START A BUSINESS OF HOBBIES

Hobby is something he likes. You can start a business from a hobby. Many successful entrepreneurs started from a hobby. In the science of psychology of success, the success of the 2000 study, found 80 percent are people who loved what he did. Factors like the success of energy presents a tremendous impetus. Like Bill Gates; as a young man has a hobby of computers and do it with diligence, to become a successful business and the richest in the world.

Mooryati Soedibyo start a business from a hobby. "As the Princess Palace since I was familiar with herbal medicine and love to make herbal medicine. I made herbal health care for themselves and family. I also used to help my friends to make herbal medicine before the wedding day needs, herbal medicine for before and after childbirth, and so on. This is all I do is familial or social only. After moving to Jakarta, was still a lot of friends who like to order my herbal medicine, and they provide a replacement cost of medicinal materials are. "Mother said Mooryati Soedibyo, founder and owner of PT. Mustika Ratu. At first he made herbal medicine for health care in the form of fresh drinks, such as kencur rice, turmeric, tamarind, and so on. Only then did she make the other herbs according to your needs and requests. Now PT.Mustika Queen has helped reduce unemployment, with around 3000 hiring of labor. This business also became the pride of Indonesia as one of the top quality products are based, are made, and the resources generated from Indonesia, who favored abroad.

Similarly, Martha Tilaar start a business from a hobby too. Martha Tilaar like small children, because until the age of 40 years do not have kids. Also encouraged because the scholarship of $ 250 per month to lecture at Indiana University, is not enough to live together. So Martha Tilaar opening daycare business. Marketing made the announcement in with against Indiana University campus whose contents "I am a Baby Sitter, willing to accommodate infants and children". The result came 13 foster children ranging from infants to the already sitting in elementary school. They entrust their children, as a class. From this child care business, Martha Tilaar obtain her husband's income exceeds the scholarship. From the results of this effort, used to go to the Academy of Beauty Culture in Bloomington, Indiana. After graduating from beauty school, Martha Tilaar announced on campus is no longer a baby sitter, but as a beauty expert on call to serve beauty. Calls flooded Martha Tilaar new business. In 1972, after returning from America, his parents' garage narrow, transformed into a beauty salon with the name Martha's Salon. Martha Tilaar introduce mixed traditional herbal medicine alone in salonnya and he as a guinea pig. Proved fruitless. As he waited for the birth of her baby, abruptly canceled his partner cooperation, expressed out to establish their own business. These bitter memories, he was grateful to "God is great. I have a baby, but my efforts failed ". But from this failure, Martha change a success it is today. Even Matha Tilaar is the only woman in Indonesia who John Naisbitt in his book "Megatrends Asia".

M Suyanto

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BUSINESS START OF WORK Part II

From his job as a technical guru SMK Negeri 3 Ciamis, Mr. Tatang Handapherang Marta from Village, District Handapherang, Ciamis regency, West Java to start a business making wood waste of various kinds of souvenirs. Waste from mahogany, pine, rosewood to be a coconut trunk watch boxes, sticks, small flower vase, wall clock shaped like a watch, a jar, place matches, bowls, ladle the soup until the pencil desk. He just wants to waste wood that had been treated less well still, can be more useful. At first Mr. Tatang business started ridiculed by local communities and fellow teachers. Even thought the contribution beggar when Mr. Tatang find the remains of wood from the factory to factory, and gazing at me quizzically, and was called "Mang" by the manufacturer. After knowing Mr. Tatang was a teacher, only those people apologized and replaced it with a call "sir". But the biggest and oldest problems faced Tatang Paka is a matter of marketing. "Souvenir from a small village who wants to buy?. Want to be taken to the city I have not had a friend who has a shop or showroom to display my goods. More is no longer possible I like to sell around fish or vegetables, "Mr. Tatang. Eventually he followed the show and left business cards on his fellow craftsmen / entrepreneurs who met at the exhibition. "Thank God, from which buyers finally began more as a way of escape from the marketing problem," Mr. Tatang. Than just interested in their last exhibition invites cooperation and even finally found an agent who markets to foreign goods. That was the beginning of the most successful businesses, ridiculed and gazing with a cynical view. Now-made goods Mr. Tatang interest not only in the country, but to foreign countries, such as America, Japan, Korea, Australia, Singapore to the Middle East.


I will finish when my final assignment in Physics FMIPA UGM, which calculates the phase angle of scattering of atoms by using numerical methods, so I worked with a computer. From the work I do is create IMKI Computer Education Center in 1988. I started from one of my Apple credit. Every business is always a resistance, that is, when for three months can not pay in the Apple computers, so that the computer was withdrawn by crediting my place. How to deal with students who course?. I say "This week we learn the theory first, God willing, next week we practice again". That was the last weapon I have to make IMKI students persist. The beginning of a business usually starts from the difficulties, threats and even failures, but how to make it into an opportunity and can learn from the failure to achieve success in the future. Opportunities that arise when it is the Computer Professionals Program, One Year, the first in Yogyakarta and early escape from the difficulties currently Computer Education Center already has 12 branches and has about 2000 students students. From IMKI is STMIK AMIKOM Yogyakarta begins. You can also start a business from the work you have done.

M. Suyanto

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Obsolescence Strategic Management

The emergence of Strategic Intent, which is a strategy based on a dream or vision, which makes the Management Strategy pride in the business school became obsolete. Strategic Intent have foresight, but only oriented Strategic Management today.

In Strategy Management or Strategic Planning or Corporate or Plannning, how to deal with your opponent is always to underestimate what a company owned by now. At business schools Strategic Management is the culmination of knowledge that combines all the knowledge management. Starting with a set mission, SWOT analysis, which contains internal strengths and weaknesses and external opportunities and threats, set goals, develop strategies, design programs, implement and evaluate programs. Although a mission, but more oriented to the problems seen this emotion than the opportunities and threats in the future. Analyzing the strengths and weaknesses of internal and external opportunities and threats using the current time. Likewise, in setting goals, developing strategies, designing programs, implementing and evaluating programs. If the orientation of the current time, the company will not be able to succeed with a jump, but only slowly creeping. Matshusita not be able to run after Sony.

While the mission of Strategic Intent setting, SWOT analysis, which contains the internal strengths and weaknesses and external opportunities and threats, set goals, develop strategies, design programs, implement and evaluate programs oriented to time be dating.

In the Strategic intent, dreams and imagination must have an obsession to succeed and should be achieved gradually. Canon Xerox to win the market with an obsession, gradual and controlled. Initially Canon Xerox took a license to enter the market, then develop their own research and development, and find their own technology and eventually enter the Japanese and European markets that Xerox is not so dominant.

To set the target at a particular competitor is sometimes difficult, it can set the target a little more common competitors, as done by the NEC in the early 1970s, with the target computer and telecommunications industries. To make this dream a strategy based on emotions that do not use blindly. Start with the most likely done. For example this year in improving customer service, next year to improve the quality of products, the year after entry into the global market and so on.


M. Suyanto

learn more : Good to Great: Why Some Companies Make the Leap... and Others Don't

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