Poshinality is a new brand in the indie scene, based in Los Angeles. They had a big launch last month with a lot of bloggers participating. It was hard not to notice the swatches of Mystery on Nailz Craze (beware, Natalie's amazing photos will make you want to buy anything and everything she photographs) and I had to have it! So I checked out their site to see what else they have to offer. They have mostly traditional shades in a good mix of cremes, shimmers, glitters, and nail treatments.
I was also attracted to the ideas of what their brand is built on. Specifically, their "Philosophy", which is really inline with that of this blog, as stated in the Nail Polish Society Declaration. Their Philosophy is:
- Polish Is All About Personality.
- You have a right to feel comfortable in your own skin, personality and style of fashion. No matter how glamorous. No matter how simple.
- True beauty, confidence and self-worth come from within you.
- No one can be you but you so be you, do you, and love you unconditionally.
What more can I say? How about nothing, so we can get on to the photos!
