Eyeota's Head of APAC, Trent Lloyd discusses the new identity landscape. He further illustrates how addressability requires innovation and how first party data is not enough
The GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop was interviewed by ID5.io as part of their latest industry leader insights series 🎙️
Eyeota's GM of Audience Solutions and Co-Founder of Eyeota, Kristina Prokop discusses the recent industry news regarding Google's reversal on the third-party cookie, and further illustrates what it means for advertisers, publishers and the industry as a whole.
Q&A with Chris Mooney, the General Manager of APAC Data Partnerships over at the Trade Desk. Chris goes into detail on the Trade Desk's UID2.0 initiative in the APAC region, and highlights the role digital audiences and UID2.0 play within the digital advertising landscape.
