Campus Party 2013 - January 30th: Check out the agenda for today

IronMan, near the Worshop 1 area

Check out the agenda of the Campus Party Brazyl 2013 for today, January 30th

Wednesday, January 30th

   Concurso Youca.st
10:00 - Workshop - Robocup Simulation 2D
10:00 - Panel: Abertura - Ecossistema da Internet
10:00 - Workshop - Creating an ecosystem of startups
10:00 - Lecture - A aventura de empreender em Casemod e suas técnicas
10:00 - Branded Content
10:00 - Workshop - Cloud Computing: What is it and how to make it happen
10:00 - Cinema Digital: O Hobbit em 48 fotogramas por segundo e VPF – Virtual Print Fee
10:00 - Lecture - Java Embedded/Ginga-J
10:00 - Lecture: Gamer empreendedor: criar, administrar, jogar!
10:00 - Lecture - Open Source Technology and Platforms
10:30 - Instalação de Ubuntu
11:15 - Lecture - Wikipédia e o futuro da educação (Educação sólida em um mundo líquido)
11:15 - Inovação. Por quê?
11:15 - Panel - Brainstorm Live em Social Media
11:15 - Board - Re-descobrindo o Brasil: os gringos que apostam em nós
11:15 - Comunicação Pública na WEB
11:15 - Board - O livre exercício das profissões de TI e a regulamentação
11:15 - Panel: Repercussões do novo Tratado Internacional de Telecomunicações
11:15 - Lecture - Big Data e Computação em Nuvem: Como organizar o turbilhão de dados diários na Nuvem
11:15 - Lecture: O que você aprende com os jogos digitais?
13:00 - Keynote - Rainey Reitman
14:30 - Workshop - Microcontrollers: Much further than Arduino
14:30 - Campus Beta - Service Alley
14:30 - Drupow! - Crie seu próprio portal com Drupal 7
14:30 - Debate - Fórum - O Marco Civil da Internet: uma lei que pode mudar sua vida na rede
14:30 - Lecture - Inclusão sócio-Digital e Metareciclagem
14:30 - Board - Bioconstruções
14:30 - Board - As Mídias Sociais e o Turismo
14:30 - Board - Outside the box: economia criativa hoje
14:30 - In foco: What Are You Building, Stark?
14:30 - Lecture - TypeScript
14:30 - Lecture - As tecnologias que revolucionarão os videogames nos próximos 5 anos

14:30 - Lecture - Realidade Aumentada com Software Livre
15:30 - Lecture - Responsive Design: Como surpreender seus usuários
15:45 - Board - Movimento Startups no Brasil: junte-se a nós!
15:45 - Panel: Neutralidade da rede: mantenha a Internet aberta!
15:45 - Board - Astronomia, Apps e redes sociais
15:45 - Board - E-books à brasileira
15:45 - Board - Vlog 2.0: arruma o cabelinho criatura e vamu gravá
15:45 - Lecture - Zen Dgital: filosofia, arte marcial e game design
15:45 - Lecture - Open Source na Globo.com
16:00 - Feature - Preparar, Apontar: Inovar! Como ser Inovador num mundo tão Competitivo? - com Danilo Bordini
16:30 - Lecture - Criando Jogos para o PS Vita com C#
16:45 - Design com Software Livre: Migrando para o Inkscape e GIMP
17:00 - Maratona de Negócios
17:00 - Lecture - Part Time Scientists: Novas Tecnologias para a Exploração Espacial Privada
17:00 - Board - Neutralidade na rede
17:00 - Olhar Contestado: o uso de ferramentas livres na produção audiovisual
17:00 - Panel: Neutralidade da rede: aspectos jurídicos
17:00 - Board - Planejamento não é pastelaria
17:00 - Lecture - Life's a journey not a destination: do RPG ao MMORPG
17:15 - Board - O mundo é mesmo plano? Como ultrapassar fronteiras.
17:30 - Lecture - Metaprogramação: magia negra e seus usos construtivos
18:00 - Lecture - Open Innovation: como a Ford chamou seus clientes para participar do desenvolvimento de seus carros
19:00 - Keynote - Nolan Bushnell
20:30 - Campeonatos Stadium
20:30 - Workshop - Airbrushing Showcase: customising stuffs
20:30 - Feature - Biohacking e Transhumanismo com Luli Radfahrer
20:30 - Panel: Open-Stand – A importância de um processo aberto e inclusivo para o desenvolvimento de padrões tecnológicos
20:30 - Confronto das Sagas: O Senhor dos Anéis X As Crônicas de Gelo e Fogo
20:30 - Bate-papo Empreendedores Criativos - Palcos e Tecnologias
20:30 - Lecture - Casemod Avançado de A a Z
20:30 - A Vending Machine - Meio e Adequação de Linguagem em Podcast e Videocast
20:30 - Tudo o que você queria saber sobre o programa Startup Brasil
20:30 - Lecture - Explore sua criatividade usando Bancos de Imagens
20:30 - Lecture - Criatividade Tecnológica: usando a tecnologia para contar historias de formas nao tradicionais
20:30 - Lecture - Cultura Hacker, Empreendedorismo Social e Economia Solidária: como viver de Software Livre com modelos de negócios mais éticos e sustentáveis
20:30 - Lecture - Criando Jogos Multiplataforma com MonoGame e .NET
21:20 - Lecture - MySQL for Developers
21:45 - Panel: IETF – Como os padrões tecnológicos da Internet são definidos e como você pode participar
21:45 - Hackathon Electronic Frontier Foundation
21:45 - Lecture - As maravilhas das nanopartículas
21:45 - Workshop - How to produce a podcast?
21:45 - Board - Design Thinking: o usuário como foco do negócio
21:45 - Panel - Mídias sociais, músicos sociáveis
21:45 - Nerdplayer Live!
21:45 - Lecture - Ferramentas FOSS para Perícia Forense de Rede
22:10 - Lecture - Java EE: Construindo aplicações corporativas na Web

Service
What: 2013 Campus Party Brazil
Where: Anhembi Parque
When: January 28th to February 3rd
Price: R$ 300 (still available)
Website: www.campus-party.com.br/

Get ready for a Campus Party UK later this year! Find out more:

Structure inside the 6th edition of the Campus Party Brazil

The insidesaopaulo been accredited to attend the Campus Party 2013 and yesterday I ended up meeting a British delegation that was visiting the event. I had the chance to chat a bit with Rui Lopes, who works for the British Consulate-General Sao Paulo. He told me a little about the work done by them and introduced me to Obi Okuadigbo, Assistant Director of the Coventry University Tech Park. According to Obi, there is a great chance to Campus Party have an UK edition later this year. Check both interviews below:

You are bringing them here to see if there is an interest in bringing the Campus Party to UK?
Rui Lopes: We'll have a moment here on Campus Party called UK without borders, where it will be shown that the UK is open for education and entrepreneurship. In this panel, we will have representatives of four different institutions in the UK, among them is the Coventry University Tech Park, which is represented by Obi. He will talk about technology parks.

Our intention at Campus Party, is to make people understand this ecosystem that exists within the UK, which involves education. We came with the universities, and there will be a person talking about exchange opportunities, Master's Degree in the UK... We also have Ian Tracey, who will talk about the Science and Technology Facilities Council, which is an agency of the British government that funds research within the UK. While Obi will talk about the Tech Park, which is about the period when the person leaves the University and need support, a space that helps you to create your own business. At the end will be Simon Sprince from UK Trade and Investment, which is the British government body that supports UK companies to access other markets. It is an ecosystem that involves education, entrepreneurship and government support. We are trying to bring it to the Campus Party 2013.

Is there in the UK, any event organised in the same way as the Campus Party?
Rui Lopes: No. What is most like that in the UK, is the Digital Shoreditch Festival. Which we will be rewarding here at the Campus Party on January 31st (Thursday), in a competition called UKBR Place your Bets, where Brazilian startups — that are already enrolled —, will have the chance to have their pitches and a commission of British and Brazilian judges will choose a startup to receive R$ 6,000 to go to the festival in London. We already had a lecture by Mark Hillary, titled Modern Business - Gaining new clients through social media. His intention was to show that social media is not an enemy to businesses, but an ally.

Tell me more about the UKBrazil Season.
Rui Lopes: It's happening now, from September 2012 until March 2013. It is a series of events of various natures, where the British government is encouraging the creation of partnerships between the UK and Brazil. That, within a context of Olympic legacy, since the last Olympics was in London and the next will be in Rio. We want to increase the ties between the UK and Brazil. We want to strengthen these ties in different ways. Both with lectures at universities such as art exhibitions and more. We are bringing this British delegation here because we want the relationship between Brazil and the UK increases in many areas. We are here at Campus Party because it is one of the actions that we have prepared for the season.

"I know that if we can have it in the UK, it’s gonna be a phenomenon success!"

How are you feeling here at the Campus Party? There are a lot o people from many places...

Obi Okuadigbo: I know, it’s very interesting and there is a lot to taking. As you know the British Council invited us across here. I come from a technological park in the UK. We are interested in innovation and entrepreneur and this is something we are pushing out our country constantly. So, it’s interesting to see how many people actually turn up for this event, because it’s not what I’m familiar with.

Is it the first time you are here? 

Obi Okuadigbo: Yes, it’s my first time in São Paulo.

This event also happens in Spain...

Obi Okuadigbo: For me anyway, it’s the first time I heard about it. But now we understand that in Spain, and also it was in Berlin too. We definitely are going to encourage our students of our University to attempt too.

Do you think it can help the project you guys are organising?

Obi Okuadigbo: Sure. A 100%. Going forward, we are on the knowledge based economy. The new bright ideas are going to come from the younger people. Having an environment where all young people can come together and bounce ideas each other because Uni is fantastic. 

Personally, I really like the the period of time set for this event, where one week is more than enough, mainly for people getting in contact and sharing experiences.

Obi Okuadigbo: I know that if we can have it in the UK, it’s gonna be a phenomenon success. Definitely.

Do you think it’s really gonna happen in the UK?

Obi Okuadigbo: From speaking with the director here, it seems... there are positive messages it will happen in this year. If it does happen in this year, we’ll definitely be a part of it, and we will definitely encourage and actively promoted it in the UK.

If it happens in UK, are you guys open for the whole Europe as well, or the focus on the first one will be just in the UK?

Obi Okuadigbo: Well, I think that firstly in the UK so we can see how it goes, what the attendance is like, how well it was accepted and obviously if it is well accepted and we feel it’s definitely a benefit and we can see, actually companies forming from those meetings, it’s definitely something we will do.

Service
What: 2013 Campus Party Brazil
Where: Anhembi Parque
When: January 28th to February 3rd
Price: R$ 300 (still available)
Website: www.campus-party.com.br/

The 27th edition of the International Motor Show of Sao Paulo is just beginning. Check it out!

This the Audi R8 GT Spyder, costing R$ 1,2 mi in Brazil 

The Salão do Automóvel de São Paulo (International Motor Show of Sao Paulo), is the largest and most important automotive event in Latin America. All car enthusiasts can enjoy the big industry trends and what is most modern in the automotive world.

In a few days for the opening of the 27th edition of the Salão do Automóvel de São Paulo, we know so far that the luxury brands Lamborghini, Bugatti, Pagani, Koenigsegg and Spyker will not be exposing at this time. The reason is the 30% tax applied by the Brazilian Government on imported vehicles.

Not only is high pricing an issue. The high cost to exhibit kept away luxury car brands such as Ferrari and Maserati, for example. This is the first time since 1991 that these brands will not be part of the event. A way to participate was to use Fiat's space (owner of the two brands), to accommodate a supercar of each: a Ferrari 458 Spider and a Maserati GranCabrio Sport. The Fiat novelty will be the new 500C, a convertible version of the Cinquecento.

The German Porsche will bring the 911 Carrera 4S, Boxster (including S version), GTS coupe of the Panamera and Cayenne. Also the German brands Audi, BMW and Mercedes-Benz will be present. Audi will bring the Audi A1, A3 and R8 GT Spyder (sold in the Brazilian market for R$ 1.2 million). The BMW M5 comes with the newly released Series 6 GranCoupé. Rumour has it that electric cars i3 and i8 will be featured. The Mercedes-Benz SL roadster brings the new Class A and B. The British brand MINI (BMW that belongs to the group) will bring the Cooper and the recently launched Paceman.

The new Viper (now SRT), will be representing the Chrysler brand. Among the Japanese brands, Lexus will display the rare LF-A and Toyota will show the Etios and the FT86 sports, developed in partnership with Subaru. The Korean Hyundai will present the HB20, the i30 and Santa Fé.

The Jaguar will show the F-Type. The Land Rover brand brings the big Range Rover jeep to Sao Paulo. The Bentley brings the Continental GTC V8. The Aston Martin shows the Mirage.

The Citroën will bring the DS4 and DS5 and also an electric car concept called Survolt. The Peugeot promotes the 208, which will be released next year in Brazil. The Renault brings the new Clio to the Mercosur and the prototype Alpine A-110 50.

Among the group of the four major Brazilian automakers (Ford, General Motors, Fiat and Volkswagen), have already announced their attractions. Ford invest in Fusion, Focus and Fiesta (national) and displays the Mustang Boss. VW will present the new generation of the Beetle, and the Canyon. GM already displays the popular Onix, the SUV Trailblazer and Malibu sedan, imported from the United States.

Proof read: guitargirlcc

Service
What: 27º Salão Internacional do Automóvel de São Paulo
Where: Pavilhão de Exposições do Anhembi - Avenida Olavo Fontoura, 1.209
When: October 24th to November 4th; On October 24th, from 1 pm till 10 pm; on the last day, the event ends at 5 pm.
Price: The prices range from R$ 45 to R$ 80. Children pay from R$ 22.50 to R$ 40.
Website: www.salaodoautomovel.com.br/

List of unique food you might to try when first arrive in São Paulo

It doesn't matter if you are here for business, tourism or even for just one night. The best flavor from a place has to be appreciated locally. Here is a list of things you might to try in Sao Paulo. Take note:

Pastel is so popular in Sao Paulo that there is a competition every year organized to find out which one is the best

Pastel: is a typical Brasilian dish, consisting of thin pastry envelopes wrapped around different fillings (ground meat, mozzarella, palmito, catupiry cream cheese, chicken, and small shrimp), then deep fried in vegetable oil. The result is a crispy, brownish pastry.

Pão na chapa: it's basically bread and butter cooked on the grill. Very traditional in São Paulo. It's even better if you order it in a bakery. The advice is to try it with coffee and milk ("média" or "pingado" in Portuguese).

Pão de queijo: I wonder why it's not available all over the world yet. It's one of the best Brazilian recipes ever. The ingredients are flour and bread.

Paçoca de amendoim: in local Indian language from tribes of São Paulo, "paçoca" means crumble. It's a traditional Brazilian sweet made ​​with peanut, cassava flour and sugar. This food is very typical and comes from the countryside of the State.

Romeu e Julieta: it's very simple to prepare. It's made by a single slice of "Goiabada" (guava) and also a slice of white cheese. Serve all together and much of your troubles will be away for a while. For the white cheese, if you can, give preference to the "queijo mineiro".

Misto-quente: this is a hot sandwich, prepared with cheese and ham.

Bauru: the name of this sandwich refers to the name of a city in the countryside of the state. This is a famous sandwich in Brazil that was created in a bar in São Paulo in the 30s. Ingredients: French bread with roastbeef, melted cheese, tomato, cucumber, butter, salt.

Vinagrete: prepared with onion, tomato and bell pepper chopped, vinegar, olive oil and salt, commonly used in barbecues. But it is often used in salads. Taste and learn how to prepare. It's easy!

Requeijão: "everything goes well with Requeijão". It's nothing more than cream cheese. However, it's flavor is unique.

Coxinha: It's popular in Sao Paulo and it includes chicken spices, tomato sauce, onion, parsley and scallions (with occasional catupiry cheese), enclosed in wheat flour, batter, and deep fried. It is shaped to roughly resemble a chicken leg.

Quibe: It's a typical dish from the Middle East made with bulk ground beef and wheat tabbouleh. It can be stuffed with cheese and herbs. In São Paulo you can eat quibe in bakeries, coffeeshops, restaurants and bars.

Proof read: guitargirlcc

Kassab has just approved R$ 12 million to ensure the Indy 2012 in Sao Paulo

Dario Franchitti, 2010 Champion

According to the newspaper Estadão, the Mayor Gilberto Kassab (PSD) has just approved R$ 12 million for the realization of the Formula Indy 2012 in Sao Paulo. The additive to the contract with the Bandeirantes TV was published today in the Diário Oficial da Cidade. The government expects the event brings about R$ 100 million to the economy of the city, especially on the restaurants and the 41,000 jobs in the hotel network.

If confirmed by the organization of the Indy, the race will happen for the third consecutive year in Sao Paulo. In the last two years, however, the rains damaged the race, since the Anhembi track - located beside the Marginal Tietê -, has several flooding points.

During the race performed in 2011, which should have happened on Sunday was postponed to the following day due the rain. The race was held on a Monday and had a major impact on traffic. In 2010, the first outing in Brazil also caused disorder in traffic in the region of Anhembi.

What else?
Kassab also approved today the three events that occur on the Avenida Paulista: the New Year's Eve Festival, the São Silvestre Race and the Gay Pride Parade.

Related links:
Sao Paulo Indy 300: May 1st at Anhembi. Check it out!
F-Indy: Anhembi Circuit has the longest stretch of all Indy Championships

The use of plastic bag on supermarkets in São Paulo ends next year, on January 25

The mayor of Sao Paulo Gilberto Kassab, signed yesterday (December 15), an agreement with the Associação Paulista de Supermercados (São Paulo Association of Supermarkets) - APAS, which will be the end of the distribution of plastic bags in supermarkets of Sao Paulo - starting next year on January 25th. It has the support of three big supermarket chains (Pão de Açúcar, Carrefour e Walmart) and is intended to cover the entire state.

These supermarkets will no longer distribute 1.7 billion plastic bags on their 600 stores. Supermarkets will offer, as an alternative, biodegradable compostable bags made ​​from cornstarch and reusable bags. Both will be sold at cost price.

Campaign
The initiative of the APAS with the support of the City Council of Sao Paulo is included in a series of other actions of the campaign "Vamos Tirar o Planeta do Sufoco" (Let's save the planet), officially launched yesterday in Sao Paulo. The campaign was started in 2010 with the proposal to encourage the replacement of disposable bags for the reusable ones.

Next to Christmas, shops extend their opening hours. Check it out!

Shopping Higienópolis

Next to Christmas, the stores are already closing their doors quite late. On Rua Oscar Freire for example, many stores have extended their openning hours until 9 pm from Monday to Saturday and until 8 pm on Sunday. There are even DJs and bands playing in the streets.

On Bom Retiro neighborhood, the biggest shopping region in Brazil, some shops are open until 4 pm on Saturday and until 2 pm on Sunday.

The region of the Rua 25 de Março is open from 7 am to 6 pm during the week and from 8 am to 3 pm on Sunday.

But if you decide to go shopping during the night, malls are the best option in town. Until December 23rd, most of them remain open from 10 am to 11 pm (Monday to Saturday) and until 10 pm on Sunday. The Shopping West Plaza is already open till midnight. The Shopping Ibirapuera closes its door at 11 pm daily until December 15. Then will run until midnight, and on December 23, until 2 am. On December 24, will be open from 10 am till 6 pm.

Employees of the Mercadão will have language classes to better serve foreigners costumers

[photo: julia chequer]

The mayor of Sao Paulo, Gilberto Kassab, signed today a cooperation agreement with the Pontifícia Universidade Católica de São Paulo - Pontifical Catholic University of São Paulo (PUC-SP), which will provide free courses of English, Spanish and French for the vendors of the Mercadão.

The initiative aims to improve the quality provided to foreign tourists and prepare employees for the period of the 2014 World Cup. The signing was held at the Espaço Gourmet do Mercadão.

According to the Observatório do Turismo, the SPTuris research center, the Mercadão is the fourth most visited tourist attraction in the city. The cooperation agreement with the PUC provides teachers for the courses in Mercado Municipal (Mercadão). The classes began on November 29.

To improve communication between employees and tourists, will be displayed trilingual billboards with images and description of the main and also exotic products that are sold in the market.

Nearly four thousand professionals from Metropolitan Civil Guard (GCMs), tour guides and taxi drivers have participated in the Training Program offered by the City Council.

Shoestock is a perfect store for women fascinated for shoes. Check it out!

Front door of the store located in Moema

The Shoestock store sells shoes, belts, handbags and accessories for women and men in São Paulo. The wide range of styles fits perfectly anyone who loves a good pair of shoes.

Service
What: Shoestock
Where: Avenida Bem-Te-Vi, 221 but there are also shops on Vila Olímpia and Vila Guilherme.
When: Monday to Friday, from 10 am till 9 pm; Saturday, from 9 am till 8 pm; Sunday, from 11 am till 7 pm.
Phone: +55 (11) 5044-4513
Website: www.shoestock.com.br

Tickets for the Campus Party Brasil, the biggest worldwide internet event of it's kind, are sold out for 2012!

Campus Party Brasil

After 22 days of sales since started the enrollment, 7,000 entries were sold for the fifth edition of Campus Party Brazil (#cpbr5). An unprecedented success in any other campus in the world, according to the organizers!

For 2012, the event will bring Julien Fourgeaud (Product Manager & Business Development of the Rovio, responsible of the Angry Birds Game) among others. The Intel Extreme Masters, the biggest game competition of the world will be also happening around here.

Campus Party

Founded in 1997, in Spain, the Campus Party is the biggest event of the technological world in the fields of innovation, science, culture and digital entertainment, bringing together people to discuss the main issues related to internet.

There are hundreds of activities, including lectures, debates and workshops. It is an event where people from all over the world who met on the Internet, take the opportunity to meet personally. It lasts seven days and its possible, just to visit or even camping in tents throughout the event. Users bring their own devices and interact side-by-side, 24/7.

Campus Party arrived in Brazil in 2008 as the first edition of the event outside Spain, bringing together around 3,000 people to the city of São Paulo.

Service
What: Campus Party Brasil 2012
Where: Anhembi Parque
When: February 6th to 12th
Website: www.campus-party.com.br

The famous Mercadao will be closed and scrubbed this Monday, September 26th

The mercadão will be scrubbed

This Monday, the access to Mercadão will be restricted during all day. The Government and the boxes owners are planning reset and clean the building dependencies. The cleanning service happens often but at this time, they want to wipe and scrub everything from the roof to the ground.

Sao Paulo City Hall is planning to renew bus stops in town

Bus Stop addressed under the Martinho Prado Bridge, city centre.

The City Hall is planning to select proposals to renew the bus stops and street watches. The decision may be taken after the law's project regarding street furniture, approved yesterday by the City Hall, which must occur within 30 days.

According to the City Hall, São Paulo has 19 thousand bus stops and 295 watches on the street

The project authorizes the municipality to choose a company that sells advertising space on 43 thousand bus stops and watches, and also repair of the existing furniture and installation of new equipment.

Grand Hyatt is a wonderful location for business travelers

Grand Hyatt São Paulo Hotel

Located in one of the big Business Centers of São Paulo, Avenida das Nacoes Unidas, the Grand Hyatt São Paulo is near to the Congonhas airport. The luxury accommodations and fine dining are great options for those coming to work in São Paulo. There are over 460 rooms including the Grand King, Grand Queen and Presidential diplomat suites.

Among the services you can find business center, shuttle to airport, bar, wine cellar and cafe. There are also 3 restaurants serving Italian, French and Japanese food.

Service
What: Grand Hyatt São Paulo
Where: Avenida das Nações Unidas, 13301
Price: Starting from R$ 550
Phone: +55 (11) 2838-1234
Website: http://www.saopaulo.grand.hyatt.com.br/

Vogue Fashion's Night Out 201: only tonight!

Gisele Bündchen will be at FNO 2011

The event Fashion's Night Out is back in town for it's 3rd edition (click her to read about the 2009 edition). All the subscribed stores will be opened till midnight. There will be raffles, concerts, parades and even lectures. The programming is quite varied. The project aims to honor important Brazilian stylists, such as Clodovil Hernandes e Zuzu Angel.

The highlight is the parade organized by Cristian Dior, set for 7 pm.

At this time, the novelty is that the Vogue Team will be present on several shops helping people to get well dressed. For 2011, Vogue has created exclusive T-shirts for each country world wide. All the income collected during the event will be donated to NOGs chosen by the shops.

The event will happen at Shopping Pátio Higienópolis, o Shopping Cidade Jardim and few streets of Jardins neighborhood (Oscar Freire, Haddock Lobo, Bela Cintra and Alameda Lorena).

Service
What: Fashion's Night Out
Where: Oscar Freire's region,
When: September 12th, from 7pm till midnight.
Email: fnobrasil@globocondenast.com.br
Website: http://fno-br.hbcontent.com/
The event offers a free iPhone APP. (Click here our type FNO Brasil inside Apple Store).

Endossa store located at Augusta Street sells a wide range of products for women

Every box offers products from different vendors

Endossa Shop is a clothing and accessories store that rents space to small vendors. Anyone can rent a space, but only those who reach the sales target may remain in the store. The mix of stores and products is constantly being changing, reflecting new store concepts and buyer demand.

Service
What: Endossa - Augusta
Where: Rua Augusta, 1360
When: Monday to Thursday, from midday till 8 pm; Friday and Saturday, from midday till 10 pm; Sunday, from 2 pm till 10 pm.
Phone: +55 (11)
Website: http://augusta.endossa.com/

Shopping Pátio Higienópolis is a luxury mall in São Paulo!

View from the ground floor

The Shopping Pátio Higienópolis is a luxury centre frequented by São Paulo's more weathly public. The six floors of the mall were carefully designed with a central dome that allows natural lighting during most of the day. There are several cafeterias inside the mall, including Starbucks and Café do Ponto.

There are about 250 shops as well as a diverse food court, six screen movie theaters and a traditional theater. The mall also has a gym and a video game store.

Service
What: Shopping Pátio Higienópolis
Where: Avenida Higienópolis, 618
When: Monday to Friday, from 10 am till 11 pm; Sunday, from 2 pm till 10 pm.
Phone: +55 (11) 3823-2300
Website: http://www.patiohigienopolis.com.br

Julian Assange and Arianna Huffington will be part of an internet event starting today in Sao Paulo

Julian Assange and Arianna Huffington are the main attractions of the event held in Sao Paulo

The political activist and creator of Wikileaks, Julian Assange*, opens today (2011, September 1st) the event InfoTrends held in São Paulo. The event will last two days and will bring together experts and personalities to discuss the latest trends in the world of technology and digital culture.

In his presentation, Assange explains how WikiLeaks works and will also discuss how Wikileaks and its contributors help to provide information of public interest.

The creator and CEO of The Huffington Post, Arianna Huffington, opens the second day of the event, showing how social media has changed communications. She will tell the public how the Internet has modified the old model of media/journalism turning it into a collaborative and decentralized way of getting informed.

The Info Trends offers an Apple Application for the event. It works on the iPhone / iPod and can be downloaded for free at this link.

Service
What: Info@Trends - A nova realidade tem voz
Where: Unique Hotel
When: September 1st and 2nd, from 8 am till 6h30 pm.
Price: R$ 825
Phone: +55 (11) 3882-0009
Schedule: info.abril.com.br/infotrends/programacao
Email: infotrends@sirin.com.br

(*) The presentation will be held via videoconference. Assange is currently forbidden to leave England.

Introducing: Rua 25 de Março. The biggest retailer shopping center in Latin America

The Rua 25 de Março is one of the busiest outdoor shopping centers for retailers and wholesalers in Latin America. The main draw is the low prices of the products.

Rua 25 de Março hosts more than three thousand stores as well hundreds of stalls along the sidewalks. Here you can find anything you might be looking for - hair brushes, slippers, flip-flops, electric massagers. Most of the products have been manufactured in Brazil or China. In addition to the many small stores there are shopping malls and galleries, including the famous Galeria Pagé and the Shopping 25 de Março.

The area is very crowded and known for pickpocketing. When visiting this street, be sure to stay aware of your belongings.

Service
What: Rua 25 de Março
Where: Rua Vinte e Cinco de Março
When: Monday to Friday, from 7h30 am till 6h30 pm

São Paulo became the 10th most expensive city in the world

Skye Bar and Restaurant at the roof of the expensive Hotel Unique

Sao Paulo beats London, Paris and New York and becomes the tenth most expensive city in the world. Nowadays, according to Mercer Consulting, living in São Paulo is more expensive than in most European and American cities. The study is based on the cost that multinational companies need to spend to maintain a foreign official in the city.

In 2010, California was only the 21st most expensive city in the world. But the appreciation of the local currency (Real), the boom of rental prices and food have made this city one of the biggest jumps among the 214 cities evaluated.

Sao Paulo went up 11 positions and surpassed London, Paris and New York

Rio de Janeiro also rose in the rankings, moving from 29th most expensive city in the world in 2010 to 12th this year.

The world's most expensive city to live for a foreigner is Luanda, followed by Tokyo. Moscow is the fourth, followed by Geneva. Zurich, also in Switzerland, is the seventh most expensive in the world. New York is only the 32nd most expensive.

[source: estadao]

Blue Tree Towers Hotel at Faria Lima Avenue

Located in an upscale region of São Paulo, the Blue Tree Premium Faria Lima is surrounded by malls, bars, restaurants and nightclubs. It is also close to several large companies and only 6.7 km from the Congonhas Airport.

This hotel offers sophisticated services and is fully equipped for leisure, business, social or corporate events. Check the website for pricing .

Service
What: Blue Tree Towers Faria Lima
Where: Avenida Brigadeiro Faria Lima, 3989
Price: Around R$ 330 and R$ 370
Phone: +55 (11) 3896-7545
Website: http://www.bluetree.com.br/