LatentView Analytics

Research by Hubspot suggests that personalized CTAs are a game-changer, achieving a 202% higher conversion rate than generic ones. Crafting a CTA that clicks involves more than typical options like 'submit' or 'try our free demo'. Annu Baral, Vice President of LatentView Analytics, outlines the most critical component of creating effective CTAs. Read more: https://lnkd.in/gMTwcZDp

During the pandemic, paid-for news circulation in the USA dipped below 3 million. Subsequently, the need to expand online subscriptions became an imperative for news media. While nine in ten US adults say they get at least some news online (via smartphones, tablets, or computers), digital news publications still find it hard to monetize the news content among the readers. This blog shares insights on the key challenges news publications face and how they can attract, engage, and retain subscribers by embracing GenAI. Read more: https://lnkd.in/gqwNraas

There is a fundamental shift in employee priorities, making work-life balance and remote/hybrid work more valued than traditional office perks. To create a positive workplace, tech firms must adapt. Organization leaders must create a thriving workplace where employees love to work. Wondering how? The article by Shivani Reddy, Head of Talent Acquisition at LatentView Analytics, outlines five key areas for tech firms to focus on in building a positive work culture. Read more: https://lnkd.in/gur_UaEC

Many AI initiatives are trapped in the proof-of-concept phase. Just like a car stuck in the mud, they struggle to move forward and deliver real-world value. Krishnan Venkata, Chief Client Officer at LatentView Analytics, shared valuable insights on Alteryx's Alter Everything podcast hosted by Megan Bowers. He emphasized that instead of taking a big-bang approach, organizations should start with small, quick discovery exercises or POCs. This allows them to learn, iterate, and scale their AI initiatives based on feedback and business needs. Here's a snippet from the podcast where he talks about the challenges organizations face while moving from POCs to the production phases of GenAI. Link to the full episode in the comments.

We are honored to celebrate and recognize those who have completed their 5-year and 10-year stints with us. Such a milestone calls for a true celebration, and so we did! Joined by our CEO, Rajan Sethuraman, these LatentViewers commemorated their work anniversary with LatentView over a distinguished dinner event. Here's to celebrating more such milestones. #WorkAnniversary #MilestoneAchievers #TeamSuccess

Should your approach to integrating GenAI be guided by strategy or technology? While many business leaders are proactive in embracing this technology to enhance business operations, there is not enough discussion about the right strategies for its adoption and the full spectrum of benefits it offers. Krishnan Venkata sheds some light on how to effectively integrate this GenAI to maximize its impact on your daily workflows. Read more: https://lnkd.in/gwH7Jx_h

The role of tech leaders has evolved beyond the confines of IT departments to become integral contributors to overarching business strategies. There is a clear need to bridge the gap between technological advancements and business objectives. When tech leaders understand the business goals and metrics, they can tailor their technological solutions to directly address those needs. Here's Venkat Viswanathan's answer to a question by Forbes about essential business concepts every tech leader must understand. Read more: https://lnkd.in/erQ4ixSq

And that's a wrap to yet another insightful event. There is a critical need to rethink innovation. And LatentView Analytics' Game Off Shores event brought together eminent industry leaders to discuss how to innovate with impact. These experts shared their experiences and perspectives on leveraging analytics and AI, integrating scalability through GCCs, and cultivating innovation. Here is a glimpse at the eventful evening of networking and insights. Anil Kumar Maddulapalli | Mahesh Balaji | Pankaj Rai | Rakesh Rajora | Ramki Srinivasan | Rajan Sethuraman | Krishnan Venkata | Ganesh Sankaralingam | Ravi Shankar | Prashant Vishnupad | Rajan Bala Venkatesan

LatentView’s Global Innovation Hub is helping business leaders drive innovation and excellence. It is a stepping-stone for companies to set up a dedicated remote shore center that helps leverage global talent pools and scale data and analytics initiatives to drive innovation. These hubs are bridging the gap between staff augmentation and full-fledged Global Capability Centers, offering businesses a unique, cost-effective solution for their data and analytics needs. Our model has already yielded impressive results, including a $37M cost savings and a 25% revenue increase for a client. Read more: https://lnkd.in/gs63_BR7

Ready to level up your GCC game? LatentView’s Game Off Shores event brings together eminent industry leaders to discuss rethinking how you innovate. These industry experts will share their experiences and best practices for leveraging analytics and AI, integrating scalability through GCCs, and cultivating innovation. Here is what's in store for this insightful event happening tomorrow.