On June 3, 1999, a massive truck was side-swiped and overturned on Atlanta’s I-285 during rush hour, spilling its contents onto the freeway.
The payload: a massive shipment of “Stretchy the Ostrich” Teenie Beanie Babies, bound for a McDonald’s outlet.
Rather than stop to determine if the driver was all right, or call 911, numerous motorists — according to an Associated Press wire story — “leaned from their cars to scoop up the Beanie Babies with one hand, while they kept rolling with the other hand on the wheel.”
Co-directors Kristin Gore and Damian Kulash open their engaging film with a re-enactment of that chaotic scene, albeit with a bit of dramatic license: full-size Beanies, a wide variety of styles, and drivers exiting their cars to grab an armful.
The Beanie Bubble — scripted by Gore, from Zac Bissonnette’s 2015 non-fiction book, The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute — is a dramatized account of the toy craze that captivated folks during the latter years of the 20th century, and early 21st. It’s a deliciously scathing indictment of both speculative greed — on par with the 17th century Dutch tulip craze — and the Svengali-like sway an entrepreneur held over three key women in his professional and personal life.
Although there’s no doubt Ty Warner was an incredibly gifted businessman with acute market sense, he also exploited and subsequently abandoned talented colleagues who deserved equal credit for his company’s success. Given that two also became lovers, Gore and Kulash’s entertaining film shines a well-deserved light on the fact that success, in this case, required a village of four.
Much of this saga’s depiction here is accurate; other key details are — shall we say — massaged. Gore and Kulash are up front about this, opening with a cheeky text block that reads “There are parts of the truth you just can’t make up. The rest, we did.”
Their film unfolds in a non-linear fashion, bouncing between multiple timelines that depict how Warner (played here by Zack Galifianakis) meets and soon relies upon Robbie (Elizabeth Banks), Sheila (Sarah Snook) and Maya (Geraldine Viswanathan).
Robbie — at loose ends, stuck in an unhappy marriage — enters Warner’s life in 1983, just as his fledgling toy company achieves its first breakthrough: plush cats that are deliberately under-stuffed, to make them more cuddly and lifelike. The two become lovers and partners, with Robbie’s sharp business acumen quite instrumental in building the Ty brand.
Banks deftly captures the nuanced thrill of a woman given an opportunity to emerge from an unhappy shell, to become a mover and shaker. Robbie becomes dynamic, playful and (so she believes) firmly in control of what blossoms into an exciting career. She’s also the only person who can stand up to the often imperious Warner; Banks’ steely sideways glance gets plenty of action.