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Application Strategies for the Connected Enterprise
1. APPLICATION STRATEGIES
FOR THE CONNECTED ENTERPRISE
Todd Bouman
VP, Product Marketing
Samsung Enterprise Business Division
#DigitalBusiness @SamsungBizUSA
@SamsungBizUSA #DigitalBusiness
2. Agenda
The New Era of Enterprise Mobility
Forging a Strategy
Tying the Ecosystem Together
Key Takeaways
@SamsungBizUSA #DigitalBusiness
3. The New Era of Enterprise Mobility
2014 85% 70% 57%
The year business
spending on mobile
devices will overtake
spending on fixed
devices
Companies that support
employees bringing their
own devices to work
Companies that planned
to provide smartphones
for some employees this
year, or already do
Companies that planned
to provide tablets for
some employees this
year, or already do
4. Application Strategies Must Change
Cloud-based
Software (SaaS)
Desktop Apps
Custom-Built Apps
Legacy Enterprise
Applications
Native Mobile Apps
Web Apps
@SamsungBizUSA #DigitalBusiness
5. Mobile Enterprise Apps Proliferate
Employees at almost
50% of companies
are using tablets
for business purposes
Appcelerator Survey, 2013
Number Apps Built or Planned in Next 6 Months
@SamsungBizUSA #DigitalBusiness
B2C B2B B2E
1 App
2-10 Apps
11-25 Apps
26+ Apps
38% 47% 53%
48% 41% 36%
8% 7% 7%
4% 4% 3%
6. CIO’s Role in Application Governance Must Change
@SamsungBizUSA #DigitalBusiness
Tolerate Invest
Portfolio
Eliminate Migrate
Business Value
Technical Quailty
Adapted from Gartner Application Strategy Governance, 2014
7. A Platform for Success
SDKs
APIs
Development
Tools
Enterprise-Ready
Devices
@SamsungBizUSA #DigitalBusiness
Solutions
Partner
Alignment
Samsung 360 Services for Business™
8. What Are Your Goals?
Reasons for Providing Mobile Apps to Employees
(Percent Very or Somewhat Important: North America)
More productive employees
@SamsungBizUSA #DigitalBusiness
69%
79%
69%
75%
60%
72%
56%
70%
69%
54%
49%
68%
67%
42%
More efficient business processes
To enhance customer engagement
More employee collaboration
Results in cost savings
To establish a competitive advantage
Provide new revenue streams
2013
2014
Source: Frost & Sullivan
9. Tapping into Enterprise Data
Top Planned Investment Priorities
Appcelerator Survey, 2013
@SamsungBizUSA #DigitalBusiness
Forrester, 2014
Mobile App Integration
Mobile Testing Platform 46%
Opening up Mobile Specific APIs
Mobile Application
Management
Mobile Middleware Platform
Enterprise App Store
36%
34%
29%
54% offer access
to internal databases
54% offer access to Sales Force
Automation (SFA)
49% deploy local fleet tracking and
management apps
52% provide access to Supply Chain
Management (SCM)
40%
10. Security Is Paramount
63% of enterprise
applications are not
assessed for security
vulnerabilities
@SamsungBizUSA #DigitalBusiness
11. Tying the Whole Ecosystem Together
Employees Partners Customers
12. “If the rate of change on the
outside exceeds the rate of
change on the inside, the end
is near.”
– Jack Welch
@SamsungBizUSA #DigitalBusiness
13. Don’t Get Left Behind
If you're not looking to actively transform your
business and technology and using the best
technology to ensure operational safety, the
competition will leave you in the dust.
@SamsungBizUSA #DigitalBusiness
14. Key Takeaways
► CIO’s Role Must Change
► Invest Strategically in Legacy Migration
► Don’t Compromise on Security
► Target Specific Workflow Opportunities
@SamsungBizUSA #DigitalBusiness
Editor's Notes
Welcome and introduction
We are in a new era of enterprise mobility. With well over one-third of employees working from home or the road, and with business itself becoming increasingly global, organizations must find new ways to improve business processes, speed decision-making, increase customer satisfaction, and drive revenues from all areas of the organization.
BYOD is something we must embrace. And everything must be viewed through the lens of Mobile First.
The applications and devices that employees are using to do their jobs are increasingly designed to support a remote and virtual workforce while enabling the kind of real-time communication and collaboration that separate success from failure. And yet those same respondents tell us that supporting new business needs is driving up costs—and they are looking for ways in which technology can help improve those outcomes.
http://www.citrix.com/content/dam/citrix/en_us/documents/products-solutions/citrix-mobility-report-a-look-ahead.pdf
How do fit together the jigsaw puzzle?
Legacy enterprise applications, built 5-15 to years ago on the 2nd platform, are the vault for enterprise data and processes. But invariably they do not enable access to the mobile worker. Migrating these to mobile or cloud is a long-term challenge.
Custom built apps, whether desktop or mobile, have proliferated in many organizations. Some are more effective and necessary than others. How connected are they to your enterprise?
Desktop apps serve a core function in productivity and may be integrated closely with other custom applications.
And then there are the new breed: Web apps, native mobile apps that employees are utilizing whether sanctioned or otherwise, and SaaS, which is increasing rapidly.
Appcelerator Survey, 2013
http://www.appcelerator.com.s3.amazonaws.com/pdf/enterprise-survey-q3-2013.pdf
This survey from appcelerator demonstrates just how rapid the proliferation of mobile application is. And we know that app development is occurring throughout the enterprise, with many LOB leaders trying their hand at renewing processes and systems. It’s an atmosphere of experimentation and obviously there will be as many failures as there are success stories. The key is having a clear strategy.
---------------
Frost & Sullivan survey of 300 North American decision-makers who were responsible for purchasing mobile software applications reveals that in 2013, 73% of respondents deployed at least one mobile worker app. In 2014, this figure has risen to 82% of respondents. The largest proportion of businesses (49%) have implemented between one and 10 apps. Those applications—ranging from salesforce automation to workforce management—turn a “nice-to-have” device into a productivity machine.
A Frost & Sullivan survey of more than 1,000 IT decision-makers in the US and Europe revealed that in almost half of all companies, employees are using tablets for business purposes—and that number is expected to increase by more than 10% in the next two years; 59% of the respondents also said tablets are “highly effective” for their business.
That growth owes a lot to advancements in touchscreen technologies, processing power, mobile operating systems, and software visualization tools, as well as support for business applications like customer relationship management (CRM), supply chain management (SCM), workforce management (WFM), contact center, point of sale, and more.
https://www.gartner.com/doc/2644916/agenda-overview-application-strategy-governance
So let’s take a look at Gartner’s model for application governance, which I think is a very helpful one.
First, we have to look at an application rationalization/modernization strategy in manageable steps that build on one another.
There also needs to be a clear analysis done of the existing app portfolio. Apps of little value should be eliminated. Those that truly impact performance should be migrated or new apps invested in.
Where does a device manufacturer fit into this discussion. Our view is that we must provide a platform for enterprises to build their application strategies upon.
Obviously, that starts with enterprise-ready devices, with the right form factors and features. It means addressing security a the hardware layer and providing solutions to address BYOD and protect your enterprise data.
But it also means providing the development tools that allow you to tap into the full functionality of devices. We invest a great deal in developer engagement and providing access to SDKs and APIs.
Lastly it means aligning with solution partners to lead the innovation.
So in forging a new application strategy, it’s important to first look at what your goals really are.
Businesses cite many reasons for implementing mobile worker applications on their employees’ tablets, with the
strongest being anticipated efficiency and productivity gains. However, Frost & Sullivan research shows that these
are followed closely by enhancing customer engagement, boosting employee collaboration, and cost-savings.
http://www.appcelerator.com.s3.amazonaws.com/pdf/enterprise-survey-q3-2013.pdf
Tapping into enterprise data is really the key to success. Looking at investment priorities for application organizations, it’s clear that this is the big focus right now. 40% are citing mobile specific APIs a top investment area.
Top areas for integration are internal databases, sales force automation systems, workforce management, and supply chain.
Forward-thinking organizations are looking at tablets as much more than just communications and collaboration devices. While tablets make it easy to check email and IM, participate in Web and video conferences, and share screens and content, they truly transform business when they are deployed within key business processes. The Frost & Sullivan survey of 300 North American decision-makers who were responsible for purchasing mobile software applications reveals that while 68% of respondents offer access to corporate email on mobile devices like tablets, the vast majority also embrace other mobile enterprise apps:
• 54% of respondents offer access to internal databases, with another 26% planning to do so in the next
three years;
• 54% offer access to SFA, with 20% planning to do so;
• 49% deploy local fleet tracking and management apps, with 21% planning to do so; and
• 52% provide access to SCM, with 21% planning to do so.
For instance, in the area of workforce management, 78%
of decision-makers cite improved field-service response times, and 76% tout the competitive advantage and
enhanced customer engagement.
http://www.veracode.com/idg-study-reveals-63-percent-web-mobile-and-legacy-applications-are-not-assessed-security
Security must never be compromised upon. We’ve all seen the extremely serious consequences of several recent security breaches where large amounts of customer data was accessed.
The concerning thing is that this could be just the tip of the iceberg. Even though enterprise applications are the primary target for cyber-attacks, an IDG study found that 63 percent of applications are not assessed for critical security vulnerabilities, including the most commonly exploited vulnerabilities such as SQL Injection and Cross-Site Scripting. The lack of formal application security programs combined with the growing number of enterprise applications being produced creates a security gap that increases enterprise risk.
Fast food—franchises
Financial services—banker, etc.
Education—tables/teachers
Trucking—driver
Oil&energy
Loading/unloading truck
Healthcare
Photo of people in different industries or industries type photo’s