People who know me would probably know that i cant stand the Chinese language. However, i finally understand the importance of Chinese in today's society and am indeed taking some minor steps towards improving my grasp of my mother tongue.
And so, about 3 weeks ago, i borrowed 2 chinese story books in hope of reading them so that i can improve my chinese.
Guess what? i did not touch these books at all.
But now, ive grown more determined. upon expiry of those 2 books i borrowed one other chinese book again and im determined to finish the book this time. And hopefully, i can write a review about it here to all of you reading this entry. =)
So wish me luck!
Besides trying to read a chinese story book, i came across Fann Wong's blog on xin.sg.
Whether or not it is just a heightened publicity stunt for her, it doesnt matter. its in chinese and there are many photos of her. So dear fann wong fans, heres the link to her blog. read it for 2 reasons.
1. improve your chinese
2. read up about her life!
http://blog.sina.com.cn/fannhy
The link can also be found on the right hand side of my blog.
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In the meantime, im enjoying my internship at APRW. I enjoy being part of the action and being able to attend and be part of a media conference or the event launch.
Public relations is not event management. In the case of a media conference, efforts have to be put in to ensure that sufficient and reliable media turn up. This is where your good media relations come in. In the case where your event is not so enticing, you need your favourable "media friends" to help you out. And of course, in the case of an event launch, it is always important to take note of the whereabouts of each media present for the event. At best, each media should always be accompanied by someone from the PR agency so as to take down questions being asked in the interview.
I also realised that it is important that we are constantly aware of current affairs happening around us as they could very well affect your media conference or event launch.
For example, last saturday was the launch of National Family Celebrations, Family Day Out. The pedra branca issue (whatever the outcome) could have affected press attention as the media would pose questions regarding the Pedra Branca decision wherever there is a politician or minister present. and indeed, we had President Nathan and Dr Vivian with us.
It is also important in PR to always be present where the media is because we have the ability to control the flow of the interview, lest anything wrong is said.
This marks the end of my short analysis on PR on media conferences and event launches. There would definitely be more to come as i get to learn more! and i cant wait to learn more about PR! i hope to be put into an account and learn the ropes!! =)
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Out of goodwill, cathryn has decided to recommend a good read for the month.
Marketing Singapore
Hardcopy available.
Website : www.marketing-interactive.com
This month's magazine issue talks about media measurement. Something very close to our hearts. It debates whether or not certain media platforms are indeed reliable and why we should or should not follow the figures blindly.
Its a great read. Costs $5.90 for each issue. im definitely going to start getting it after i leave APRW for i would have no other chance to read it anymore.
Its a great start for aspiring PR , marketing or corp comms professionals like me!