LA with adidas

Last week I had the privilege of spending a few days in LA with the three stripes and a fun group.
Several archivists and I were invited to the sunshine state, where we got to nerd out about a 

special upcoming project I can not wait to tell you more about.

With the help of U DOX we got pampered with great activities, such as watching the Lakers 

game (seeing Lebron and Curry play was an absolute highlight) or going vintage shopping and 

were well fed at beautiful locations throughout our whole stay.
Thank you for this adventure, connecting with like-minded people is the most precious gift you 

gave us! 

I had a ton of fun and hope I get to see our crew again in the near future!

All pictures after the jump

The Archive Room

On Tuesday I spent a wonderful evening with Ernie at the size? x adidas panel talk in the 

saatchi gallery where currently the amazing 'Beyond the Streets' exhibition is being 

showcased.

We had the pleasure spending a short time almost by ourselves checking out the impressive 

collection and where in awe of the curation and mass of inedible rarities!

Ernie himself exhibited 32 pairs of his Adidas basketball collection, and I felt honored to see 

my SQ Rivalry amongst his selection.

After some last touch ups on his pairs, the displays where sealed and the doors opened.

At the following panel discussion we had the chance to speak about my favorite subject with 

f3lix and DJ Semtex - the socio-cultural background of various sneaker models.

A quick meet with Jason Coles and Thomas Turner was the icing on the cake.

A big thank you to Size? for this great short trip and to everyone who came out even though 

I hardly got to talk to most of my guest. Hope I see you again soon

All pictures after the jump

Adidas Home of Culture

Another recent project I have been involved with behind and infront of the camera was this 

campaign my friend Mel thought up with Mr. Bianco about my home turf.

Star of the clip is the beautiful Steph, who's just a total pro infront of the camera.
For the film I took part as a sneaker advisor, talking about one of my favorite Adidas models, 

the Rivalry. 

I also got the chance to shoot some 'Kiez' pictures around my home for the print campaign, 

that promotes Steph and the campaign in Snipes Store in Germany, Austria and Switzerland.

Always a pleasure to work with the three stripes!

Snipes x adidas Share Her Power

Since I joined this project very spontaneously, I did not have to wait for too long to show you 

what I've recently worked on as a creative director.

A project about young women and their superpowers.

Here's a first peek at the 'Share Her Power' campaign for Snipes x Adidas with this great team:

Rebecca, Bene, mgvideox, Leeroy, Jana, Baetrix, Ana, trvnnng
Photography: Robin Wemmers
Videography: Hanke Brothers
H&M: Shani, Martina, Alexia

and these 3 superstars: Laura, Huda and Julia-Sarah

adidas x Meissen | Centuries of Expertise

adidas Originals and Meissen have come together to create a 1 of 1 art piece: 

the ZX 8000 Porcelain. 

Comprised of premium adidas leather hand-painted by Meissen, marvellously 

hand-made Meissen porcelain overlays, and weighing exactly 950 grams, this

unique creation will be auctioned by Sotheby’s in New York City from December 

7-16th, 2020. 

 The ZX8000 Porcelain will be offered in a single-lot, online-only auction which 

is open for bidding from 7 – 16 December, with an estimate of $1 to $1,000,000.

Proceeds from will sale will benefit the Brooklyn Museum to support ongoing

programs providing access to the arts for local youth. 

adidas will also release a commercially available ZX 10,000 shoe inspired by the

Meissen craftsmanship and design later this month. 

More infos and pictures after the jump

John Clark's Adidas Pub

Some of us sneaker lovers used their corona time really creatively! 

Like John Clark who has been a keen collector of Adidas trainers for 10 years. 

“I always liked Adidas trainers as a kid but could never really afford them. As 

a child growing up in the 1980s money was always tight”. 

Now he’s got around 150 pairs of vintage kicks from the ‘70s ‘80s and ‘90s 

and his giant shoebox bar is a shrine to the brand.  It took around two weeks 

to build and seven weeks to create the iconic look. 

“I cut out the logos and individually cut out all the stripes which took ages – a 

day per stripe!” says Clark. 

But the biggest challenge was tracking down the right paint. 

Big companies like Dulux and Johnsons wouldn’t mix the right colour for a life-

sized Adidas shoe box. It was a local company Paint Master in Hazel Grove that

made the project a breakthrough design. 

“By sheer fluke Hazel Grove happens to be the headquarters of Adidas UK. 

I emailed the paint company and one of their relatives happened to work at 

Adidas and they were able to get me the actual paint colour reference.”   

Inside the Adidas shoe box Clark has built a traditional pub complete with a 

gin shelf two beer pumps Sky Sports and vintage bar furniture. 

“You can’t shut the pub at 10pm if it’s in your back garden” jokes Clark on 

pandemic curfew regulations. In the future Clark plans to add hydraulics to the

design so the lid of the box lifts up.

via

Christmas is coming

Shop ahead

Sole Origins

I had the pleasure to be featured in the current episode of Complex's 
Sole Origins!




I had a great time with the @calico_incand @zen team filming this and 
really like the outcome. 
Great job @justinrching@dannyleeworks @karimwasabi @budgerodriguez 
and everyone involved in this!
Although you hear me talking about Hikmet’s store being one of the first 
where sneaker enthusiasts would hang out, I actually was talking about
@mad.flavor.sneakerstore when I made this statement, but it must have 
gotten mixed up in postproduction.
Hikmet‘s influence on putting Berlin on the world sneaker map is obviously 
undeniable and beautifully described in the episode.
Unfortunately Niklas the owner of Mad Flavor (and former employer of 
Hikmet) did not make the final cut, but I think it is vital to pay respect to the 
people who came before this sneaker culture 
turned mainstream and paved the road for current business, like
@mad.flavor.sneakerstore or Downstairs did.
None of us featured here got where we are, without building on what 
people who came before us created and cultivated. And none of us would 
be where we are today, without the support of many individuals who don’t 
take the spotlight. So thank you to all those hard working and passionate 
characters behind the scene - you are sneaker culture!

Foot Locker x adidas Tresc Run Launch Event

I just got home from Foot Locker's adidas Tresc Run Launch event at 
Parkhaus X-Berg. The absolute highlight of the night was a super 
intimate concert with Action Bronson – what a treat! 
Over all a great evening with good food and music.
Thank you Foot Locker and adidas for the invitation!
All pictures  after the jump © Julia Schoierer

Maker Lab Pop-Up at 747 Warehouse Street

During their All Star weekend 747 Warehouse St festival adidas invited 
several people to team up with adidas designers and influencers to 
explore their creativity and build the future of basketball with their very 
own adidas prototype at the Brooklyn Creator Farm/MakerLab pop-up.

throughout the 2 days, 6 footwear workshops where held, where 92 shoes 
in total were built. Here are some impressions from various Insta accounts 
like: Marc Dolce, Carbon, Jake Danklefs, JBF customs and many more

My favourite creation is this all over Futurecraft with a touch of vegan