Fans were shocked when videos of well-known celebrities, including Kim Atienza, Ian Veneracion, Marc Nelson, Julie Eigenmann, and Jackie Lou Blanco, abruptly stopped working and were replaced by a warning about a "HZ_90 virus." What is the true story behind this viral takeover if hacking was not involved? The actor disclosed that he participated in a campaign to increase public awareness of a serious illness.
"Akala nila, baka na-hack na yung account ko. Hindi po ako na-hack." ~Ian Veneracion
His admirers frequently see him riding his large motorcycles and going on road trips, which demonstrate his commitment to leading a healthy lifestyle and keeping his good looks and charisma as one of the top men in the business. Ian is bringing attention to this grave illness because of this focus.
Like him, TV Host Kim Atienza, also referred to as "Kuya Kim," understands the value of looking after one's health. Given his health scares, including a stroke and an autoimmune disease diagnosis, which once caused him to withdraw from the spotlight on television, his story is especially inspirational.
However, with his Instagram feed full of pictures of him winning triathlons, Kuya Kim keeps motivating his fans by advocating for an active lifestyle. He now made use of his position to educate people about the serious illness that the campaign is trying to draw attention to. In his characteristically educational manner.
“Ang shingles ay nagpe-presenta bilang paltos o di kaya’y mga pantal-pantal or painful rashes sa balat. Nakakabahala, diba? Ang virus na ito ay nananatili sa system mo at hinihintay na lamang na ma-reactivate bilang shingles ng walang ka-warning-warning kahit feeling mo healthy ka.” ~Kim Atienza, TV Host
The real viral attack
TV Host Marc Nelson shared his perspective on shingles, drawing from a personal experience involving someone close to him.
“I remember one of my best friends got shingles a few years ago, and he was in so much pain and itchy discomfort for weeks. He was one of the lucky ones—some people deal with it for months.” ~Marc Nelson, TV Host
Marc appreciates fitness and outdoor activities like hiking, so he knows how important it is to pay attention to his body. He became acutely aware that shingles can cause incapacitating pain that prevents people from doing the things they enjoy.
What precisely are shingles, then? The varicella-zoster virus (VZV), which causes chickenpox, is also the cause of shingles, also known as herpes zoster (HZ), a painful viral infection.1 Even after recovering from chickenpox, the virus remains dormant in the body and may reactivate later in life. GSK is not liable for the third-party links.
Marc appreciates fitness and outdoor activities like hiking, so he knows how important it is to pay attention to his body. He became acutely aware that shingles can cause incapacitating pain that prevents people from doing the things they enjoy.
What precisely are shingles, then? The varicella-zoster virus (VZV), which causes chickenpox, is also the cause of shingles, also known as herpes zoster (HZ), a painful viral infection.1 Even after recovering from chickenpox, the virus can reactivate later in life as shingles, especially in adults over 50.1. The hZ_90 campaign cleverly uses digital glitches as a metaphor for how shingles can abruptly disrupt life, much like a digital interruption.
“I had chickenpox as a teen, which means I’m at risk of getting shingles.” ~Julie Eigenmann, the wife of actor Michael De Mesa
Actor Michael De Mesa's wife, Julie Eigenmann, acknowledged this and voiced her worries about her safety. Like her, who offers helpful tips on how to tackle home projects and lifestyle hacks, there are practical ways to avoid contracting this illness.
“A proper diet, good sleeping habits, regular exercise4, and getting vaccinated are effective ways to maintain strong immunity and prevent diseases like shingles.” ~Jackie Lou Blanco, Veteran Actress
Jackie Lou Blanco, a veteran actress, has previously stated that the secret to aging well and staying healthy is to accept change and make the required changes. She underlined how crucial it is to talk to medical professionals about prevention and available treatments.
The HZ_90 campaign aims to empower individuals to recognize the signs of shingles and take preventive measures before this unexpected invader strikes. Taking preventive steps now can help you avoid the pain and discomfort of shingles in the future. Consult your doctor for shingles treatment and prevention or visit whatisshingles.ph for more information.
About GSK
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. Find out more at gsk.com/company.
Cautionary statement regarding forward-looking statements
GSK cautions investors that any forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Such factors include, but are not limited to, those described under Item 3.D 'Principal risks and uncertainties' in the company's Annual Report on Form 20-F for 2019.
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