On social media and not feeling social

There's this strange thing that is happening to me. I don't want to talk online anymore. I don't want to tweet, I don't want to blog, I just... I don't know. I have to force myself most of the time to speak up and say something.

I've been trying to figure out why and maybe it's because I'm having a bit of a difficult time in my career right now and when things aren't going well, it can feel a little bit like - what's the point? Except I think it's even more than that. I'm having to work hard to protect what little confidence I have left as a writer and so even just sitting down to write stories at the moment is tough. It's like I have to save all of my bravery for that and then there isn't any left for the other types of writing.

But here's why I'm blogging today. It is easy to disappear. Like, really really easy. To tell myself I don't matter, that no one would care if I just stopped showing up on the web one day and then, suddenly, I do it. I stop. And before I know it, I've quit writing all together and out of desperation I put in an application to work at Taco Bell. Which, if you work at Taco Bell, thank you for feeding burritos to the world and please don't take that as meaning that I think there's anything wrong with working at Taco Bell. I am just not sure that is what I want for me, personally, at this stage in my life, you know?

I think it's easy to "be social" when your career is going well. When your book hits the NY Times or you win a big award, and everyone wants to congratulate you, there is nothing easier than being on-line and taking that all in. And please know, that is not meant to be a criticism at all. If you hit the NY times, YAY FOR YOU, I'M TOTALLY SERIOUS, because that is some super exciting stuff that may never come around again.

But when everything is a struggle? When all you want to do is sit on the couch and watch Netflix and eat ice cream but you make yourself go to the computer because that is what a writer does for crying out loud? It's difficult to find anything left after that to put out into the world. Especially when you're feeling vulnerable and no replies to whatever you put out there can feel like another kind of rejection.

I also think there has been a shift in social media over the years. Now, more than ever, it seems like people admire the loud, the bold, the indignant, the outrageous, the hilarious. And when you are generally not any of those things, it's hard to feel like your voice has any value. It's like a mouse trying to get noticed in a pit of roaring lions. It's easiest to just hide in a hole and watch the roaring from a distance. That's kind of what I've been doing lately.

There is no lesson learned at the end of this blog post. No revelation that has come to me as a result of writing this. All I know is I felt like perhaps I should explain why posts have become less frequent. If you are feeling like a mouse in a pit of lions lately, please know - I see you. I hear you. You are not alone. We must remember there is a place for us in this world too, even if it doesn't always feel that way. And now I'm signing off to open the manuscript. To do the work I feel called to do, even if it feels much, much harder today than it did ten years ago. What?  You thought it got easier? Ha. Nope. Not even close.

Thinking about what sells a book

Six+ years ago, in January, 2008, my first novel came out.

There was no twitter.

Facebook may have been around, I'm not sure, but most people I knew weren't on it yet.

MySpace was going strong, and I did have a page there and tried to connect with people. I know Lisa McMann was incredibly successful in connecting with teens there and getting them excited about her WAKE trilogy when it came out.

Book blogging was really starting to be a thing. I did connect with some book bloggers, but I'm 99% sure my first YA novel didn't have an official "tour" or anything.

Blogging was popular at the time. I had a blog over at livejournal (which still exists because so many comments from my friend Lisa, who passed away three years ago, are there, and I love them. I can't delete them. I just can't. It's like a part of her still exists there. Though I should probably delete it because holy crap, talk about over-sharing.) ANYWAY, a bunch of us who were writers followed each other and had a lot of fun within our tight-knit community. Most of us started our blogs before we were published. So our posts were about personal things or about our writing struggles or about the bumpy road to publication. I loved it. There was no promotion. Just bad news or good news and all the stuff in between. Until things changed. Until everyone started getting book deals.

Here are some things I remember regarding the YA market leading up to my first YA novel coming out.

* I clearly remember the buzz around TWILIGHT before and after it hit the shelves in 2005.

* I remember the buzz around Melissa Marr's WICKED LOVELY series, which sold in 2006, I believe (it came out in 2008).

* I remember reading LOOKING FOR ALASKA while on vacation at Sunriver in 2005. I loved it and I was so excited when it won the Printz in January, 2006. It didn't have a lot of buzz. I only knew about it because his editor was Julie Strauss-Gabel, and she was an editor I admired and kind of kept my eye on.

* I remember it was around the release of the second book of TWILIGHT that bookstores started making a space just for YA novels and moved them out of the children's section. Wow.

* I remember not having a clue as to what to do to promote my book (this is still mostly true, by the way). I joined the class of 2K8. I got a web site going. I kept blogging. And that was about it.

When I HEART YOU, YOU HAUNT ME came out, I remember checking Amazon at one point and I was *shocked* the Amazon ranking was below 10,000. I could not believe it. Even though we don't really know what the numbers actually mean in terms of how many copies sold, I think most people know what's good, great, fantastic, bestseller territory, etc. Anything below 10,000 is good, especially for a debut author.

I'm not sure any of my other books, except for maybe one of my middle-grade novels, dropped down that low.

My editor came back from vacation toward the end of January, and when we talked on the phone, he said, "All I've heard since I've been back is how well I HEART YOU is selling."

I did very little promotion of the book. I didn't have any big name blurb. It got a couple of okay reviews, but nothing spectacular. But here are a couple of things that I believe helped it to sell:

1) The title and the concept combined with the amazing cover. You never know for sure what's going

image credit: morguefile.com

to work and it all just worked.

2) It was the kind of book people read and talked about. What is that kind of book, exactly? No one really knows. If we did, we'd all be writing it. I've said it before and I'll say it again - word of mouth is the BEST kind of marketing there is. If you love an author, talking about his/her books is the number one thing you can do to support that author. And for all of the people who have talked about my books over the years - thank you!!

Okay, one more thing helped it to sell.
3) Luck. Right place, right time, simple as that. I think sometimes we underestimate this element.

So, what other things help to sell books? Support from the publisher and bookstores, of course. Lead titles are at a huge advantage because of the push they get from the publisher. Nothing can beat that, really.

I've been thinking about all of this in regards to twitter and how it really varies as to how much authors tweet about their books. Some tweet very little. Others tweet all the time.

A year or two ago I asked on twitter if people got excited about a book release when an author was excited about a book release. A lot of people said yes. It made them excited when the author was excited. There were a few of us who kind of went - uh oh. Because for many of us, a book release is mostly anxiety producing, and it's hard to be excited when we sort of just want to crawl inside a hole. I've decided when there is something to be excited about, I need to not hold back. Be excited and let others see that, because people DO like to see genuine happiness/excitement.

But can there be too much, is the question I've been pondering? I tend to think yes.

Personally, I think the 80/20 rule is a good one to follow. That is - only about 20% of tweets or posts on facebook or instagram or wherever should be book/promotion-related. More than that, and you run the risk of being annoying. You also may look desperate. Those two things do not sell books.

The biggest change from the year 2008 to the year 2014 is not where people talk about books or how we connect with each other or any of that. No, the biggest change is how many more YA novels simply exist now. A LOT!!! It is much harder to get noticed in today's market. Of course, we also have a gazillion more books to choose from to read, which is pretty sweet, right?

Writing and social networking - finding the balance

After I put up my post about one author's view RE: twitter, which you can find HERE, an unpublished writer asked if I could talk about how to balance the on-line stuff with the writing and other real-life stuff.

I think each person has to find his/her own way, to be honest. What's going to work for one person may not work for someone else. But since someone asked ME, I'll share my thoughts.

I get up early, about 45 minutes before my kids get up. I spend that time reading and replying to e-mails, reading blogs, posting a blog if I have something to say, and a little bit of twitter. This continues on and off once I get the kids up in between lunch making, breakfast, etc. etc.

The takeaway here I think - designated on-line time. Yours might be in the evening or during your lunch hour. It doesn't matter when it is, but give yourself 30 minutes to an hour of social networking time and know that outside of that time, if you're at the computer, you should be writing!!! The exception to this? If you ONLY HAVE 30-60 minutes a day, don't tweet it away! WRITE!!!!

Once you figure out when your designated on-line time is going to be, how you want to spend that time is up to you. Keep in mind that if you use twitter efficiently, you can actually use it to help you figure out what blogs you want to read that day. I have lists in twitter - one for publishing news, one for agents/editors, and one for "cool author peeps" (that one is private so no one knows who is on the list except me). By making lists, I can be efficient with my reading.

For the most part, I don't do facebook during that on-line time in the morning. To me, facebook is more about fun than business. I only do facebook in the evening, if I have a little free time. I can't tell you how many people have told me they KNOW facebook affects their productivity at their jobs. One real estate agent told me she was banning herself from facebook from 8-5, so she could get back to doing what she needs to do - getting out there and drumming up business.

Once the kids are out the door at 8:40, my on-line time is done. It's time to exercise and get myself ready for the day. By 10:00, I should be in my office, ready to work. Some days work means writing, other days it means promotional stuff, but it doesn't mean cruising around the internet! I do check e-mail and twitter throughout the day, however. I like to use twitter as a little reward. One hour of writing gets me a few minutes of twitter time.

What we have to remember about twitter is that it's designed so that we can do a few replies, post something interesting, and LEAVE without missing anything directed at us. By clicking on your name with the @ in front of it on the right-hand bar the next time you pop in, you can see any replies you received and respond then if you want to.

For pre-published writers, I really think the best use of your social networking time is learning as much as you can about the industry. Look at your blog roll - which ones are helping you and which ones are you reading just for fun? Be honest! I'm not saying you can't have fun, but maybe you spend one hour a week reading the fun blogs, versus one hour a day. Just think if you spent that one hour a day writing instead!

I think an important question to ask yourself WEEKLY - am I spending more time on-line than writing? If the answer is yes, something needs to change. Maybe you need to get your writing time in first, before anything else.

For me, I remind myself daily that, while social networking IS a part of my job as an author, it doesn't pay the bills. It doesn't give kids or teens new books to read. It doesn't bring me the feeling of having accomplished something.

What does?

Writing, of course!!! And so that's how I want to spend the majority of my available time. It's a choice. Every day, it's a choice. So we must choose wisely, yes?