Showing posts with label pricing. Show all posts
Showing posts with label pricing. Show all posts

Tuesday, December 16, 2008

All Dressed Up



...and ready to go. Here are the placemats from the blue/grey warp tagged, ready to be priced, inventoried and delivered to the local consignment shop.

What many people don't realize is how much time 'finishing' a product takes. They don't understand that when you cut the web from the loom, it isn't yet ready to be sold or gifted.

It must be inspected and repaired (called burling in industry), wet finished and given a final trim if there is a fringe. After that, it must be tagged with care instructions (required by law in Canada and the US) and of course one's own label so that people can identify the maker.

My logo is a butterfly, and this incarnation was designed by local artist (painter and felt maker) Ruth Hansen.

No contact info is on my label due to shops not wanting customers to by-pass their shop and deal directly with the artist (and expecting to get wholesale level pricing by so doing!) My studio is not set up for retail customers, and in fact I discourage people coming here. My studio is a working studio and generally in a state of extreme chaos. Not something I really want people to see and judge me on.

In Canada, the manufacturer must provide contact info, so I signed up for a CA number which is on my label. The vast majority of people have no idea what the CA number is for, or that they can contact me that way, so I rarely get contacted because of the CA number. Since the rise of the internet, I have been contacted that way because people simply Google me. :D

The bottom line, however, is that if you don't include the time involved and the cost of the tags in your retail/wholesale price, you wind up working for free when you do this very necessary job. It is one area that most new wanna be craftspeople most often forget to factor into their prices.

Sunday, November 2, 2008

First Towels



One of the advantages of weaving the fabric up side down is that when it rolls onto the cloth storage roller, the right side is up.

Once in a while a warp will turn out just as nicely as one hopes it will. I am very pleased with this warp and these towels. I hope the shawls will turn out as well. :}

The good news is that we have tweaked my medications and I am now able to weave for about 45 minutes at a time (with minor rest breaks) so I am able to weave one whole towel at a sitting. While my diastolic blood pressure remains too high we changed meds a few days ago, and I'm hoping that it will soon kick in and bring things under control. The paperwork says it may take up to two weeks to become effective, so I'm not fussing too much about the high number - yet...

People often ask about pricing. I don't use a pricing formula such as 3 times the material costs. As mentioned in my previous post, the largest expenditure in the creation of textiles by hand is the labour. Very early on, I realized that if I used the "times the materials" formula, I'd soon starve.

Pricing is a complex process, like weaving itself. If one is to truly earn their income by weaving, over head costs cannot be ignored. Nor can the cost of marketing. If you don't double the cost of producing a piece, you are effectively retailing at your wholesale price.

If you rent a booth at a craft fair, or sell on consignment, those expenses come out of the retail price.

My towels are on the large side. This particular towel is about 22" in the reed, and being woven about 34" long including hems. The retail price for these towels will be $36.00. Towels with less linen content of about the same size (i.e. cottolin weft) are priced at $32.00. Towels made from 100% cotton are priced at $28.00.

How did I arrive at those numbers? Partly by looking at the prices of smaller towels, partly by pricing expensive towels of similar quality, partly by deciding that I wanted that much for them to reflect the size and quality. My towels are hand hemmed, not because I object to machine sewing per se, but because I'd rather sit and hem as a tv watching job than drag out my sewing machine.

A friend described such handwork as "creative fidgeting". I can't just sit and watch tv. I like to have such creative fidgeting jobs to hand - hemming, knitting, bobbin lace, fringe twisting. If I really don't feel like "working", I enjoy jigsaw puzzles. :)