I hadn’t planned to post
about the New Year. But then I considered how every New Year takes us further
away from the time when shows from the Comfort TV era were made – shows that
reflected what life in America was like at that time.
We’re 50 years beyond most
of their debuts now. Do they still mirror how we live? I don’t mean the
cosmetic stuff – the fashions and the cars and the slang; will we reach a point
where these TV characters exist in an America we no longer recognize? Are there
already elements in these shows that were once acceptable and are now
inappropriate or to some even offensive?
Let’s consider one example.
I was raised in Skokie,
Illinois, and in that Chicago suburb was a shopping center called Old Orchard,
and in that shopping center was a Montgomery Ward department store. And in that
store was a place called the Wendy Ward Charm School that taught young girls
poise, proper manners and etiquette, among other lessons.
Attendees received a
handbook with tips such as “To be a girl assuredly means more than just being
not a boy”, and “A lilting voice – warm, gentle and animated – is a ‘beauty
order’ any girl can fill.” Many girls received complimentary sessions at the
school through their Brownie and Girl Scout troops. Each class would end with a
fashion show.
This was the 1970s, in case
any of you are now wondering whether I grew up during the Eisenhower
administration.
Would Millennials even know
what a charm school is? Do they even exist anymore?
Such places were familiar
in the Comfort TV era, so not surprisingly they were featured in our favorite
shows as well.
As is often the case with
TV comedy, Lucy got their first. In “The Charm School,” a 1954 episode of I Love Lucy, Lucy and Ethel become
jealous at the attention their husbands pay to a refined woman at a party. To
up their game they enroll in the Phoebe Emerson Charm School, where they take
lessons in how to walk, speak and dress.
The scenes that follow,
featuring a pre-Lovey Natalie Schaefer as Miss Emerson, are classic Lucy.
I don’t think the writers
really grasped the charm school concept, as the facility created for the show
looks more like a health club. Of course, suspension of disbelief was already
required, as Lucy and Ethel had already surpassed the charm school demographic.
That was not the case on The Patty Duke Show; in “The Perfect
Teenager” (1964) Patty fails a magazine quiz on how teenagers should act. That
sends her into a depression until she sees an ad for Miss Selby’s school
promoting the ABCs – Attitude, Brightness and Charm.
The most bizarre aspect of
this episode was the casting of Kaye Ballard as Miss Selby. Based on her body
of work she seems an odd choice for a role model of demure grace.
But the lessons taught in class are straight out of Wendy Ward. Patty’s attempted self-makeover lands her a modeling job in which she is sprayed with a seltzer bottle and takes a pie in the face. Just what a teenager seeking self-confidence needs.
But the lessons taught in class are straight out of Wendy Ward. Patty’s attempted self-makeover lands her a modeling job in which she is sprayed with a seltzer bottle and takes a pie in the face. Just what a teenager seeking self-confidence needs.
Even the lovely Cissy Davis
on Family Affair was not immune to
insecurity. In “The New Cissy” (1968) she is convinced boys don’t notice her: “I
can’t go on being me!”
Uncle Bill being rich, he
doesn’t send her to charm school, he has the charm school come to her. Top
industry consultants are hired to coach her in how to dress, how to carry on a
conversation, and how to intrigue her male classmates: “99% of the time your face
should reveal nothing; it should remain calm, placid, enigmatic…men will be
intrigued. They’ll imagine you’re thinking much deeper thoughts then you really
are.”
The episode also features
the one scene without which no charm school episode is complete – learning to
walk with a book on your head for balance and poise.
Patty Lane tried it as well, and you’ll find similar scenes throughout the Comfort TV landscape, from The Beverly Hillbillies to The Brady Bunch to the opening credits of Charlie’s Angels’ final season.
Patty Lane tried it as well, and you’ll find similar scenes throughout the Comfort TV landscape, from The Beverly Hillbillies to The Brady Bunch to the opening credits of Charlie’s Angels’ final season.
The lessons work for Cissy,
but she realizes (as Lucy and Patty did before her) that the person she’s
become wasn’t really her. It’s a conclusion that is almost unavoidable given
that the alternative is having the characters continue to act in a more refined
way (though in Cissy’s case she was already as well-mannered a teenager as TV produced).
That’s not a message that
likely did much for charm school recruitment, however, which is unfortunate.
These institutions, archaic as they may now seem, once strived to make the
world a more gracious place.