GameStop's Apology For Opening New Deus Ex Copies

GameStop pissed off a lot of customers the other day when they decided to open new copies of Deus Ex: Human Evolution and in return, GameStop is offering a bit of an incentive.

GameStop has been sending out e-mails to retailers ordering employees to offer Deus Ex purchasers a $50 gift card along with a Buy 2 Get 1 Free pre-owned purchase offer.  Everyone who has purchased a copy of Deus Ex will be eligible to obtain these gifts of apology.

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An Update To The GameStop And Deus Ex Debacle

There's an update to the story in which GameStop opened new copies of Deus Ex: Human Revolution earlier today. GameStop has stepped up and did the right thing, you know, the thing they should've done in the first place.

Anyways, GameStop employees were ordered to pull any remaining PC copies of Deus Ex from shelves and and store them elsewhere so they can be recalled with an unknown date at the moment. GameStop is also accepting any returns from costumers as long as they still have their receipt.

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GameStop Opens New Deus Ex Cases In Order To Remove Promotional Codes

Square Enix and OnLive teamed upped in order to promote Deus Ex: Human Evolution that included a promotional code that would allow you to receive a free OnLive version of the game when you purchased a PC retail copy. Gamestop on the other hand, didn't want anything to do with the promo Square Enix and OnLive has set up, so they went to the extreme to make sure that costumer would not be able to get the promotional codes.

Gamestop has done the unexpected - they opened the new games, took out the codes and resold the game without the code. Beth Sharum, public relations representative for GameStop, said, "Square Enix packed the competitor's coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons".

GameStop sees this as competition because earlier this year, GameStop bought a digital distribution platform - Impluse. Impulse is a mix of OnLive and Steam, in which you can either buy your games online and download them or you can play the games on demand. 

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