Dream Market

Eight of the ten world's richest people under the age of 40 years, called the market utilizing the Internet. There are several reasons why the companies they target the Internet market. First of all, the television audience began to migrate to the Internet. Since they moved the advertising media must be followed, with the assumption that any marketer's goal is to reach its target audience effectively and efficiently.


Marketers recognize that they must make adjustments to its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often with leaves and other media. Second, to target the Internet market with ads that can be updated at any time with minimal cost: because the ads on the internet always look new. Third, the Internet market can reach potential buyers in a very large number in the global count. Fourth, the cost of online advertising is sometimes more expensive than television advertising, newspaper, or radio. Media advertising latter becomes more expensive because it is determined by the space will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper ad will be posted. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals. Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers. The displacement of the amount of television that look very impressive. In addition to this fact is that Internet users are educated people and have very high incomes, so the logical if manjadi concluded that Internet explorer is a target that was envisioned by the marketers.

Beginning in 1998, this characteristic has convinced a large company that produces everything needed for consumers to start shifting advertising budgets from traditional media to Internet advertising. Toyota made a real example of the Internet so powerful. Saatchi and Saatchi, a leading advertising agency, developing Web sites for Toyota (www.toyota.com) and place banner ads on a very interesting popular sites, such as www.espn.com. Within one year, the site can be done to match the sales of Toyota's sales 800 other sources.

M. Suyanto