It's the middle of the work week, and many of us are probably feeling a little sleep-deprived. Cue Bobbi Brown's new Instant Full Cover Concealer (S$52), which they describe as "8 hours of sleep in a swipe".
For night owls like me who can never bear to go to bed early, this sounds like a god-send.
When I saw the tubes my first thought was - this is Bobbi Brown's answer to the NARS Radiant Creamy Concealer. But the textures are pretty different. Radiant Creamy Concealer is a bit more mousse-y and has a demi-matte finish. Instant Full Cover Concealer has a certain tackiness to it (not in a bad way) which reminds me more of It Cosmetics Bye Bye Undereye Concealer or Tarte's Maracuja Creaseless Concealer. It has a lot of coverage but sort of melts into the skin, leaving a film of pigment on the surface as you blend; not much texture on the surface.
Wayne Goss mentioned recently on Youtube that this requires no setting powder, and I think this texture is the reason why. In my limited experience (I've worn it off and on about 4 times in the past week) this will still crease a little and settle into expression lines still, but that's quite minimal.
The coverage goes on full but sheers out as you blend. I personally prefer using my fingers as the heat allows the product to better meld into skin. The thicker texture also means you may need a bit more time to pat it in with a brush or sponge, although you obviously still can. Try Bobbi Brown's Full Coverage Touch Up Brush.
