internship
internship has been interesing, minus the first day at work which was horrid. other than that, i had thoroughly enjoyed myself.
being able to engage in last minute press conference yesterday afternoon and a media conference today at suntec city.
except for the fact that on both occasions, i was only told 5 minutes before hand and had absolutely not prepared for anything.
Boss reminds me of the boss in devil wears prada and i remind myself of the main female lead (whatever her name is)
She carries branded . while i carry... her laptop . =(
but i enjoy simply just observing. just observing how people interact with clients, how the PR associates dealt with the media. im simply amazed and awestruck by the art of speech and presentation. even though it has been merely just 3 days through the internship, i feel that i have learnt a lot already and i want to keep learning more. of course, many bad things have happened. such as, not being informed of whether i need to attend an event, not having work to do at all on the first day of work etc. but i think the key is to keep an open mind and accept everything and do everything with an open heart.
this is what was told to me by big boss. haha. and i was thinking of that already actually before i actually stepped into the office on my first day of work. just that that first day really sucked big time and i broke down.
i know everything is typed like here and there in bits and pieces but well, that was exactly how i felt.
so anyway, lets start with internship day 2.
started out with having nothing to do until a senior assoc asked me if i wanted to accompany them to an urgent press gathering because of a certain outbreak. all these information shall be kept confidential. the blog only serves as a means for my expression of feelings and what i've learnt in the course of the internship.
So as it was a last minute call up, we waited for all the media to come. journalists, photogs and all. then there was the discussion with the client on the angle we should cover when speaking to journalists. the angle of the newstory is very important because this would reflect strongly on the client's position in the eyes of the public. of course, as PR Practitioners, our job is to ensure the client has its strengths emphasized to the publics. So it is very important to advice the spokesperson on what to and what not to say.
Following up, the media (i.e. the journalists from everywhere) began the interviews with our various spokespersons. PR assocs stood by their side to assist in any further questioning that required more sophisticated answers.
At the end of the interviews, while waiting for photogs to take pictures and videos for the news, pr people advised the clients again on the next step to take in such a crisis.
it was no doubt an intersting day out.
I was happy when i went back and 2 senior consultants asked me to research on 2 big clients that they would be pitching their PR proposals for soon. i hope to be part of the team, regardless of how long i'll be here.
****
Internship day 3..
Media conference at Suntec City convention centre.
I got to see how an actual media conference is run and helped out a little in ushering guests and press into the media conference room.
Speech by various co-chairs of the event, followed by presentation by big boss. she has superb presentation skills and this is something i must learn from her. she really is very capable and reminds me, again, of the devil wears prada boss.
Following that was time for one on one interviews with the respective important peple and then a lunch reception.
it was a pity we did not get to eaT the lunch reception as the people cleared it up before we could come back in time.
after the lunch reception, we went for DuckTours as it was part of the media conference to promote the launch of that certain campaign.
probably one thing i can reveal is that this campaign would enable people to win (very high chance because there is a lot of tickets. a lot, i mean extremely a lot) tickets to all the new attractions in singapore. new attractions as in really new. but i cannot say anymore.
so anyway, the Duck seem to be suffering from rheumatism or old age. it swam really slowly and walked really slowly. i almost dozed off. nonetheless, it was a great trip and experience for i took several photos which could prob only be taken if u had taken the Ducktours or rode a boat out along the Singapore River.
It was thoroughly a great experience.
Following that, when i came back, boss suddenly , again last min. hahaha, asked me to attend a meeting with her in the office with an external person. this person turns out to be a media seller. which media? of coz i cannot say AGAIN. but i really learnt many intersting facts about ad dollars and media buying. it was complementary to what i have learnt in media planning and buying at Bond uni. so, i felt i could understand more and felt more comfortable and proud of myself.
So.. that was the end of my day. im really shagged. really looking forward to the weekends. i hope i can wake up tmr morning for my 4k run. if not, on sat, i will go to the gym to run 4.5k to punish myself. im such a fatso. hahaha.
ok. time to orh orh. ciao!
being able to engage in last minute press conference yesterday afternoon and a media conference today at suntec city.
except for the fact that on both occasions, i was only told 5 minutes before hand and had absolutely not prepared for anything.
Boss reminds me of the boss in devil wears prada and i remind myself of the main female lead (whatever her name is)
She carries branded . while i carry... her laptop . =(
but i enjoy simply just observing. just observing how people interact with clients, how the PR associates dealt with the media. im simply amazed and awestruck by the art of speech and presentation. even though it has been merely just 3 days through the internship, i feel that i have learnt a lot already and i want to keep learning more. of course, many bad things have happened. such as, not being informed of whether i need to attend an event, not having work to do at all on the first day of work etc. but i think the key is to keep an open mind and accept everything and do everything with an open heart.
this is what was told to me by big boss. haha. and i was thinking of that already actually before i actually stepped into the office on my first day of work. just that that first day really sucked big time and i broke down.
i know everything is typed like here and there in bits and pieces but well, that was exactly how i felt.
so anyway, lets start with internship day 2.
started out with having nothing to do until a senior assoc asked me if i wanted to accompany them to an urgent press gathering because of a certain outbreak. all these information shall be kept confidential. the blog only serves as a means for my expression of feelings and what i've learnt in the course of the internship.
So as it was a last minute call up, we waited for all the media to come. journalists, photogs and all. then there was the discussion with the client on the angle we should cover when speaking to journalists. the angle of the newstory is very important because this would reflect strongly on the client's position in the eyes of the public. of course, as PR Practitioners, our job is to ensure the client has its strengths emphasized to the publics. So it is very important to advice the spokesperson on what to and what not to say.
Following up, the media (i.e. the journalists from everywhere) began the interviews with our various spokespersons. PR assocs stood by their side to assist in any further questioning that required more sophisticated answers.
At the end of the interviews, while waiting for photogs to take pictures and videos for the news, pr people advised the clients again on the next step to take in such a crisis.
it was no doubt an intersting day out.
I was happy when i went back and 2 senior consultants asked me to research on 2 big clients that they would be pitching their PR proposals for soon. i hope to be part of the team, regardless of how long i'll be here.
****
Internship day 3..
Media conference at Suntec City convention centre.
I got to see how an actual media conference is run and helped out a little in ushering guests and press into the media conference room.
Speech by various co-chairs of the event, followed by presentation by big boss. she has superb presentation skills and this is something i must learn from her. she really is very capable and reminds me, again, of the devil wears prada boss.
Following that was time for one on one interviews with the respective important peple and then a lunch reception.
it was a pity we did not get to eaT the lunch reception as the people cleared it up before we could come back in time.
after the lunch reception, we went for DuckTours as it was part of the media conference to promote the launch of that certain campaign.
probably one thing i can reveal is that this campaign would enable people to win (very high chance because there is a lot of tickets. a lot, i mean extremely a lot) tickets to all the new attractions in singapore. new attractions as in really new. but i cannot say anymore.
so anyway, the Duck seem to be suffering from rheumatism or old age. it swam really slowly and walked really slowly. i almost dozed off. nonetheless, it was a great trip and experience for i took several photos which could prob only be taken if u had taken the Ducktours or rode a boat out along the Singapore River.
It was thoroughly a great experience.
Following that, when i came back, boss suddenly , again last min. hahaha, asked me to attend a meeting with her in the office with an external person. this person turns out to be a media seller. which media? of coz i cannot say AGAIN. but i really learnt many intersting facts about ad dollars and media buying. it was complementary to what i have learnt in media planning and buying at Bond uni. so, i felt i could understand more and felt more comfortable and proud of myself.
So.. that was the end of my day. im really shagged. really looking forward to the weekends. i hope i can wake up tmr morning for my 4k run. if not, on sat, i will go to the gym to run 4.5k to punish myself. im such a fatso. hahaha.
ok. time to orh orh. ciao!
Labels: internship
