Sponsored Question Answering
Pages 167 - 173
Abstract
The potential move from search to question answering (QA) ignited the question of how should the move from sponsored search to sponsored QA look like. We present the first formal analysis of a sponsored QA platform. The platform fuses an organic answer to a question with an ad to produce a so called sponsored answer. Advertisers then bid on their sponsored answers. Inspired by Generalized Second Price Auctions (GSPs), the QA platform selects the winning advertiser, sets the payment she pays, and shows the user the sponsored answer. We prove an array of results. For example, advertisers are incentivized to be truthful in their bids; i.e., set them to their true value of the sponsored answer. The resultant setting is stable with properties of VCG auctions.
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Index Terms
- Sponsored Question Answering
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Information & Contributors
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Published In
August 2024
267 pages
ISBN:9798400706813
DOI:10.1145/3664190
- General Chair:
- Harrie Oosterhuis,
- Program Chairs:
- Hannah Bast,
- Chenyan Xiong
Copyright © 2024 Owner/Author.
This work is licensed under a Creative Commons Attribution International 4.0 License.
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Association for Computing Machinery
New York, NY, United States
Publication History
Published: 05 August 2024
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ICTIR '24
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ICTIR '24: The 2024 ACM SIGIR International Conference on the Theory of Information Retrieval
July 13, 2024
Washington DC, USA
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ICTIR '24 Paper Acceptance Rate 26 of 45 submissions, 58%;
Overall Acceptance Rate 235 of 527 submissions, 45%
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