I'm Michael Suodenjoki - a software engineer living in Kgs. Lyngby, north of Copenhagen, Denmark. This is my personal site containing my blog, photos, articles and main interests.
I'm Michael Suodenjoki - a software engineer living in Kgs. Lyngby, north of Copenhagen, Denmark. This is my personal site containing my blog, photos, articles and main interests.
Updated 2011.01.23 15:37 +0100 |
Resistance is futile.
A paragraph in Jeff Atwood's Coding Horror blog entry sparkled a memory. The quoted paragraphs are (my changes in italic):
But you don't have to found a new (web) company to benefit from the power of public information. Even brick and mortar companies are finally realizing that the age-old principle of "secret by default" may not be the best policy today (quoted from Wired magazine) :
Companies used to assume that details about their internal workings were valuable precisely because they were secret. If you were cagey about your plans, you had the upper hand; if you kept your next big idea to yourself, people couldn't steal it. Now, billion- dollar ideas come to CEOs who give them away; corporations that publicize their failings grow stronger. Power comes not from your Rolodex but from how many bloggers link to you - and everyone trembles before search engine rankings.
...
It's my firm belief that the inclusionists are winning. We live in a world of infinitely searchable micro-content, and every contribution, however small, enriches all of us. But more selfishly, if you're interested in deriving maximum benefit from your work, there's no substitute for making it public and findable. Obscurity sucks. But obscurity by choice is irrational. When in doubt, make it public.
It reminded me about an especially good chapter (8) from Jeremy Rifkin's book The European Dream titled "Network commerce in a globalized economy". I've tried to search for a link to the text but to no avail. You'll probably need to buy the book - and it's worth reading anyway.