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Understanding web browsing behaviors through Weibull analysis of dwell time

Published: 19 July 2010 Publication History

Abstract

Dwell time on Web pages has been extensively used for various information retrieval tasks. However, some basic yet important questions have not been sufficiently addressed, eg, what distribution is appropriate to model the distribution of dwell times on a Web page, and furthermore, what the distribution tells us about the underlying browsing behaviors. In this paper, we draw an analogy between abandoning a page during Web browsing and a system failure in reliability analysis, and propose to model the dwell time using the Weibull distribution. Using this distribution provides better goodness-of-fit to real world data, and it uncovers some interesting patterns of user browsing behaviors not previously reported. For example, our analysis reveals that Web browsing in general exhibits a significant "negative aging" phenomenon, which means that some initial screening has to be passed before a page is examined in detail, giving rise to the browsing behavior that we call "screen-and-glean." In addition, we demonstrate that dwell time distributions can be reasonably predicted purely based on low-level page features, which broadens the possible applications of this study to situations where log data may be unavailable.

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cover image ACM Conferences
SIGIR '10: Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
July 2010
944 pages
ISBN:9781450301534
DOI:10.1145/1835449
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 19 July 2010

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Author Tags

  1. Weibull analysis
  2. dwell time
  3. user behaviors
  4. web browsing

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SIGIR '10 Paper Acceptance Rate 87 of 520 submissions, 17%;
Overall Acceptance Rate 792 of 3,983 submissions, 20%

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