Music Industry News: career

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This is a talk radio show featuring top music industry executives, artists, managers, booking agents and producers who talk about the music business and review music from upcoming and independent artists.

In episode number 18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, offer insight into the world of music licensing.

Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide.

Ali gives us an insider’s perspective on how music licensing works and what you can do to increase your chances of of getting your music licensed. Spolier alert: It’s not all just about television and film!

To listen to the interview just go to iTunes (Search “Music Marketing Manifesto) and subscribe.

The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

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Live Nation Entertainment announced Lisa Licht as Chief Marketing Officer

Live Nation Entertainment announced that Lisa Licht has been named Chief Marketing Officer (CMO) of the US Concerts division and will oversee a combined portfolio of concert and corporate marketing.

Under Licht, one centralized marketing team will drive digital marketing, creative, social media, email and promotional marketing as well as corporate marketing functions such as research and insights, strategic partnerships and corporate branding. Licht has overseen corporate marketing functions since she joined Live Nation last February as EVP of Marketing. She will now report directly to Bob Roux, Co-President, North America Concerts.

To date in 2016, Live Nation’s North America Concert division has attracted more than 48 million fans to its events, up from 44 million in 2015. In total, Live Nation will reach 70 million fans globally this year across its 26,000 events.

“As the world’s leading live entertainment company, innovating our marketing tactics can provide significant results for our artist partners,” said Licht. “We want to get more fans out to see more artists, which will ultimately grow the bottom line for both our clients and the company. Bringing these teams together to create a central marketing organization is just the thing to get that done, and I couldn’t be more excited to lead this team.”

“Live Nation is on track for yet another record year due to our strong ticket sales, and we will continue to innovate our marketing products and strategies and will invest in the best employees to continue to grow our ticket sales and leadership position within live entertainment,” said Roux. “Lisa has a long history of creating groundbreaking promotional programs, and together with her new team will craft an end-to-end music marketing platform that adapts to the changing demands of artists, fans, and most importantly, new technologies.”

Licht is an established marketing leader with over 25 years of branding and entertainment marketing experience. Prior to Live Nation, Licht was previously senior vice president of marketing and partnerships at Yahoo! where she oversaw global video, news, sports, and lifestyle events and marketing campaigns as well as Live Nation's live-streaming partnership. Before joining Yahoo, Licht held senior-level positions at both Hasbro and Twentieth Century Fox, setting the strategic direction for entertainment, licensing, and marketing initiatives. At both companies, she is credited with developing some of the largest promotional programs in their respective histories. Licht graduated from UC Santa Barbara and has an MBA from the American Graduate School of International Management.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.
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Warner Music Group second Annual Global A&R Conference in London

Warner/Chappell Music (WCM), the music publishing arm of Warner Music Group, has held its second Annual Global A&R Conference in London, with more than 40 creative executives from around the world gathering for three days to talk strategy, listen to new music, and share ideas.

The conference also featured panels and conversations with songwriter managers and senior executives from digital music services such as Apple Music and Spotify, as well as performances from WCM songwriters Dyo, Amy MacDonald, and The Beach. The conference ended with a trip to see Skepta, a WCM songwriter and pioneer of the UK grime scene, perform a historic gig at London’s Alexandra Palace.

“Our Global A&R Conference is a crucial and focused three-day conversation on how we can best take our songwriters and our team to new heights,” said Jon Platt, Chairman & CEO Warner/Chappell Music. “Being true to our philosophy of always putting our songwriters and their songs first means that we have to continually evolve our services. There is no substitute for meeting face-to-face, and by bringing together all of our creative executives from across the globe in one room, we can sharpen our strategy and dig deep into the music. Once again, the event was a tremendous success, and we’re looking forward to an amazing 2017."

“A&R is at the heart of our business, and being able to share our experiences in how we discover new talent and provide exceptional service to the best songwriters in the world has been an incredibly enlightening experience,” added Mike Smith, Managing Director, Warner/Chappell Music UK. “It’s also been a great pleasure to host my new colleagues from all around the globe in London, a special place that is near and dear to my heart, bursting with a unique musical energy.”

Alvaro de Torres, Managing Director, Warner/Chappell Music Spain, added: "In this day and age, great music knows no boundaries — it can be written anywhere and find an audience everywhere — which is what makes our Global A&R Conference so invaluable. These gatherings enable effortless cross-pollination across our many territories, and set the stage for what’s bound to be another monumental year for Warner/Chappell songwriters.”

The music publisher also threw a party for its songwriters and business partners at Shoreditch House, with DJ sets by Kideko, Tieks and Diztortion. The conference was preceded by a two-day gathering of WCM’s senior sync executives from across the globe to plot strategy, discuss industry developments, and plan for the year ahead.

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