to help. Sign up for their free LinkedIn Live event on Tuesday, 13 August to get the lowdown on upgrading your practice management information system. You'll learn: - How to identify the telltale signs of inadequate software. - What to look for in a robust veterinary software solution. - Tips from a real-life user on how to seamlessly and successfully upgrade your tech. Sign up to get notifications about the event, below. 👇 #PetTech #PIMS #SaaS

What are your biggest branding pet peeves? Here’s our starter for ten: Inconsistency. Add yours in the comments below! #Branding

Some fascinating data to explain why your branding efforts are anything but a waste of time and money. And listen up - it's as relevant to B2B as it is to B2C! Branding is about putting and keeping your business at the very front of people's minds - i.e. being mentally available. A successful brand will be able to trigger a positive, emotional connection that cements its place in your mind - whether or not you're already a customer. And this is important because, as the LinkedIn data shows below, customers are far more likely to choose the brands that are mentally available, than go to the effort of evaluating a list of suppliers. As Andy Lambert sums up: - 86% of B2B buyers begin their process with a specific list of suppliers in mind. - Typically only 3 suppliers feature on this list. - The vast majority (92%) end up choosing from these 3 suppliers. So what are you doing to make sure your brand is mentally available? Let us know in the comments! #Branding #B2B #B2BSaaS

Calling all innovative early career talent looking to propel their creative ideas to the next level! BAT's global competition, which strives to build #ABetterTomorrow, is eagerly waiting to hear your pitches. Up for grabs is a career opportunity at BAT or up to £50,000 (subject to terms and conditions). All you have to do is register for the Battle of Minds competition and solve the challenges set - you have until 12 October 2024 to submit your pitch. Don't miss this great opportunity to make a positive impact on the planet! #PositiveImpact #BattleOfMinds2024 #Innovation #Competition #StartUps