E-Commerce UX Research Articles
The below 350+ e-commerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 60,000+ UX professionals and get a new article every week by email.
Furniture & Home Decor: New UX Benchmark with 5,000+ Performance Scores and 5,400+ Best Practice Examples
We’ve released a new UX benchmark of 10 ‘Furniture & Home Decor’ sites with over 5,000 new industry-specific UX performance scores and 5,400 best practice examples.
September 3, 2024
Always Copy the Active Autocomplete Suggestion to the Search Field (58% Don’t)
August 27, 2024
The Current State of E-Commerce Product List UX Performance: 44% of Sites Have Severe Issues (15 Best Practices)
August 22, 2024Popular
Apparel & Accessories: New UX Benchmark with 5,500+ Performance Scores and 4,700+ Best Practice Examples
August 13, 2024
The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)
August 6, 2024Popular
B2B Electronic Components & Machinery: New UX Benchmark with 2,000+ Performance Scores and 1,700+ Best Practice Examples
July 30, 2024
The Current State of Homepage UX – 8 Common Pitfalls & Best Practices
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.
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Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search
July 23, 2024
Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples
July 16, 2024
Use “Visual” Filters for Visually Distinct Product Attributes
July 9, 2024
Travel Accommodations: New UX Benchmark with 1,900+ Performance Scores and 1,500+ Best Practice Examples
July 3, 2024
Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout
June 26, 2024Popular
Phone Number UX: Always Explain Why the ‘Phone Field’ Is Required
Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.
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250 top sites ranked by UX performance.
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