Max Sport (formerly known as "Mtel Sport") are group of Bulgarian paid television channels, owned by A1 Bulgaria. The two channels from the group, along with the sports channel EDGEsport, owned by IMG Media, forms the paid "Max Sport" pack, which is offered exclusively for A1 and blizoo television customers.

Max Sport
TypePrivate
CountryBulgaria
Broadcast areaBulgaria
HeadquartersSofia, Bulgaria
Programming
Language(s)Bulgarian
Picture format1080i HDTV
Ownership
OwnerA1 Bulgaria
History
Launched14 January 2017 (2017-01-14)
Former namesMtel Sport
Links
Websitemaxsport.live

History

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The first channel from the group – Max Sport 1, was launched on 14 January 2017,[1] while the second one – Max Sport 2 was launched on 1 March 2017.[2] The channels airs sports events such as football from the Italian Serie A, Spanish La Liga, Dutch Eredivisie, Russian Premier League, Ukrainian Premier League and the Chinese Super League, Basketball from EuroLeague, Volleyball, the ATP World Tour, athletics from IAAF Diamond League, NHL, NFL, MotoGP, NASCAR, the FIA World Rallycross Championship, UFC, boxing and others.

In October 2018, Max Sport 3 was created with new content on board - UEFA Champions League and the Spanish La Liga.[3] In the middle of January 2019 A1 launched Max Sport 4 with more football content - Copa Libertadores, MLS, Cup of France, Cup of Turkey.[4]

After Mtel was rebranded to A1 Bulgaria in May 2018, Mtel Sport became Max Sport.[5]

References

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  1. ^ "Mtel launches its own sports channels with 18,000 hours of content". blog.a1.bg (in Bulgarian). 13 January 2017.
  2. ^ "Mtel launches two new sports channels from 1 March". www.a1.bg (in Bulgarian). 1 March 2017.
  3. ^ "A1 launches a third own sports channel – MAX Sport 3". offnews.bg (in Bulgarian). 22 October 2018.
  4. ^ "A1 launches a fourth own sports channel on 21 January". www.a1.bg (in Bulgarian). 7 January 2019.
  5. ^ "Mtel becomes A1". www.359gsm.com (in Bulgarian). 22 May 2018.
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