Social Networking Sites, right now, are some of the best places to build your Network Marketing business, if you know how. The advertising is completely free, and it is often many times more effective than some of the paid advertising methods. I’ve had between 5-10 people a day coming to my website, or contacting me about my business, from Facebook alone. Our Sample Social Media Marketing Plan for MLM will cover Facebook, as an example, but these same strategies can be applied to other social media sites as well. Revealed for the first time, here is the list of my TOP TEN FACEBOOK STRATEGIES.
1) GET A LIST: Our sample social media marketing plan begins with creating a list of 100 or more Network Marketing companies. Why? This tutorial is to short to cover the entire theory on this topic, but suffice it to say that current network marketers will be your absolute best target market. Yes, they already have a biz op. But if you can help other network marketers reach their goals, you will often be the only person in the industry who has, and, if you follow my guidelines, a percentage of them will come to you asking to join your business. That’s right, no more chasing leads, they will ask to join you! Your next best target market will be people actively seeking business opportunities. You can find them in groups with more general topics like “entrepreneur,” or “work from home,” and big names in the industry like “Robert Kiyosaki,” or “Donald Trump.” If you don’t know where to get a list, e-mail me at kevinthomasmarketing@yahoo.com, and I’ll send you one.
2) JOIN GROUPS: Search for six Facebook groups a day related to each company, or name, on the list. Join them and check them off as you go. Don’t join to many a day, or do to much of anything in the same day, on Facebook. They have much stricter rules than sites like Myspace had.
3) POST: Post a short advertisement on the Wall of each group you joined. You can be creative here, but follow these guidelines: a) don’t market your business opportunity at first, b) provide useful information, c) don’t be to salesy, and d) keep it short. You can market your biz op after you build a relationship with them. Trust me on this, if you lead with your biz op, this sample social media marketing plan will be a complete waste your time. I explain the reason for this in greater detail in some of my other trainings. Add a link at the end of the post that sends them to your website. Don’t use your MLM company’s website for this. You need a personal site, with a lead capture page to get their contact information, that promotes yourself as a leader. If you don’t have a website to send them to, contact me Kevin Thomas Marketing about our totally customizable, self-branding website, complete with auto responders and pre-written follow up e-mails, that you can use to market your business on autopilot.
4) ADD FRIENDS: Pick one of the groups each day and add between 10-30 new friends a day. Write out a short message ahead of time that says a) that you found them on that group, and b) that you are trying to connect with people in the industry. Notice I said “Industry” and not the name of the company. You are letting them know that you are a network marketer, not that you are in their company, although they will often assume that you are. Copy and past the message to your clip board and add it to each friend request. If you want to type in their name each time that is helpful, but takes a bit more time. Warning: don’t go to fast, take short breaks, and never do more than 30 a day. If you get a warning from Facebook, quit for the day, and scale down your promotion the next time. A few too many warnings and Facebook will disable your account.
5) START A GROUP: Next in our sample social media marketing plan for MLM is to create your own Facebook Group. It should NOT be about your network marketing company. It should be about a useful marketing or networking strategy that can be of benefit to all network marketers. “Twitter users group,” “How to get free leads for your MLM,” and “MLM networking group,” are some good examples.
6) INVITE: After you have 200+ friends who are all in the Network Marketing industry, send them all an invitation to join your group. Repeat this every 200 friends.
7) NEWSLETER AND TIPS: Once or twice a week send the entire group an e-mail of some of your top strategies for marketing an MLM business. If you don’t know any advanced strategies yet, go to Kevin Thomas Marketing for the most current and in depth Internet Marketing training for Network Marketers on the planet, that builds on this sample social media marketing plan and goes way beyond it.
8) INTRODUCE: Go to the Friends tab, then to Recently Added, each day. Create a list with the date (left hand side). Select the new friends one-by-one (by clicking on the right) and add them to the day’s list. Go to the Inbox tab, then to Compose. Use the list as the address; it will insert all the newly added friends. Send them a message introducing yourself as a mentor, MLM coach, entrepreneur, or any title you like that positions you as an expert in the industry. Don’t worry, if you’re not an expert yet, all you have to do is know one or two more things than they do, or explain some concepts from this sample social media marketing plan for MLM, and you are instantly an expert on that topic. And, of course, follow my training, and you will not only become an expert, but a top earner in the industry. And lastly, in your message to them, invite them to join your Facebook group.
9) ADVISE: You will soon start receiving e-mails from other Network Marketers asking for advice on many of the concepts from the sample social media marketing plan, and on various other topics. Continue to educate yourself as you go, and help everyone you can.
10) PROSPECT: At this point you will have developed a whole new warm market of the best possible prospects you could ever have. Current Network Marketers. They don’t need to be convinced that this is not a pyramid scheme or a scam, they already see the value in buying a biz op, and they have experience as home-based business owners. Just one of these prospects will be worth a hundred friends or family members who often quite a month after they join anyway. Now for the exciting part. Two things can happen at this point. One, many people will begin asking about your primary business. Some didn’t know there was any other type of product available in network marketing than the one that their company sells. Some will like yours better. Also, many never had the guidance from their own company that you have recently provided for them from the sample social media marketing plan for MLM, and they would much rather work with someone like you. Or Two, you can introduce your business at this point. You are not a sleazy salesman now, you have become a trusted advisor. Let them know that you could spend more time training them directly if they were in your primary business.
Bonus Tip: Update your “What’s on your mind” status frequently with MLM tips and links to your other sites to promote yourself as an expert and to draw traffic to your websites and other social media sites.
This method in the sample social media marketing plan for MLM, is the exact method that I used to generate between 5-10 leads a day from Facebook alone, for free, and to get many sign ups into my primary MLM. Once you get used to the strategy it will take about 45 minute to an hour a day to conduct your Facebook marketing. Is this work? Yes, but it is a whole lot better than prospecting strangers at shopping malls. And on the Internet, you will never run out of leads.
Imagine implementing five or ten other Internet Marketing Strategies like this one. You will soon be getting 50-100 leads a day. And that is the substance of a multimillion-dollar business. Stay tuned for my next training tutorial, or visit my website now at Kevin Thomas Marketing for instant access to all of the most current and advanced Internet Marketing Training available for Network Marketers.
BUILD YOUR NETWORK MARKETING BIZ LIKE THE PRO'S
Visit the author's web site at:
http://www.kevinthomasmarketing.com
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Jumat, 26 Juni 2009
Sample Social Media Marketing Plan For Mlm
MLM - What Happened to the Marketing in Multi-Level Marketing?
Multi Level Marketing is a very popular arena these days as people continue to look for creative ways to generate income during this challenging economic time. With each month that passes there are countless new start-ups or as it is called in the world of network marketing "pre-launch". This is an exciting time for any new MLM and in many cases this can be the best time to get involved (not always though). With so many new companies out there, it is inevitable that some are not going to make it for the long haul. Understanding how the company is funded, the background of the CEO and executive team, and the viability of the product line are some basic areas to analyze when you are looking at any company. In addition to the areas just mentioned, another important topic to talk about is the marketing plan and training. Quite simply ask, "If I were to get involved with "X" company, what is the main marketing strategy that I would be using to promote the product and/or business opportunity?" Be sure to "zip your lips" after you ask this question. You should not need to explain what you're asking, the question is crystal clear.
If the first thing you hear is that you will need to make a list of all of the people you know...friends, family, co-workers, the parents of your kids friends, the mailman, the ups guy, your friends at church, people you know from back home....are you getting the picture? Pretty clear, you will be marketing to what is called your "warm market". Really, it's more about asking them if they too would like to get involved with the business or take the product. After you run out of people in your warm market, it will be time to hit up the local chamber events in town. You can always find people talking business and look for potential prospects. In addition to taking special outings to help promote your new MLM you may also hear your soon-to-be sponsor tell you that there is something called the 3 foot rule. This basically means that anywhere and everywhere you go, it is now your job (if you're going to have a successful business) to talk to anyone and everyone that comes within a 3 foot radius of you. Don't worry, you will be taught what to say and how to say it.
For most people, this type of behavior is not normal. You are not used to talking to your friends and family about getting involved in a business or explaining to them a new product that will impact their health. However, some people out there are up for the challenge. Or on the other hand, there are those people who have a job that in sales that see this as another way to utilize their skills. Just know what it is you are getting yourself into.
Sometimes these marketing strategies do work. You hear the stories so there is no denying that. If you feel comfortable joining an MLM company and marketing it this way, more power to you. The question I have is where is the marketing? Is it just word of mouth? What about this thing called the internet? Are there any MLM's that have seen the light and figured out how to leverage the internet to grow a business?
The answer is not really. Most multi-level marketing companies provide you with what is known as a replicated website. This means that you and every other person in your MLM will have the exact same website. Unfortunately, internet marketing is a bit more complex. It is not accurate to think you can market a replicated site online and actually get real results. The majority of the time, your replicated website will simply act as a support to your word of mouth marketing and any cold calling that you do. If you are taking the time to drive traffic to a replicated site, you may be doing this right now, unfortunately these sites are not set up for you to have online marketing success.
If you are looking at getting involved with a traditional MLM, understand that it is a challenging road (just like any business venture) that will take months, and years to build. The marketing options given to you are very slim and are what I like to call "old-school". As I mentioned before, people do find success. Success often only will come to those people who act as leaders. The best and most important tool for any network marketer, hands down is called Magnetic Sponsoring by Mike Dillard. His material applies to those of you that are out there doing it the "old-school" or traditional network marketing strategies or the people that have moved over and started using systems that allow you to leverage the internet effectively to promote business online. If you would like to check out Magnetic Sponsoring head over to our blog listed below.
To learn all the news about MLM and network marketing visit: http://www.npros.com
You can see all of the new companies that are launching and the news on what is happening in the industry.
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