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Royal Dutch Philips company officially released the new brand positioning today. The new brand positioning heritage of the company fine tradition that is ” bring people meaningful innovation”. As part of the new brand positioning , Philips’ new brand slogan “Innovation for You ” is also released simultaneously . The new slogan has always been rooted in the Philips idea that only the aspirations of innovation based on consumer insight into the needs is meaningful . Meanwhile, the company is shows the new design of the Philips shield logo on the building of its global headquarters in Amsterdam ‘s famous facade.

Philips Global CEO Frans van Houten said: “, when we launched the first lamp one hundred and twenty years ago, the innovation has already been  part of our DNA , we believe that the new brand positioning better reflect the company mission that is ‘ the meaningful innovations improve people’s lives ‘ as a technology company , our commitment is to bring innovation that is closely related to the people , and to promote the company’s future growth? and we are committed to through the innovation so that more people can enjoy to affordable health care services ; making that our energy efficient LED lighting solutions better improve people’s lives and the world is more sustainable developing; constantly introducing consumer products and services which are close to the local consumer demand, improving people’s lifestyles and improve health and quality of life , all of which are the value of our brand . “

With the release of the new brand positioning , the company created a digital publishing platform, by telling the story shows a series of Philips innovative products positively impacting on the lives of people. For example: magnetic resonance imaging of high intensity focused ultrasound therapy , the therapy do not damage to surrounding healthy tissue when treating the tumors; Another recent innovation is the Philips Hue smart home lighting system. The system has been installed in a London home and help their little daughter to develop a good sleep habits ; there is a dentist talking about the reasons why he recommended his patients to use Philips Sonicare oral technology products, because he was convinced that innovation help people more effectively clean teeth and improve oral health.

In addition to publishing a new brand slogan , Philips also released its shield of the new logo design . Philips shield logo has been used since the beginning of 1934 , which is a global one well-known brand visual identity . Initially, the shield logo embodies the Philips innovation in the field of radio communications . Radio communication technology make people closely linked together than ever before , and improving people’s lives. Today, the shield logo will continue to be a symbol of innovation and trust . Philips brand identity system needs more the brand imagery evoking the emotional resonance, and shield logo plays an important role in Philips’ new brand identity system . The new shield logo has retained some well-known elements, while adding some elements of the 21st century innovation , this design more in line with the needs for digital media and mobile communication channels.

The new brand positioning accordance with the revolution spirit of Philips “accelerated growth”? “Accelerated growth” revolution aimed at playing more flexible, more entrepreneurial technology company for Philips, constantly leading the three business fields of healthcare, lighting and consumer lifestyle. Philips made a major adjustment on their portfolios in the process of “accelerated growth”. Philips has been renamed Royal Philips earlier this year in order to better reflect this change,. External investigations showed that the value of Philips brand is $ 9.8 billion , which is a global leader in trusted brands.

In addition to the international brand?there are a large number of factory specializing in developing and manufacturing LED light including the LED flood lamp over the world?such as the lead lighting located in Shenzhen Guangdong China? which owns three factories in China . The earliest one producing LED  flood lamp and other commercial and home LED lighting products ; The second Mould factory enter in the line of mould application business , such as the housing of LED High Bay Lights or Ceiling Light; The third factory mainly in charge of designing hardware mould .As a high-tech and leading enterprise in the LED Lighting industry, lead lighting always emphasize powerful R&D and producing capacity,having a professional engineer team  in their R & D departments, all the engineers are experts in the line of LED flood lamp and other LED lighting and traditional illumination business which contain power-research, structure-design, optics-design and heat-dispersion.Thanks to the staff’s persistent effort, lead lighting has developed very fast and achieved many breakthroughs in both hardware  and software. Now she is able to provide you a variety of qualified commercial Led flood lamp and other high power LED lighting or products for your choices.

Adhering to the principle of “Quality first, Customer utmost, Honesty and Innovative Pursuit”, Lead lighting  will always try her best to satisfy various requirements from customers all over the world. To be your most reliable supplier of LED flood lamp and other LED  lighting is Shenzhen Lead Opto-Technology Co. Ltd’s best wish!Browsing http://www.lead-lighting.comfor more information about the various and competitive LED flood lamp and other commercial and home LED light.

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