“When the economy opened last year, we saw the physical and digital worlds intersect. People who returned to work endured heavy traffic and still attended online meetings at home. The challenge for Filipino marketers is to be able to help institutions and businesses communicate their message to very preoccupied consumers. Reaching this market is another challenge that Filipino marketers face. The PMA would like to help them tap into this demographic by showing them how they can effectively apply Web3 technology to marketing their business. I want the PMA to be a platform for intellectual and marketing discourse. By opening its membership to Filipino marketers abroad, we are making them a part of the discussion. We could exchange data, executions, and best practices. They could gain insights about the Philippine market and, in turn, share their own ideas with Filipino marketers in the country. This is the best time for you to join the organization, share your ideas, and network.” ~Sy Bryan D. Lato, Newly-elected Philippine Marketing Association (PMA) President
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69th Anniversary of the Philippine Marketing Association and Induction of the Board of Officers and Directors at the Sheraton Manila Hotel |
The newly elected President of the Philippine Marketing Association (PMA), Sy Bryan D. Lato, will advocate for initiatives and collaborations that will increase Filipino marketers' awareness of the marketing applications of Web3 technology.
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Maeyeth C. Cadungog of Hocheng Philippines, 2022 PMA President & Sy Bryan D. Lato of 360 Next Creative Solutions, 2023 PMA President |
Marketing to Gen Z and Millennials
Lato mentioned that members of Generation Z and millennials currently dominate the market. Because they were born in the decade prior to the widespread use of the internet, he asserted that the latter are internet natives.
"Level-Up Metaverse Marketing" has been selected as the organization's 2023 theme. Dr. Donald L. Lim, the lead convenor of the most recent Philippine Blockchain Week and former PMA President, was, according to Lato, the inspiration for it. The nine-day event was centered on the advantages and advancements of Web3 and the Metaverse.
Welcoming Filipino Marketers Abroad to the PMA
Lato shared that allowing foreign Filipino marketers to join the PMA is one of the organization's major initiatives this year. In addition to promoting the Web3 and Metaverse, this also includes.
Foreign Filipinos will be able to join the PMA by the end of the first quarter of this year.
In addition, marketing professionals in the country who have not yet joined the PMA were urged to do so by Lato.
Something New for the National Conference and Agora Awards
Lato disclosed that they would host a National Marketing Conference in July with national and international marketing organizations as keynote speakers. Additionally, if marketers of micro, small, and medium-sized businesses (MSMEs) want to get a head start on Metaverse Marketing, they would have their own dedicated track.
This year, the most prestigious award for professional Filipino marketers, the Agora Awards, will also be reorganized. Lato stated that the new guidelines for the awards would be released shortly.
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| Newly-elected Philippine Marketing Association (PMA) President Sy Bryan D. Lato |
2023 PMA Officers and Board Members
- Sy Bryan D. Lato of Philippine Marketing Association (PMA) President
- Mark Vincent C. Co of Fair N Square Emporium as Executive Vice President
- Charisse P. Diaz of Artisano Studio as Vice President and Director for Membership and Fellowship
- John Alexis C. Revilla of United Neon Media Group as Treasurer and Director of Agora Awards
- Lady Christifanie M. Dapat of Adventist Medical Center Manila and Manila Adventist College as Board Secretary
The PMA Board of Directors include:
- Jerry C. Yao of TMSPH Trainings and Consultancy Services (Chapters/Regional Membership)
- Dr. Jennifer T. Ramos of St Bonaventure Right&Left Brain Solutions, Inc (Continuing Education
- Mary Ann A. Cortez of Strategic Consumer & Media Incites (Research)
- Michelle D. Ballesteros of Exlink Management & Marketing Services (Government and Consumer Affairs)
- Lea Therese Lucresia C. Chua of University of Perpetual Help System Dalta (National Marketing Conference)
- Kevin Edward L. Culla of Cocogen Insurance, Inc. (Director for Ways and Means)
- Kathy P. Mercado of Newport World Resorts(General Membership Meeting)
- Dr. Christina R. Corpuz of National University (Youth and Academe)
- Nestor T. Layderos of Zoe Broadcasting Network, Inc.(Corporate Communications)
- Mitchelle D. Viray (Membership - International)
- Maeyeth Cadungog of Hocheng Phils., Inc. (Immediate Past President/International Affairs)
As an organization, PMA would like to push for initiatives and innovations that would help Filipino marketing professionals and entrepreneurs.
PMA is also opening its membership to Filipino marketers abroad.
