Support grows for the World's Largest Bra

D Williams, the leading online fashion retailer has revealed today bumper sales of the world’s largest strapless bra, spurred by the growth in average UK cup sizes.

 Sales have swelled by a massive 378% compared to last year, as women with larger cup sizes opt for JD Williams’ versatile multi way style. The average bra size in Britain has gone from 34B to 36D in the past decade as the trend for curvy figures and breast surgery has increased.
 Last year JD Williams launched the world’s largest strapless bra, which goes up to size 42L and caters for bustier beauties who struggle to find bras to fit and flatter.
 Joanna Holmes, Lingerie Head of Buying at JD Williams comments: “We want to reassure the curvier lady that they don’t have to choose between support and style when it comes to bigger bras. The world’s largest strapless bra isn’t only pretty and delicate - and can even be worn strapless whatever your size - it also uses a hidden science to offer incredible support.”

 The multi-way bra– which can be worn conventionally, strapless, cross back, halter-neck and asymmetrically comes in an array of feminine colours and features leaf embroidery and incredible lace detailing – far from the over the shoulder bolder holders of old, where comfort came before style in the underwear stakes.
Clever hidden technology in the bra means no more chunky straps and uncomfortable padding. Joanna continued: “Silicone elastic is used along the neckline and under-band to ensure security and bones in the vertical and side seams provide additional uplift.”
The World’s Largest Strapless Bra is available from £9 in size 38-50 B – L in Purple, Mocha, Red, Black & White
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World's Largest Strapless Bra:

Gok Wan & Simply Yours Shape up together for new Shapewear collection

Designed exclusivley for Simply Yours, Gok Wan has created a collection of must have shapewear pieces for spring/summer 2012 which he has named the 'Wall of Fame' collection.
He's listened to Simply Yours customers to find out about their favourite shapewear pieces and then revamped and redesigned the best of his range to perform better then ever before.

There's 6 pieces in the collection:

The Banger Booster - a multi way bra and high waisted Pull Me in Pants

The all in one Curve Controller body, Notice the finer fabric around the top of the legs on both of the above images and also on the last image below -helps stop the VPL
Slicker Knicker - not shown,

Sassy Slip - this you wear your own bra underneath
Divine Outline -  slip with  bra cups and multi way straps

Loving the colours: Crush, Sweet Slate and Blush.
Blush is a pale nude pink to wear under light coloured clothes and Sweet Slate a light grey which can be worn under the darker colours.

The Crush is gorgeous peachy shade which is not as neutral as the other two but who cares?
For optimal comfort, effortless style and maximum control the pieces have seamless panelling, boning and Powermesh technology.
As Gok says "Flirt, Flaunt and celebrate your curves in my most amazing pieces yet!"

Available soon on

www.simplygokwan.co.uk

Images provided by Chase PR
 

La Senza - Christmas 2011 Collection

For this christmas, La Senza is going for Hollywood 50's glamour, hard edged look and funky Studio 54 glam. Plus they've gone a bit soft and dotty over the Dalmation print trend.

HOLLYWOOD GLAM

Marilyn Babydoll £45

The Hollywood 50's line takes inspiration from the curves of Marilyn Monroe.

Adrianna Shimmer Bra set £42

Fabrics used are pleated crepe, chiffon and matte silk satin  in a soft colour palette of powdery grey and sepia nudes.

Betty Bra set has a lace design over lay.
The thong  has a skirted layer and detachable suspenders
Bra £28
Skirted thong £14

Hollywood BraSet
Panelled to create a structured appearance,
whilst the silky material softens the look,
and the bright purple gives a screen siren performance.
Bra  £26
Shorts £14
























HARD EDGE

Clara Corset

The Hard Edge collection incorporates bondage bindings, boned lace-up corsets,...

In Control Set

...waspies, longline bras and high waisted briefs. Colour palette: Black

Corset Dress

The paneled corset dress can be worn both as underwear and outerwear.



70's GLAM
The 70's range uses silky satins in bright jewel colours.

Satin Triple XXX bra set

The Satin Lace Triple Gel Bra set.
Colour: Pin dot turquoise with navy lace overlay.
The ultralight padded bra will boost your assets by two cup sizes giving you confidence and cleavage! Price £28
Matching brief  £8
Also available in attention seeking Scarlet (plain no pin dot) with black lace overlay 

Satin Pin Spot PJs £28

The collection also includes pyjamas
In the bright jewelled tones you;ll want to show these silky satin pyjamas off !
 Colour: Navy with pin spot turquoise print plus contrasting turquoise piping and buttons.
Price £28

Ink Blue Teddy

...teddies, babydolls

Scarlet Chemise

......and chemises
This stunning Scarlet Chemise featuries lace detail along the neckline and a sexy corseted tie detail on one side.
Price £25




















And for those of you who like the cute and cuddly lounge wear there is the  top dog animal print trend for this season:
THE DALMATION

Dalmation vest and shorts £20

Dalmation tee & leggings £25

Dalmation slippers £14

Dalmation fluffy robe £30

Some available now, but others will be available soon:
www.lasenza.co.uk

The UnderCover Job of Ryder & Rowe's Art Deco Style Lingerie

I couldn’t resist an invitation to attend the preview of a new lingerie brand at 123 Bethnal Green Boutique.  It sounded so civilised, offering tea and cakes in the Bunker Cafe, but was it an undercover job? I had to investigate further.

Shop window of 123 Bethnal Green boutique.

Arriving at the boutique, the prime suspects were in full view as life size lingerie model illustrations shamelessly looking out of the windows. But you could tell that they were a bit sketchy and you could read their minds like a book.

Beautiful & the Damned soft cup bra and culottes

 F. Scott Fitzgerald books to be exact, with the suspiciously innocent looking ‘Beautiful & the Damned’ as the ring leader. 

Beautiful & the Damned in navy and ivory

Walking in to the boutique, I searched the premises and found Naomi Ryder alone upstairs with her lingerie booty. I decided to question her about ‘Beautiful & the Damned’ which will be the first range to be stocked in 123 Bethnal Green boutique..  

Beautiful & the Damned playsuit

She readily spills the beans and explains they took their inspiration from the 1920’s and F. Scott Fitzgerald. The design is of art deco silhouettes in a range of soft cup bra, culottes, camisole and dress jacket s. The basic colour palette is navy and ivory but every season they will be aided and abetted by other hues. This summer season it is the seemingly demure ‘Shell ‘pink in plain and a seagull print disguise.  

She then gives me names of her partners in crime – Dennis Nothdruft and Alison McCann, which surprises me as I was expecting just one partner, the elusive Rowe. But no, there are two Rowes and the plot thickens as I discover they used that name because by coincidence both their grandmother’s were called Rowe.

Tender is the Night navy chemise

 How did they devise their dastardly plan to bring irresistible lingerie on to the streets?  They had everything covered; Dennis draws up the designs and brings the plans to the table; Alison with her vast experience of the lingerie world knows the ropes and has the contacts; and Naomi? Well she admits as a textile designer she is able to meticulously bring the designs together.

I headed downstairs in to the Bunker Cafe and found more lingerie booty – this is their latest summer 2012 steal and was inspired by the English Riviera. 

Playsuit in Riviera Map print

Their plot to win me over just with tea and cake (you know the very yummy and gooey chocolate brownie cake) nearly worked but I fooled them by just eating the cakes and not drinking the tea – ha!  With a clear head and a chocolate filled tummy, my powers of detection discover the collection wasn’t just inspired by the English Riviera but Agatha Christie’s English Riviera.

Brixham baby doll and thong

There is the Brixham range of a soft cup bra, thong and baby doll in seagull print shell silk chiffon with a silk satin trim; and the Torquay range of a soft cup bra, culottes, camisole, dress jacket and playsuit in the classic Beautiful & Damned style but in shell and the seagull print.

Agatha tea dress

But the mystery doesn’t stop there as Agatha pops up herself as a floaty raspberry silk chiffon tea dress (with silk satin slip) in the seagull print.  What’s happening? This isn’t lingerie!

Jane empire line dress

Then Jane (Miss Marple) arrives to solve the problem as a silk satin empire dress with the Riviera map print on the skirt and a navy bodice. She deduces that Ryder & Rowe are introducing a new womenswear collection for SS12.

Tuppence summer dress

And not to be left out, Tuppence (of the Tommy and Tuppence detective duo), well she puts her two penny worth in with a racier silk satin structured satin summer dress with spaghetti straps and in a green and yellow beach hut print.

 To reconfirm my facts and findings, I retraced my steps and climbed back up to the top floor and spy Dennis and Alison. I hear them plotting, today available exclusively at 123 Bethnal Green Boutique, but soon the world! –will no one be safe?  Alison sees me and explains that they chose the art deco style for a feminine look without being too girlie. 

This Side of Paradise ivory playsuit

Their story matches with Naomi’s, but the evidence is clear for all to see – gorgeous delicate pieces in smooth silk satin and silk tulle that no ‘bright young thing’ could resist.

La Perla Autumn/Winter 2010 Collection

For this AW 2010 La Perla have condensed their 19 brands down to 3 main brands 

The mainline classic.

This collection is all about capturing the seduction and mystery of the Hollywood Film Noir movies.

Colours are black, blue, nude, blueberry and Indian red.  

There are four looks:

Black Dahlia (inspired by the film) veiled in embroidered tulle. The nude colour creates a tattoo effect on the skin.

Noir Effect uses patterned Leavers lace trimmed with satin to mimic whalebone and retro corsetry.

Masculine/Feminine is a mix of masculine silk georgette with feminine hems in black Leavers lace.

Body Soul plays on the sheer effects of total black tulle.

La Perla Studio

Aimed at the younger market and lower in price, this collection is more contemporary. 

Colours are black, natural, powder pink, purple and red. 

The lace pattern is updated from a floral to a geometric theme. 

The four looks are:

Graphic Mood sees tulle fabric cut and designed to create a whalebone graphic pattern.

Home-Trendy-Home has a casual approach to homewear with loose openwork woollen lace pieces and a cosy lapin shrug and waistcoat. 

Sauvage Town cuts a cute sassy look in leopard print tulle edged with a narrow floral lace hem.

Silver Lurex reflects light in the grosgrain effect soft jersey pieces with its silver Lurex stripes.

Villa Toscana    

Marketed for the mature lady, this collection is inspired by the elegance, natural beauty and romanticism of the old Tuscan manor houses, mixing casual and comfort with femininity. 

Colours come in ivory, nude, wisteria, plum, brown and sky blue. 

The four looks are;

Romantic Ajour where stretched tulle is enhanced by the retro touch of ajour openwork.

Tapestry Flowers show a faded flower print on jersey with satin edging and inspired by antique tapestries.

Jewelled Neckline focus on large lace collars, ribbon hems, pleated tulle inserts and macramé trimmings  

Precious Relaxing Moments bring elegance to homewear in soft fleece and chenille with top stitching, pleated borders and the faux fur trim.  

So what ever your age, there's no excuse not to look sexy in your undies.  

La Perla on Amazon

MARLIES DEKKERS - creating underwear too good to cover up

Well established in the Netherlands, this brand has just been in the UK market for 5 years but already has a celebrity fan base including Lady Gaga, Brittany Spears and Rihanna.

Autumn/Winter 2010 themes are: Victorian Indian summer, Dark Fever and Christmas Crackers.

Victorian Indian Summer looks are inspired by the Victorian’s love of the following:
Wild Life - black and grey print mixing zebra with leopard and tiger markings.
Language of Flowers - hot pink and red print of the day lily on a black background.
Oriental Beauty - black with jewel like detailing on bra straps, necklines and bottoms.
Salomania - peacock greens and blues on black with sexy tiny black tassels.
Queer Pets - black with slate grey silhouettes of peacocks and monkeys

Dark Fever looks again at those not so strait laced Victorians.
Dark Victoria - grey floral prints on black with tiny gunmetal grey studs and buckles
Beautiful Bat - thin black leather straps and fine black cord
Masked Ball -ruffled elastic trim with tiny gunmetal studs. Tiny black leather shields decorate the front or back of bras and tiny gunmetal leather eye masks dangle at the side of panties.
Divination- 19th century copperplate writing print on the theme of tarot in dark brown on caramel.
Secret Society- black stretch mesh trimmed in silver grey flock prints of crescent moons, ram’s heads, lions, weighing scales and blazing suns.

Daemon, the girl’s collection comes in chocolate brown trimmed with a snake print edged gold zips and raspberry red trimmed with a leopard print edged silver zips

Christmas Crackers is of course looking at the festivities of Christmas
Spirit of Christmas -an all over pattern of black Victorian fancy lettering and deep purple engraved flowers.
Christmas Baubles -Holly red microfibre trimmed with a geometric Christmas ornaments print.
Global Fireworks - sparkles with a sprinkling of jet Swarovski crystals
Key to Deliverance special sizes, inspired by Charles Dickens “A Christmas Carol”, shows black velvety flock patterns of keys, top hats, gas lamps and padlocked hearts with tiny gunmetal keys adorning necklines and bottoms.
Red Xmas special sizes celebrate all things red. A scarlet red microfibre sprinkled with glittering red crystal rhinestones and accented with bright red binding trim.

With these styles you'll be glad underwear as outerwear is the now trend.

Pleasure State Lingerie Autumn/Winter 2010 Collection

For Autumn/Winter 2010 season, Pleasure State’s inspiration came from Science Fiction, the mysteries and wonderment of the universe.

White Label, the everyday lingerie brand for the style conscious woman takes on 3D application of the 5 elements: wood, fire, earth, metal and water. Loving the wavy embroidered tulle with its opalescent sequins adorning the ecru Echo range; the mix of graphic lace and magenta spirograph print on the Spectrum; and the vivid emerald green and amethyst colours of the Aether trimmed with lace and adorned with a crystal bead drop motif.

My Fit, the graduating cup push-up bra label brings a section of vibrant colours along with the classic shades this season: coral, diamond pink, yellow, infra red, plum and black with spots. The smooth plunge bra and seamless Brazilian panties look retro in black with spots.

Couture, the ultimate luxury brand takes on the Vision of the Future: vision of a sleek future as through the eyes of the past i.e. Retro-futuristic ideas. My favourites are the coral Astral with its diamond jacquard design spliced with inserted scallop trim, and the Gamma Ray with its ivory embroidery handcrafted with a beaded flower motif in Swarovski crystals and then draped in black pleated chiffon.

VIP (Voluptuous in Pleasure), designed for the lucky women who can fill a DD to a G cup size and want their well fitting bras to look glamorous. This brand takes on the Sci-Fi Goddess. The smooth ecru Vector shows the warrior side to the Sci-Fi Goddess with its simple black piping and its stretch wave jacquard in matte and shine adorned with a simple flower motif. The Quantum shows a goddess demanding attention with its pink and green sleepy hollow print on ecru satin spliced with black satin and adorned with touches floral guipure motifs with jet

They say it's what's underneath that counts. This collection definitely counts.