Adweek published subscriber-only content titled: Where Brands’ DEI Pledges Stand 5 Years After George Floyd.
No disrespect to the investigative reporter, but why would anyone want to pay for such common knowledge?
Here’s a more provocative and precise headline: After 5 Years, Brands’ DEI Pledges Are Deader Than George Floyd.
Campaign reported on the patronizing propaganda from various White advertising agencies and PR firms on the anniversary of George Floyd’s murder. The social media messages stress that “much more needs to be done”—which has become the industry’s catch phrase for diversity-, equity- and inclusion-related rhetoric. After all, nearly every one of the spotlighted enterprises has admitted to absolute failure with DEI efforts, exposing EEO-1 data to prove the systemic racism prevalent in their own hallways.
‘Reflection is critically important, but it’s not enough’: Agencies, execs reflect on George Floyd anniversary
By Diane Bradley
Many firms are acknowledging that much more needs to be done.
PR agencies and prominent industry leaders are putting out statements reflecting on the one-year anniversary of George Floyd’s death.
Last month, white former Minneapolis police officer Derek Chauvin was found guilty of second- and third-degree murder and second-degree manslaughter in the death of Floyd, a Black man one year ago. Chauvin was filmed pinning Floyd to the ground with his knee last May for more than nine minutes, prompting demonstrations around the country. Floyd’s death was also a catalyst for businesses to examine the treatment of Black Americans and pledge DEI initiatives.
A year later, many industry leaders are acknowledging that much more needs to be done.
What? No Google doodle to commemorate the George Floyd trial verdict? Instead, Floyd is identified as an American hip-hop artist…?
