We’ve released a new UX benchmark of 10 ‘Furniture & Home Decor’ sites with over 5,000 new industry-specific UX performance scores and 5,400 best practice examples. https://lnkd.in/dwDp_v8F
Baymard Institute
Research Services
Empower your UX-designs, -team, & -decisions with Baymard's 130,000+ hours of UX research. Learn more at baymard.com
About us
Baymard Institute provides you with 130,000+ hours of large-scale UX research – uncovering what designs cause usability issues, how to create “State of the Art” user experiences, and how your UX performance stacks up against industry leading sites. The research is published as articles, benchmarks, UX case studies, page design walkthroughs, in our extensive Baymard Premium research catalog. To get one of the 300+ free research articles on e-commerce User Experience and optimization go to https://baymard.com Baymard’s research is used by more than 3,000 e-commerce companies, researchers, and UX designers, from 80+ countries, and includes 71% of all Fortune 500 companies within e-commerce (including Google, Home Depot, Etsy, Nike, etc.)
- Website
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https://www.baymard.com
External link for Baymard Institute
- Industry
- Research Services
- Company size
- 51-200 employees
- Headquarters
- Copenhagen
- Type
- Privately Held
- Founded
- 2009
- Specialties
- conversion rate optimization, web usability, ecommerce optimization, mobile ecommerce, usability research, user experience design, ecommerce, ux, and user experience
Locations
Employees at Baymard Institute
Updates
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Many users use query suggestions as a starting point for search — yet 58% of sites fail to support their need to further refine suggested queries. See our test findings on e-commerce search UX. https://lnkd.in/eWhvKJS7
Always Copy the Active Autocomplete Suggestion to the Search Field (58% Don’t) – Articles – Baymard Institute
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Baymard Institute reposted this
Our new UX benchmark of 130+ e-commerce websites shows that 44% perform “mediocre to poor” for “Product Lists and Filtering” UX. The issues cause users to abandon listing pages. See 15 test-verified best practices to improve your listing and filtering UX in the article below: https://lnkd.in/eBCWZAyg
The Current State of E-Commerce Product List UX Performance (15 Best Practices) – Articles – Baymard Institute
baymard.com
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Our new UX benchmark of 130+ e-commerce websites shows that 44% perform “mediocre to poor” for “Product Lists and Filtering” UX. The issues cause users to abandon listing pages. See 15 test-verified best practices to improve your listing and filtering UX in the article below: https://lnkd.in/eBCWZAyg
The Current State of E-Commerce Product List UX Performance (15 Best Practices) – Articles – Baymard Institute
baymard.com
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👀 Did you know that more than 70% of users abandon the checkout flow after adding a product to the cart 🛒? In this podcast 🎙️, Rebecca Hugo, senior auditor at Baymard Institute, explains how to improve your checkout flow and increase conversion rates. ⤵️ #ux #uxdesign #productdesign #uxui #interactiondesign
Did you know that more than 70% of your visitors abandon the checkout flow after adding an item to their cart? While there are multiple reasons for this behavior—such as using carts as comparison tools, storage, or wishlists—simplifying your checkout flow can result in up to a 35% increase in your checkout conversion rate. Listen to this value-packed episode featuring Rebecca, where she discusses actionable strategies to fix your checkout flow and improve your conversion rate. 🎙️To watch the full podcast, check us out on: YouTube: https://bit.ly/3WSfx8O Spotify: https://bit.ly/3SFsYGE #ecommerce #checkoutoptimization #userexperience #UXDesign #ecommercetips #onlineshopping #10xmarketer
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We’ve released a new UX benchmark of 10 apparel and accessories sites with over 5,500 new industry-specific UX performance scores and 4,700 best practice examples. https://lnkd.in/d23fEueC
Apparel & Accessories: New UX Benchmark with 5,500+ Performance Scores and 4,700+ Best Practice Examples – Articles – Baymard Institute
baymard.com
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Our latest Homepage & Category Navigation UX benchmark reveals that the desktop performance for 76% of leading US and European sites is still “poor”. Here are 12 UX pitfalls to avoid. https://lnkd.in/ehP_ZkUB
The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls) – Articles – Baymard Institute
baymard.com
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We’ve released a new UX benchmark of 5 B2B electronic components & machinery sites with over 2,000 new industry-specific UX performance scores and 1,700 best practice examples. https://lnkd.in/eE64giwt
B2B Electronic Components & Machinery: New UX Benchmark with 2,000+ Performance Scores and 1,700+ Best Practice Examples – Articles – Baymard Institute
baymard.com
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Our UX testing found that users primarily rely on the main navigation and other browsing methods instead of search on apparel and accessories sites. See our latest Apparel & Accessories findings. https://lnkd.in/eqS9EdFH
Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search – Articles – Baymard Institute
baymard.com
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We’ve released a new UX benchmark of 10 digital subscriptions and SaaS sites with over 2,300 new industry-specific UX performance scores and 1,600 best practice examples. https://lnkd.in/enHBq79z
Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples – Articles – Baymard Institute
baymard.com