Jollibee, Mang Inasal, and Chowking are the top three most valuable restaurant brands according to Brand Finance's ASEAN 500 2024 rankings

“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group

Iconic and Valuable Brand. Jollibee Group’s global flagship brand Jollibee continues to make waves, earning the top spot as the most valuable restaurant brand in Brand Finance’s ASEAN 500 2024 Report. In a separate listing, Jollibee has been valuated as the Top 2 fastest growing restaurant brand in the world, outperforming global giants in the industry.

The Jollibee Group's brand portfolio continues to make an impact on the global stage, with well-known brands Jollibee, Mang Inasal, and Chowking named the top three most valuable restaurant brands in Brand Finance's ASEAN 500 2024 report. 

Brand Finance is the world's top brand valuation consultancy. It conducts over 6,000 brand valuations based on original market research and publishes over 100 reports ranking brands in all sectors and countries. According to the ASEAN 500 2024 report, the region's food, retail, hospitality, leisure, and tourism sectors are driving regional economic growth, fueled by increased post-pandemic consumer spending and digital innovation.

Jollibee: Most Valuable Restaurant Brand in ASEAN

Jollibee Group's iconic flagship brand, Jollibee, saw a 51% increase in brand value, reaching USD2.3 billion. This achievement crowned Jollibee as the most valuable restaurant brand in ASEAN, propelling it 19 places higher to rank 23rd among the region's most valuable brands across categories.

This significant growth reflects Jollibee's commitment to customer-centricity, product innovation, aggressive global expansion, strategic partnerships, and a stronger focus on sustainability—all of which have propelled the company's brand value and strength to new heights.

In a separate ranking of restaurant brands around the world, Brand Finance ranked Jollibee as the second fastest growing restaurant brand in the world, outperforming international giants.

Mang Inasal: ASEAN’s Fastest-Growing Brand

Fastest Growing ASEAN Brand. Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value. Earlier this year, Mang Inasal was also assessed as the strongest restaurant brand in the Philippines.

Mang Inasal, Jollibee Group's beloved Filipino casual dining brand known for its signature chicken inasal, has been named ASEAN's fastest-growing brand in 2024 across all categories. With a 201% increase in brand value to USD 374 million, it jumped 136 spots to become the 146th most valuable brand in the region. Notably, it has become ASEAN's second most valuable restaurant brand, trailing only its sister brand, Jollibee.

Brand Finance's research highlights Mang Inasal's exceptional scores in 'familiarity' and'recommendation,' demonstrating its strong recognition and enduring loyalty among consumers.

Earlier this year, Brand Finance named Mang Inasal the strongest brand in the Philippines.

Chowking: Top 3 Most Valuable ASEAN Restaurant Brand

Top 3 Most Valuable ASEAN Restaurant Brand. Chowking earned near-perfect scores in familiarity and consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand.

“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific

Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Chickenjoy is voted Best Fast Food Fried Chicken by USA TODAY

"This recognition underscores our unwavering commitment to delivering great tasting food that delights customers worldwide. It honors our dedicated employees across the company, particularly our store teams, who passionately create joyful and delicious experiences for our customers. We are immensely grateful to our loyal customers for their continued support and to those who voted for Jollibee’s Chickenjoy, making it the best among the best in the USA." ~Ernesto Tanmantiong, Global President and CEO of Jollibee Group

Chickenjoy to the World. Jollibee’s world-famous Chickenjoy was hailed as the Best Fast Food Fried Chicken by USA TODAY in its 10Best Readers’ Choice Awards 2024.

Chickenjoy fans, rejoice! Jollibee's signature Chickenjoy was named first in USA TODAY's Top 10 Best Fast Food Fried Chicken. Jollibee's next-level crispy, juicy, and delicious Chickenjoy fried chicken outperformed other well-known global competitors in the USA TODAY 10 Best Readers' Choice Awards 2024.

A panel of quick-service dining experts submitted nominations for the Best Fast Food Fried Chicken category. The editors of USA TODAY 10Best narrowed the list and selected the final set of nominees, after which readers voted to determine the winners.

Other international outlets, such as Eater.com in the United States, the South China Morning Post in Hong Kong, and Yahoo! Singapore, have praised the brand's signature fried chicken. Other notable bestsellers that continue to receive rave reviews include the mouthwatering Chicken Sandwich, sweet style Jolly Spaghetti, and the crisply light, flaky, fruity Peach Mango Pie. Jollibee was also named one of America's Hottest Brands.

Other international publications, including Yahoo! Singapore, South China Morning Post, and Eater.com, based in Hong Kong and the United States, have praised the brand's famous fried chicken. Notable bestsellers that are still receiving rave reviews include the delectable Chicken Sandwich, the sweet Jolly Spaghetti, and the fruity, crisp, flaky Peach Mango Pie. Jollibee was also one of America's most popular brands.

USA TODAY is a multi-platform news and information media company. The 10Best Reader’s Choice Awards highlight the best of the best in contests covering categories such as destinations, food and drink, hotels, and things to do. To read the full article, visit https://10best.usatoday.com/awards/travel/best-fast-food-fried-chicken-2024/.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 32 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space. The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs (Sustainable Development Goals)).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee USA Opens First Store in the State of Michigan, USA!

“We are thrilled to be opening our first store in the state of Michigan, an important milestone in Jollibee’s accelerated North America growth strategy. As the 10th largest U.S. state in terms of population, there is a huge opportunity for Jollibee to grow and thrive with the local communities in Michigan. We’re excited to introduce the residents of Michigan to Chickenjoy and the Jollibee experience.” ~Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group

FIRST IN MICHIGAN. Despite sub-zero weather in Sterling Heights, Detroiters flocked to witness the opening of Jollibee’s first location in the state of Michigan.

Situated at 44935 Woodridge Drive, facing Lakeside Mall in Detroit, which was Michigan's inaugural capital city, the noteworthy Jollibee establishment experienced an early halt to dine-in services due to inclement weather. Nevertheless, Jollibee Sterling Heights surpassed its anticipated opening-day sales, driven by a surge in orders from numerous hungry Detroit residents utilizing the store's dual-lane drive-thru.

Despite the freezing conditions in Sterling Heights, Michigan, the snow did not discourage Detroit residents, who remained undeterred and eagerly witnessed the highly anticipated debut of Jollibee's inaugural store in the state of Michigan.

“Despite the intense cold on the day of our opening, local Detroiters still came in droves to have a taste of our Jollibee favorites. We are truly grateful for their love and support. We look forward to seeing both familiar faces and first-time customers at our first Michigan location in the close-knit Sterling Heights community, where we can’t wait to create many new joyful moments for those who call the Detroit area home.” ~Maribeth Dela Cruz, President of Jollibee North America

Among Jollibee–Sterling Heights’ opening-day bestsellers include Jollibee’s signature crispy and juicy Chickenjoy fried chicken, Chicken Sandwich (both regular and spicy versions), and Peach Mango Pie.

A long line of people and cars flocked for the opening of Jollibee’s first location in Michigan state. Despite having to close the store early due to extreme weather conditions, Jollibee Sterling Heights was still able to exceed sales targets.

The Great Lakes State is officially the 14th U.S. state that Jollibee has reached in the market since it started its aggressive expansion effort in the region. Jollibee’s expansion in the market forms part of the Jollibee Group’s overall vision to be one of the top 5 restaurant companies in the world. For more information on the Jollibee Group, visit www.jollibeegroup.com.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Brands Named Among America’s Favorite Restaurant Chains

“We are honored that our brands are included in this list of most favorite restaurant chains in the United States. We thank our customers for their continued support, resulting in this citation that inspires us even more in our mission of serving great-tasting food, bringing the joy of eating to everyone.” ~Ernesto Tanmantiong, Jollibee Group President and CEO

The Jollibee Group continues to spread Pinoy pride in the US! Newsweek, a premier news magazine and website, together with global data firm Statista, named Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) as among the best in their selected categories.

The Jollibee Group scored yet more victories when four of its brands were included on the list of America's Favorite Restaurant Chains for 2023. Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) were named among the best in their respective categories by Newsweek, a leading news magazine and website, and global data company Statista.

An independent survey of over 4,000 restaurant chain customers and employees in the United States was used to determine the ranking for 2023. The respondents were asked to name three ethnic cuisines and 13 dish categories of restaurant chains they would recommend.

Chinese, Italian, and Tex-Mex cuisines are the three ethnic cuisines; BBQ, burgers, chicken, coffee/tea/baked goods, ice cream/frozen yogurt, juice and smoothies, noodles and ramen, pizza, sandwiches, seafood, soup, steak, and sushi are among the 13 dish categories.

Chowking was cited for Chinese cuisine, Smashburger for burgers, CBTL for tea and coffee, and Jollibee for chicken.

Statista says that every rating was turned into a score value and added together to get a final score. These nine assessment criteria were used by survey respondents to rate their restaurant chain experience: taste, hygiene, COVID-19 measures, ingredient transparency, location, addressing environmental issues, accessibility, service quality, and employee treatment

A restaurant chain needed at least seven out of ten recommendations and an overall score of at least seven to win. A restaurant chain was also required to have at least three locations spread out across various cities in at least two states in the United States.

To learn more about Jollibee Group, visit www.jollibeegroup.com

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,300 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

Jollibee Opens First Store in Orlando, Florida

“The strong reception of our Jollibee Orlando, Florida opening shows robust demand for our products in the U.S. market, especially with our growing American consumer base. We are grateful for the continued support of our valued customers in the U.S., and we are committed to introducing more innovations such as the dual-lane drive-thru to further elevate their Jollibee experience." ~Ernesto Tanmantiong, Jollibee Group President and CEO

Jollibee Orlando, Florida is the chain’s first-ever dual lane drive-thru store.

Jollibee, a homegrown restaurant chain, opened its first restaurant in Orlando, Florida, on January 18, making it the first dual drive-thru lane store in the United States and the year's first U.S. opening. Orlando, Florida is known for its sunny climate and theme parks. It is the 62nd store in the United States for the brand.

The dual drive-thru service made it easy for hundreds of hungry Floridians to get their Jollibee fix, including the best-selling Chickenjoy fried chicken; Peach Mango Pie and a Chicken Sandwich Jollibee Orlando, Florida, like its Times Square counterpart, offers a new selection of local-inspired sides and salads, such as Mandarin Orange Crispy Chicken Salad, Baked Cheddar Mac 'n Cheese, and Biscuits. 

“We are ready to serve up the most delicious fried chicken here in Orlando, Florida. From the minute you walk through our doors–or line up at our dual lane drive-thru–to your very last bite, we are determined to make every experience at Jollibee Orlando a joyful one for our guests.” ~Maribeth Dela Cruz, President of Jollibee North America

A SUNNY, JOLLY DAY IN ORLANDO, FLORIDA. Jollibee North America opens the year with its first-ever store in Orlando, Florida. It is also the brand’s first-ever dual drive-thru lane in the country, reflecting Jollibee’s commitment to innovation and improving customer experience.

Late last year, International food authority Eater.com named Jollibee as “the best chain fried chicken in America” after its bestselling Chickenjoy bested 14 global brands in four rounds of contests. 

Jollibee is set to expand in more North America locations in 2023, with the goal to grow to 500 stores in the next 5-7 years. To know more about Jollibee U.S.’ upcoming store openings and other updates, follow @jollibeeus on Facebook, @jollibeeus on Instagram, and @jollibeeusa on TikTok. For more information on the Jollibee Group, visit www.jollibeegroup.com. 

Jollibee Peach Mango Pie Mania Reaches International Markets

“We are grateful for the blockbuster reception of our Peach Mango Pie in the UK and UAE. Our international fans have long waited for the debut of our well-loved dessert pie in their markets, and shows the huge demand for on-the-go snacking made even more delicious. We can’t wait to serve Peach Mango Pies to even more markets soon.” ~Dennis Flores, President of Jollibee Europe, Middle East, Asia, and Australia

After selling out, Peach Mango Pie was made available again starting September in all 11 UK stores across England, Scotland, and Wales.

Homegrown restaurant chain Jollibee launched its much-loved Peach Mango Pie to huge success in the UK and United Arab Emirates, amassing lines of Filipino and local mainstream fans and selling out in just weeks from its initial release.

Loved by Filipinos, and now the world: Jollibee’s Peach Mango Pie is creating a buzz among international fans!

UK’s WEST END WELCOMES JOLLIBEE’S PEACH MANGO PIE. The debut of Peach Mango Pie in the UK draws a long line of eager fans, with some buying 100 pies at a time.

A Majestic Welcome to the UK

On the first day Peach Mango Pie arrived in UK stores last June, a long queue formed outside Jollibee UK’s flagship West End store before stores opened. Customers ordered as many as 100 Peach Mango Pies at a time, causing it to temporarily sell out only four weeks after its debut.

The Peach Mango Pies, according to local publication My London, “are absolutely not to be missed,” and Food Wars called it “The best fast-food dessert.”

Over One Million Pies Sold in the UAE

Peach Mango Pie sold over one million pieces in the United Arab Emirates just five months after its debut, making it one of the country's most successful product launches. Jollibee UAE currently has 18 stores serving nearly 10 million people.

Customers queued outside Jollibee stores to sample the famous pie, with some purchasing up to 30 pies at a time. Due to high demand, the dessert pie was temporarily out of stock for a week in UAE.

Jollibee sold more than 45 million pies globally in 2021, equivalent to 1 Peach Mango Pie sold globally per second. Served hot, Peach Mango Pie is made real peach and Philippine mangoes enveloped in a crispy, flaky crust. Jollibee is the flagship brand of the Jollibee Group, one of the largest and fastest growing restaurant companies in the world.

For more information on the Jollibee Group, visit www.jollibeegroup.com.

 

 

 

 

 

 

About Jollibee Group
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,200 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia.

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

Jollibee Opens First-Ever Store in Philadelphia

“The Jollibee Philadelphia store is very special to us because it is our first location in the whole of the state of Pennsylvania, and we are deeply grateful for the appreciation of Philadelphians who came and made our opening day memorable. Serving new markets has always been an exciting mission for us and it has been integral to achieve our goal of becoming among the top five restaurants in the world. It has been a goal of ours to open a location in Philadelphia for some time and we are honored to be a part of this extraordinary city. We are truly humbled by the warm and joyful welcome we received on opening day, and we are grateful to be part of this dynamic city full of rich history, culture, and incredible food. With every store opening, it is an honor to continue introducing people to the Jollibee brand and we look forward to doing so as we expand across North America.” ~Maribeth Dela Cruz, President, Jollibee Group North America

Global restaurant sensation, Jollibee, celebrates its new Philadelphia store opening on September 2, to the joy of thousands of fans and first timers from around the city.

Philadelphia is humming with energy as the jolliest honey bee at long last gives its unique kind of pleasure to the city interestingly.

The iconic Jollibee mascot greets a customer as they place their order via our drive thru service.

Local eatery network Jollibee marks one more achievement in its North America development venture with the launch of its most memorable branch at 7340 Bustleton Road, Philadelphia last September 2, making it the main area to serve the province of Pennsylvania.

Dedicated fan, Marcus McClam is Jollibee Philadelphia’s first official customer on September 2, after waiting in line for more than nine hours.

As in its past opening in various U.S. areas, Jollibee Philadelphia drew a group during the first day of the season with a natural scene of energized clients arranging for eat in and in any event, for drive-through in the early hours of the morning to get hold of its hummed about menu contributions. Jollibee Chickenjoy was as of late delegated the "best chain broiled chicken in America" by Eater.com, a worldwide food site under Vox Media.

A portion of the top dealer menu things incorporate the First and Zesty Chickenjoy, which is carefully hand-breaded and cooked with accuracy to accomplish the Juicylicious taste and Crispylicious surface on first nibble; the First Chicken Sandwich, which is served on a toasted brioche bun and loaded down with firm, succulent chicken bosom filet with umami mayo; and the Hot Chicken Sandwich, which is a searing form of the chicken sandwich with sriracha mayo and new jalapenos. Another group most loved is the mouth-watering Peach Mango Pie which is made of fresh and flaky pie loaded up with peaches and genuine Philippine mangoes.

The launch of Jollibee Philadelphia denotes its 85th area in North America which came at the impact points of the fruitful opening of its Times Square area last August 18. Before long, it is scheduled to open more stores in California and Florida in the U.S., and English Columbia in Canada.

Jollibee Philadelphia drew a crowd during the opening day with a familiar scene of excited customers lining up for dine-in and even for drive-thru in the early hours of the morning.

Jollibee is the lead brand of Jollibee Gathering, one of the biggest and quickest developing eatery organizations on the planet. To get familiar with Jollibee and different brands of the Jollibee Gathering, visit www.jollibeegroup.com. Fans may likewise visit the authority Jollibee Philippines site www.jollibee.com.ph and Jollibee U.S. site www.jollibeefoods.com.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,200 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

Jollibee Opens First Store in Glasgow – Scotland’s Biggest City

“We are really excited to be here in Glasgow to launch our second store in Scotland and our 11th in the UK, especially as Glasgow is such a hotspot for foodies. Seeing the enthusiasm of Glaswegians queuing outside in anticipation of the store opening is amazing, and we hope to introduce more people to the delicious flavors and diverse food we have to offer.” ~Adam Parkinson, Business Head of Jollibee Europe

Long lines of customers formed as early as 6:45 am for Jollibee’s first store opening in Glasgow, Scotland. The Glasgow opening followed only a few weeks after the Edinburgh opening, which also saw blockbuster reception. Glasgow and Edinburgh are the two largest cities in Scotland, and Jollibee’s back-to-back openings signal its strong expansion plan to grow to 50 stores in 5 years in Europe.

Jollibee Opens First Store in Glasgow – Scotland’s Biggest City. Marks 2nd store opening in Scotland in just a few weeks. Jollibee Group -- Long lines of customers formed as early as 6:45 am for Jollibee’s first store opening in Glasgow, Scotland. The Glasgow opening followed only a few weeks after the Edinburgh opening, which also saw blockbuster reception. Glasgow and Edinburgh are the two largest cities in Scotland, and Jollibee’s back-to-back openings signal its strong expansion plan to grow to 50 stores in 5 years in Europe. 

Glasgow, Scotland’s first-ever Jollibee store opened in the heart of the city center to a long line of customers, following its blockbuster debut launch in Edinburgh just a few weeks prior. This marks the second Jollibee store to open in Scotland and the 14th across Europe, following a large-scale European expansion plan to grow to 50 stores in 5 years.

A long line of excited fans started forming as early as 6:45 am to be the first through the doors. Over 140 people were already in queue before the 10 am opening. The store is located in Sauchiehall Street, one of the capital’s most iconic streets and an area with significant student presence and high footfall.

Alongside its bestselling crispy and juicy Chickenjoy, customers got to taste the recently launched and already a top seller, Jollibee Chicken Sandwich, featuring a tender chicken fillet, marinated and breaded to crunch perfection, all in a deliciously fluffy bun drizzled with Jollibee’s special dressing. Other Jollibee favorites such as the sweet-style Jolly Spaghetti and the classic Yumburger also proved to be popular menu items. Chickenjoy and Jollibee Chicken Sandwich have its spicy versions on the menu, adding a satisfying

kick for those who are looking for a more fiery food adventure. Both were also crowd favorites on the first day. Like the Edinburgh store, the Glasgow restaurant will also serve halal meat.

Last month, Jollibee opened on Princes Street in Edinburgh, the restaurant chain’s first venture into Scotland. Jollibee continues its plans to expand across the UK and be in every major city in the next 3-5 years.

The new store will be open from 10 am to 10 pm every day, with a seating capacity of 107 across two floors. 

To date, Jollibee has over 1,500 stores in 17 countries. Jollibee’s continuous global expansion forms part of the Jollibee Group’s vision to become one of the top five restaurant companies globally. 

To learn more about Jollibee Group, visit www.jollibeegroup.com. 

About Jollibee Group

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 5,900 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan, and India.

Jollibee Group has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin’ and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24.

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States. It has also acquired 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

First Jollibee in Spain Opens with thousands queuing!

"Our entry into Spain is a major milestone in Jollibee's history and our international expansion. The heartwarming reception to our opening in Spain inspires us in our journey to bring our much-loved Chickenjoy to more countries in Europe, and is in line with our vision to become among the top five restaurant companies in the world." ~Ernesto Tanmantiong, CEO of Jollibee Group

WELCOME TO SPAIN, JOLLIBEE! Long lines stretching around the block greeted the Jollibee's debut in Spain. Thousands of customers patiently queued for a taste of Jollibee's world-famous Chickenjoy, with the line starting as early as 10 pm the previous day.

Jollibee's Jollibee Group as Homegrown restaurant brand Jollibee opened its first store in Spain at the heart of Madrid at Puerta del Sol, Calle Arenal nº4 last September 23, 2021. As the brand continues to expand its current network of more than 1,400 restaurants worldwide, including cities such as New York, Rome, London, Los Angeles, Dubai, Singapore, and Hong Kong. This is one of Jollibee's biggest openings in Europe, with thousands of customers greeting the opening and the queue starting at 10 pm the previous day. Jollibee Madrid is the brand's largest restaurant in Europe, with a capacity of about 200 diners, and showcases new design features, including a full-size indoor palm tree in a large two-storey dining room. 

"Our first restaurant in Madrid is an important step in our European expansion, especially as we grow Spain into one of our core markets in the region. With our delicious food, friendly prices, and warm service, we hope to continue enticing more locals to love our food just as we see in other countries across EMEAA." ~Dennis Flores, President of Jollibee Europe, Middle East, Asia, and Australia (EMEAA)

Inaugurating Jollibee's first store in Spain was Philippine Ambassador to Spain Philippe J. Lhuillier (middle-left), together with Jollibee Europe Business Head Adam Parkinson (right) and Jollibee Spain General Manager Clara Breda (left).

For the first time in Madrid, customers were able to try Jollibee's fan favorites: including its world-famous Chickenjoy that is delicately hand-breaded for a crispy exterior, cooked hotter and faster for maximum juiciness, and marinated to the bone for next-level flavor. Fans were also excited to try Jollibee Europe's emerging bestsellers, such as the new Spicy Chicken Burger, Sriracha Chicken Loaded Fries, and the popular Tropical Chicken Burger - delicately crafted with a breaded chicken breast topped with cheese, lettuce, slightly spicy Chili Ginger sauce, and a slice of pineapple for a unique twist. 

"We have worked hard to ensure we were ready to introduce the Spanish people to Jollibee, and to see it come to fruition today was a very humbling moment and a reminder of the opportunity Jollibee has in Spain and throughout Europe. To see both our loyal fans and the local community come together and enjoy the experience over some great food was amazing – it's what we are all about!" ~Adam Parkinson, Business Head of Jollibee Europe

The local Spanish community joined the celebration of Jollibee's first store in Spain. "To see both our loyal fans and the local community come together and enjoy the experience over some great food was amazing – it's what we are all about!" shared Adam Parkinson, Jollibee Europe Business Head.

The Madrid restaurant introduces Jollibee's brand redesign for European customers to Spain, aiming to create a memorable experience with bright graphics, bold wall murals, and tiles inspired by woven fabrics. Unique to the Madrid restaurant is a life-sized palm tree adorning its double-height central dining space – something not seen in any other Jollibee restaurant in the region. 

"After seeing the reception to the opening, I can say that all the work we have been doing for over a year to bring Jollibee to Spain has been worth it. We are confident that Jollibee will become a meeting point for different generations who want to try new experiences and taste our menu with unique flavors". ~Clara Breda, General Manager of Jollibee Spain

To ensure a safe experience for customers, the restaurant features take-out pick-up areas, digital kiosks to facilitate transactions, and hand-washing stations. 

To learn more about Jollibee Group, visit www.jollibeegroup.com.

About Jollibee Group 

Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 33 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan, India, and now Spain.  

Jollibee Group has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, and PHO24 in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 50% ownership in a joint venture established to operate and expand Yoshinoya in the Philippines. Yoshinoya is one of the largest and most recognized Japanese restaurant brands globally and is the company's first-ever Japanese food chain.  

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 100% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand.  It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.  

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.  

 Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone. 

Jollibee Chickenjoy named among the best fried chicken in US-based magazine in America

“We couldn’t be happier of this recognition, as it goes to show that our Chickenjoy is truly world-class. We see customers continuing to come in droves to our stores because of their love for Chickenjoy. This is also why Jollibee North America continues to do well and is outperforming the QSR industry with positive systemwide sales growth despite the pandemic. We are grateful to our customers and will always be happy to serve them the best Chickenjoy that they deserve. If you’re skeptical, check out this recent New York Times story heralding the chain’s first Manhattan location earlier this year. ‘The pleasures of Chickenjoy, as it’s called, are immediate: The sheath of skin is as craggy as a thunderhead, crannies, and crunch multiplying.’ Uhm, I’ll have some of that, please! Chickenjoy is served in bone-in pieces buckets, or you can opt for Chicken Dippers, which are the boneless tenders.” ~Rowel Vijandre, Jollibee Foods Corporation President for North America

The world-famous crispylicious, juicylicious Chickenjoy was hailed as among the best-fried chicken by US-based publication RedBook Magazine

Call it simple joys amid the COVID-19 pandemic—the world-famous Chickenjoy has been ranked as among the best fast-food fried chicken by U.S. online magazine Redbookmag.com in celebration of National Fried Chicken Day in America. 

In its article titled, The Best Fast-Food Fried Chicken, Ranked, RedBook Magazine hailed the “crispylicious and juicylicious” Chickenjoy as the fourth favorite fried chicken in America, beating its other competitors that include some established fast-food giants in the U.S. 

The publication also mentioned that Jollibee is the Filipino fried chicken chain “that’s about to take over the United States.”

Filipino Pride 

This is not the first time that the Jollibee Chickenjoy was recognized as among the besttasting fried chicken. Publications such as Foodbeast, Yahoo Singapore, and South China Morning Post have all touted it as the best fried chicken. Jollibee was also named as among the top international food chains by publications like Thrillist and The Daily Meal. It has likewise earned the praise of the late celebrity chef Anthony Bourdain, who called the brand the “wackiest, jolliest place on earth.” 

Jollibee has 45 stores in the U.S. and will open more branches in:

• Florida
• New Jersey
• New York
• Maryland
• Texas
• Nevada
• California
• Hawaii

It also has 10 stores in Canada this 2020 with plans of expanding to more branches in:

• Ontario
• Manitoba
• Alberta
• British Columbia
• Quebec

It has likewise earned the praise of the late celebrity chef Anthony Bourdain, who called the brand the “wackiest, jolliest place on earth.” 

About Jollibee

Jollibee is the largest fast-food chain brand in the Philippines, operating a Philippine network of more than 1,400 stores. A dominant market leader in the Philippines, Jollibee has embarked on an aggressive international expansion plan.

Jollibee has more than 270 international branches including in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, and in the United Kingdom.

In North America, Jollibee opened its first store in 1998 in Daly City, California. It now operates 55 stores across the region, with 45 stores in the states of Arizona, California, Florida, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Washington, and Virginia of the United States, and 10 stores across Manitoba, Ontario, Alberta and Saskatchewan, Canada.

In Europe, it opened its first store in Milan, Italy in 2018. It now has stores in the UK in London & Liverpool, and Italy in Milan & Rome.

Technomic has consistently cited Jollibee among its Top 500 ranking restaurants in the United States. It was also awarded as a Multinational Corporation of the Year by the Asian Business League of Southern California in 2017 and Corporation of the Year by the Asian Business Association in 2019.

About Jollibee Group

Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 35 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China (including Hong Kong and Macau), United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, El Salvador, Panama, Malaysia, South Korea, Japan, and India. It has 8 wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), 3 franchised brands (Burger King and Panda Express in the Philippines, Dunkin' Donuts in certain territories in China), 80% ownership of The Coffee Bean and Tea Leaf, and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24 brands.

Jollibee Group is a significant investor in Titan Dining LP, the ultimate holding entity of Tim Ho Wan Pte. Ltd., and has a business venture with award-winning Chef Rick Bayless for Tortazo, Mexican fast-casual restaurant business in the United States.

Jollibee Group has been named the Philippines' most admired company by the Asian Wall Street Journal for ten years and was honored as one of 'Asia's Fab 50 Companies' by Forbes Asia Magazine.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone.