Eyeota, a Dun & Bradstreet company

Since 2010, Eyeota, a Dun & Bradstreet company has been dedicated to providing our customers with data confidence and delivering solutions that help maximize data-driven advertising and marketing 📊 As the #1 data provider in the world for data privacy ranked by Neutronian, we deliver addressable, privacy-compliant audience data that help global marketers and advertisers reach new customers, enhance marketing analytics, deepen insights and boost omni-channel campaign performance. Watch the video below to better understand who we are, and the importance of quality data for engaging consumers in today's digital landscape

Eyeota, a Dun & Bradstreet company's NEW How to Target Sports & Tailgating Audiences Guide is now available! 🎯 This guide is designed to help you connect with your best customers on digital channels, allowing you to make the most of your digital ad spend and effectively influence potential buyers. Target Sports Event Audiences Guide to show you how to reach audiences such as: ⛳️ Sporting Event Fans 💰 Sports Betting & Gambling 🍻 Alcohol Audiences 🍖 Grilling & BBQ Audiences Get your copy of the guide now 👇 https://hubs.li/Q02K04xS0

Next month, the Eyeota, a Dun & Bradstreet company and Dun & Bradstreet team are delighted to be back attending DMEXCO - Digital Marketing Expo & Conference 🇩🇪 Join us for an opportunity to connect with our experts and learn about the latest trends shaping the industry. Our team is eager to meet with our valued clients, partners, and new connections, to discuss how Dun & Bradstreet and Eyeota advertising solutions can grow your business. Chat with us about: 🎯 Leveraging Addressable Audience Data for Enrichment and Multichannel Targeting 🍪 Innovative Cookieless Solutions 📊 Effective Data Enrichment Strategies 📈 Maximizing Data Monetization Opportunities 🔒 Ensuring Data Quality & Privacy Compliance Want to connect with our team? Simply click the link below to schedule a meeting 👇 https://bit.ly/3LSciYJ

In case you missed it 📢 Join Kristina Prokop, GM of Audience Solutions at Dun & Bradstreet and Co-Founder at Eyeota, a Dun & Bradstreet company and Andrea Kwiatek, Director of Strategic Partnerships at Goodway Group. The pair explore the challenges they’ve helped clients overcome and their approach for maintaining addressability in the new identity landscape. Click the link below to watch the full discussion 👇 https://bit.ly/3WxGfCp

An insightful article feature by Eyeota, a Dun & Bradstreet company's Head of APAC, Trent Lloyd with Mi3 dives into the shift in the digital landscape, highlighting the critical need for innovation and first-party data. Trent emphasizes the importance of robust first-party data strategies and leveraging cutting-edge technologies for precise consumer targeting. This transformation is not just about compliance but also about seizing new opportunities for deeper, more meaningful customer engagement. Here's a sneak peak of what you'll read: 📊 First-Party Data is Crucial: As third-party cookies phase out, building and maintaining strong first-party data becomes essential. 📱 Innovation is Key: Adopting new technologies and innovative approaches is necessary to navigate the new identity landscape effectively. 🤝 Customer Trust: Focusing on privacy and transparency can build trust and strengthen customer relationships. Read Trent's full article to learn how businesses can adapt to these changes and thrive in the new era of digital addressability 👇 https://hubs.li/Q02JxySR0

Eyeota, a Dun & Bradstreet company's latest How to Target Halloween Audiences Guide is now available!🎃 This guide is designed to help you connect with your best customers on digital channels, allowing you to make the most of your digital ad spend and effectively influence potential buyers. Reach audiences such as: 🧛 Halloween Celebrators 🎉 Party Planners 🧑🧑🧒 Parents 🍭 Candy Buyers by Brand Get your copy of the guide now 👇 https://hubs.li/Q02JRzDg0

Unlock the full potential of B2B data and learn how it can power your campaign strategy with Eyeota, a Dun & Bradstreet company's Mastering B2B Audience Data eBook 📊 Here's a sneak peak of what you'll read 👇 ❌ The Top Challenges Facing Today’s B2B Marketers (and How Data Can Help) 📱 Account-Based Marketing Solutions 🧍♂️ Business to Consumer Identity Linkages 🤝 Eye On Dun & Bradstreet B2B Audiences Visit the link below to get your copy of the guide👇 https://hubs.li/Q02Jp3Zc0

Did you know that 61.4% of the global population is now active on social media? 📲 This means your customers expect to see the brands they care about on these platforms. To stand out in this competitive environment, brands need to connect with the right audience at the right time. With social media advertising spending projected to increase by 13.8% annually, adapting your strategy is more important than ever. Eyeota, a Dun & Bradstreet company offers the How to Master Social Media Advertising eBook, which provides all the insights you need to succeed on social media, including tips on creating a strong audience targeting strategy. Want to learn more? Download your copy of the eBook from the link below 👇 https://hubs.li/Q02J2NmC0

Meet Our Eyeota Data Desk Team: Your Audience Targeting Experts! 🤝 At Eyeota, a Dun & Bradstreet company, we pride ourselves on delivering precise, actionable audience targeting solutions through our Data Desk. Our dedicated team spans the globe, working tirelessly to ensure your campaigns reach the right audience, at the right time, on the right channels. US: Ariana Moreno, MBA, Savanah Champion, Talia Shreenan, Amaris Harry & Ashley Harris are our dynamic experts in the Americas region. They bring a wealth of knowledge and a personalized approach to help you navigate the complexities of audience data. Whether you’re targeting niche markets or broad demographics, they’ve got you covered. EMEA: Kaitlyn Hurdwell leads our efforts in the EMEA region with unparalleled expertise and a deep understanding of local market nuances. She is your go-to resource for maximizing the impact of your audience targeting in Europe, the Middle East, and Africa. APAC: Javince C., our APAC specialist, combines extensive regional insights with innovative strategies to help you reach audiences across diverse markets in the Asia-Pacific region. The Data Desk are committed to delivering exceptional service and results. From customised audience segments to omnichannel campaign strategies, they are here to support your marketing goals every step of the way. Connect with us today to learn how our team can help you achieve unparalleled precision in your audience targeting efforts. Let’s make your next campaign a success! 🚀  https://lnkd.in/e2DbTRBS

The Eyeota, a Dun & Bradstreet company Eye On The Industry Newsletter has previously been exploring the ways in which brands can maintain addressability in the new identity landscape, with Data Enrichment being one of the key principles. So, what can you expect from this month's Newsletter? 📊 Learn how Goodway Group is embracing the new era of Identity. 🚘 Discover how an Auto Brand Increased Engagement by 90% with an Enriched First-Party Data Strategy. 📈 The Benefits of Data Enrichment. Read more below 👇