Create The 
Future

Trend - Bubble tea restaurants are launching new seasonal flavors inspired by traditional pumpkin spice lattes. This blending of a traditional fall dessert flavor with the bubble tea format is designed to offer more variety to fans of both respective products.

Insight - Younger consumers ranging from younger Millennials to Gen Alpha, are more drawn to loaded dessert-style beverages, such as bubble tea, than those of previous generations. These consumers treat bubble tea as a social experience. As these drinks continue to become ritualized in consumers' lives, demand for new flavors and experiences goes up in turn. In order to cater to the ever-growing demand for flavor diversity, bubble tea restaurants are looking to popular seasonal flavors for inspiration.