Triumph Spitfire sales literature

Triumph Spitfire Brochures
For the benefit of dreamers, buyers, owners and restorers

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Below is the largest online collection of original Triumph Spitfire sales literature. We acquired most of the originals at various rallies and exhibitions in the Netherlands, Germany and the UK.

	1962 Spitfire 4 sales brochure As far as we know, the first Triumph Spitfire sales brochure ever. contains a very nice center spread. Five scans.
	1962 Spitfire 4 sales brochure (US) Very early, single page colour leaflet for the North American market. Nice car, nice pictures.
	1967 Spitfire Mk3 Brochure (NL) A very early Mk3 Spitfire sales brochure in Dutch. With famous picture on the front, and bad translation throughout. Eight pages.
	1969 Spitfire Mk3 Brochure (US/Canada) A long and thin brochure for the North American market, promoting the 1969 Triumph Spitfire Mk3. Twelve pages.
	1970 Mk3 colour sales brochure This year, the Mk3 had new wide 4.5J rims, black-for-drama grille and windscreen surround and - wait for it - new, neat and attractive badges! Lovely girl, though. Eight scans.
	1971 MkIV colour sales leaflet (US) Just a single leaflet, promoting the new Triumph Spitfire MkIV on the North American market. Two pages and two scans.
	1972 MkIV sales brochure for the US and Canada A brochure made for the North American market. Good photography, but not a lot of in-depth information. Eight pages on seven scans.
	1973 MkIV sales brochure Wild 70's colours outside, but tasteful pictures within. Twelve pages - ten scans.
	Spitfire MkIV Flemish Brochure This is probably another translated UK brochure. Twelve pages, nine scans.
	1974 Spitfire 1500 brochure (US) Due to emissions regulations strangling the old 1300cc engine, the Triumph Spitfire was available with a 1500cc engine in the US almost a full year ahead of other markets. Twelve pages and seven scans.
	1974 B/W Brochure (UK) Very early British brochure in black and white. Simple, informative. Four pages, four scans.
	1974 B/W Brochure in Dutch The same early 1500 brochure in black and white, but translated almost literally to Dutch. Also four pages, four scans.
	1975 Colour Brochure (UK) Very nice early British brochure for the Spitfire 1500, this time in colour. Lots of photograps and plenty of marketing blurb. Twelve pages and twelve scans.
	1975 US sales brochure Lots of marketing babble, little useful information, lovely girl in the pictures, but even prettier car. Eight pages and seven scans.
	1976 US sales brochure This is one of the most remarklable Triumph Spitfire brochures we've come across. It's just a single piece of paper, but there's a lot more to it than you think. It certainly took a lot of work to put this one on-line.
	Four 'different' 1976-1977 Dutch and Flemish brochures At first glance, these four brochures may look the same, but there are subtle and remarkable differences. They're for different cars! Note: German- and Italian-language versions of these brochures also exist.
	1977 Dutch leaflet While the Spitfire at times also had its own Dutch market brochure, in 1977 there was only a simple colour leaflet. Picture on one side, information on the other. Thanks go to Jasper van Zanten, who sent us scans of this leaflet. We have also seen a French version of this leaflet
	1977 German brochure This seems to be a uniquely German production. We have never seen it in another language. Thanks to Michael Walk, who sent us the scans before we found a copy ourselves.
	1980 Colour Brochure (UK) In the last year of Spitfire production, British Leyland splashed out on one of the nicest brochures in the series. Good, professional photography on a dreary day. This is the most abundantly available brochure today. Twelve pages and scans.
	Late Canadian sales bochure A late Canadian sales Brochure for the Canadian market. Only four pages, but still a nice brochure.
	Late US-market sales bochure WARNING - this is the most terrible Triumph Spitfire sales brochures ever produced. It is infantile, insulting the reader's intelligence and generally stupid. If you are easily disgusted, do not go here.
	Bonus picture of half-naked Spitfire Transparent view of late Spitfire MkIV, with 1500 front spoiler and bolt-on wire wheels. Showing all the oily bits - yummy! (178 KB)