ZEOTAP CDP SOLUTIONS
The CDP for Customer Analytics and Predictive Insights
Transform raw customer data into actionable insights with predictive customer analytics to create targeted messaging and optimise campaign performance.
International brands that have used Zeotap to improve their customer experience using CDP analytics
How Zeotap CDP will improve your customer lifecycle with in-depth customer analytics
Better Targeting
Zeotap CDP allows individual-level customer targeting through advanced identity stitching capabilities, linking data to individual users.
Increase in Conversion Rate (CR)
Increase conversion rate (CR) with better targeting by excluding irrelevant customer profiles in acquisition campaigns.
Media Spend Optimisation
Reduce and optimise media spend by creating highly targeted marketing campaigns that resonate on a personal level.
How can predictive customer analytics impact your business growth?
Predictive analytics can help you gain a deep understanding of your customers, resulting in more effective and highly targeted marketing campaigns.
- Understand your customers
Customer analytics and predictive insights give visibility into diverse data sources. Transforming them into actionable insights through customer profiling helps marketers better understand customer needs, preferences, and behaviours, improving targeting. - Create targeted marketing campaigns
Deep predictive customer insights allow marketing teams to identify and deliver more relevant and tailored omnichannel buying experiences across channels based on their profile and interaction history, which improves engagement.
- Achieve higher conversions
Features like predictive audiences and journey orchestration enable customer targeting and empower marketers to create more personalised and effective campaigns. This drives engagement, conversions, and customer lifetime value.
USE CASE 1
Customer profiling
Deliver personalised experiences at scale across channels. Zeotap CDP enables customer profiling by consolidating IDs and attributes, like purchase history or behavioural data from various sources, into centralised customer profiles. Marketers can use these unified, real-time CDP insights into each customer for tailored content recommendations. It allows tracking customer behaviour and dynamically selecting the most optimal content for each user, leading to more effective marketing strategies and higher conversion rates.
USE CASE 2
Identify channel preferences
Understand each customer’s preferred channel. With Zeotap CDP, marketers can analyse a customer’s interaction history for an omnichannel approach. Zeotap CDP allows customer segmentation by channel engagement history, such as insight into which audience interacts more via email than social media. It enables customer targeting with tailored messaging by channel, leading to improved campaign performance, higher engagement and response rates, and a seamless and unified brand experience, regardless of the channel they use.
USE CASE 3
Retain high-value customers
Target your most valuable customers. Zeotap CDP helps marketers identify these customers. Data attributes like purchase history are analysed to segment qualifying profiles, enabling a targeted list of customers who meet the defined high-value criteria. Custom programs, including special offers, rewards, recognition and referrals, can then be created and tailored for these selected customers to encourage continued loyalty. The result is increased customer retention and advocacy from customers who provide maximum lifetime business.
Why Zeotap is the perfect partner for you
IMMEDIATE VALUE
We are specialised in prioritising simple use cases that drive commercial outcomes in just 8 weeks.
EASY DEPLOYMENT
Thanks to one-click deployment and simple configuration, Zeotap CDP has a lower latency and a faster time to value.
Ease of Use
Zeotap CDP offers an intuitive interface designed for practical marketers that can be used without technical skills.
Data Extension & Cookieless ID
Zeotap uses patented identity stitching strategies and ID extensions for a higher match rate in digital marketing.
Top-tier privacy
Engineered in Germany, our product complies with strict EU regulations to guarantee the highest privacy standards.
TRUSTED PARTNER
We are your trusted partner, not just a software vendor. Our comprehensive customer support package ensures your success.
How DOUGLAS maximised its data potential with Zeotap CDP
Douglas urgently needed a vendor that could ensure top-tier data safety and privacy, offer user-friendly solutions with swift integrations, and provide a collaborative and trust-based partnership.
Main goals
- Achieve a comprehensive 360-brand activation
- Internationalise and explore new secure channels
- Establish a robust data and adtech architecture
- Transition from DMP to CDP for improved targeting
in a future without 3P cookies
Industry recognitions
