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Photography Business Secrets - Free PDF Chapter - Branding
SEPTEMBER 05, 2013
Here is a free chapter from Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More — Chapter 6 - Branding. From the intro:
Branding can be a frustrating and confusing concept. There is a lot to consider when developing a brand, and it goes far beyond the logo. It is important to brand yourself correctly and consistently. Your brand is the value you create, the thing that differentiates you from other photographers, your eye and vision, and the way you interact with clients. Your brand is how clients see your business, and it permeates through all parts of your business.
Every touch point in your business is a part of your brand—from your email signature, website, and product packaging, to the way you dress, how you answer the phone, your reputation, and your visual style.
Read the full Chapter 6 here. Excerpted with permission from the publisher, Wiley, from Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More by Lara White. Copyright © 2013.
There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.
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Exclusive 15% Discount On Topaz Plugins, Bundles And Upgrades
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onOne Software For Digital Photographers
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Site Grinder Web Design Tool
There often seems to be a strict division of labor within the world of web design and development. Creative professionals tend to stick to the Photoshop domain, while those well-versed in scripting are left to the task of implementing their work. Indeed, the two realms are quite different from each other, to which any of us even vaguely familiar with either can easily attest.
Essentially, Photoshop is a no-holds-barred design studio, offering the artist a seemingly endless array of creative options. On the other hand, HTML, CSS, Java and the like follow strict rules of engagement, requiring the developer to take any number of esoteric concerns into consideration in order to ensure that designs are properly displayed on the web.
Turn Photoshop Into A Complete Web Design Tool
SiteGrinder seeks to bridge this gap between design and development. Basically, SiteGrinder turns Photoshop into an easy-to-use and fully functional web design tool. With SiteGrinder, designers will now have the freedom to totally let their creativity loose and then, without skipping a beat, transfer their designs to the web. Bringing esthetic concerns together with more practical considerations, SiteGrinder is an amazingly powerful tool that would make a fantastic addition to any web designer's bag of tricks. Mac OS X and Windows versions of the SiteGrinder unlockable demo are available now via download.
lynda.com Online Training Library - View Free Video Clips
Subscriptions to the lynda.com Online Training Library provide anytime access to tens of thousands of video tutorials covering Photoshop, Illustrator, Dreamweaver, web design, digital imaging, 3D, digital video, animation, and many other topics. View free video clips.
For less than a dollar a day, members have the opportunity to stay current and keep skills sharp, learn innovative and productive techniques, and gain confidence and marketability - all at their own pace. Premium subscriptions include instructors’ exercise files so that members can follow along with the exact examples onscreen. Customers learn at their own pace and may stop, rewind, and replay segments as often as necessary. View some free video clips (high resolution).
