Update: Now this is an example of "Heres something to make you laugh. Rember our name." advertising.
I watch a lot of TV (at least whenever I get the chance) so while I�m perhaps not qualified to make commercials, I am a bit of a connoisseur of them.
I like clever. I like witty. I like silly and whimsy. But only to a certain extent. And the clever, silliness should really only be used to get you to remember the product�s name. If it�s being used to try to convince you to buy the product over something else, the result is usually less than appealing.
Case in point:
The Original Budweiser Clydesdale Football commercial. The one where the Clydesdales all line up to play football and kick a field goal. (Which, sadly, I cannot find on youtube. So here�s the one with the streaking sheep.)
Now in this series of commercials, Budweiser isn�t saying, �Buy our beer because these horses like it.� They�re basically saying �Here�s something funny to watch for 30 seconds. Please remember our name. BUDWEISER!�
And that is perfectly acceptable to me.
The other end of the spectrum can be summed up with this. Miller Lite�s ad about the Dalmation �jumping ship� from Budweiser to the Miller Lite truck.
Here, Miller Lite is saying, �Look this dog can read that Miller Lite is tastier and has half the carbs of Bud Light. And now he�s switching to Miller by jumping into the Miller Lite truck! Drink Miller Lite because this dog thinks it tastes better!�
Ohhhh kaaaay� I�m supposed to let a species that habitually drinks from the toilet, and has been documented to choose to eat �tootsie rolls� from the cat�s box over dog-food (which is theoretically formulated to appeal to a dog�s taste buds) tell me what tastes the best?
Personally, I like to think that the whole commercial was based off the story of a Miller Lite driver who, while eating a bratwurst sandwich in his truck, was attacked by a hungry Dalmatian off of a fire truck.
So, what I�m saying is. I don�t mind a stupid commercial. As long as it�s just trying to make me laugh and remember a brand name. It�s when they try to tell me why to buy their product that I require a bit of intelligence.
(Next time� the Freecreditreport.com commercials)