Today, we are thrilled to announce the completion of our 2024-25 Upfront, marking record commitments across our portfolio with notable strength in sports and streaming! Our unrivaled position as the leader in storytelling, data and technology – and driving audiences at scale – has defined this year’s strategic negotiations. Clients looking to drive the strongest outcomes and broadest reach have chosen Disney’s diverse portfolio of brands and platforms. From captivating sports coverage to unparalleled streaming experiences, we’re committed to delivering excellence and innovation all year round. https://lnkd.in/gDdt5gfs
Disney Advertising
Advertising Services
New York, NY 40,225 followers
We are the entry point into advertising and content solutions across The Walt Disney Company. Official Page of TWDC ©
About us
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. We invite you into our world to Imagine Everything that’s possible with The Walt Disney Company.
- Website
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http://www.disneyadvertising.com
External link for Disney Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Founded
- 2017
- Specialties
- Advertising, Marketing, Social Media, Video, Analytics, Content Creation, Influencer Integration, Integrations, and Vertical Insights
Updates
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🏈 3 weeks until college football kicks off! 🏈 The 2023-24 season was a game-changer for Disney, dominating both traditional and digital viewership. 📺 💻 With a 7% increase in average daily unique users, a 21% spike in weekly minutes, a 14% rise in page views, and a 7% boost in visits across social platforms, Disney proved to be the ultimate destination for college football fans. Get ready for another thrilling season—let's go!
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🚨 Countdown Alert! 🚨 We're officially ONE MONTH away from the 2024-25 college football season! 🏈 Last year was one for the record books with the 2023 season being the most-consumed across all networks. Disney platforms crushed it with multi-year viewership highs and the most-watched season EVER for ESPN+! 📈 🔥 Gear up for game day on the gridiron with Disney—it's going to be an epic season! 🏆
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🤝 Disney Advertising’s 2024 ACC Partner Forum was another tremendous success that included highly productive conversations, special talent appearances, looks ahead to 2024 (and beyond) and a Student-Athlete panel in which candid insights were shared about balancing the many roles and responsibilities today’s collegiate athlete takes on. We thank our ACC partners and clients who all teamed up to make this week special and can’t wait for another amazing year of collegiate sports!
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As the presenting sponsor for this year’s MMA CMO & CEO Summit, we were excited to kick off the week with a mainstage conversation between Disney’s Rita Ferro and Joe Earley on the industry's streaming evolution. Marketers today are looking more closely at the impact and results of their investments. Disney’s streaming strategy and playbook best serves our partners and clients across this dynamic marketplace through our innovative technology, quality storytelling and the power of our cross-platform portfolio. Disney demonstrated that content is king and we see it and hear it across our entire portfolio
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At the ANA Digital and Social Conference this week in LA, Tulani André and Keith Ladzinski, brought to life how National Geographic is a powerhouse in social storytelling for fans and brands. Tulani', VP of Social Media, spoke to how Nat Geo's storytelling stretches across our extensive genres reaching all generations of fans as the #1 brand on Instagram, and how we partner with brands with authenticity. Keith, a Nat Geo photographer and Emmy-Nominated director, visually showcased his amazing breadth and depth of work, how he connects with audiences, and shared some of his scariest moments in the field (ever tried to photograph a Crocodile face to face anyone!?)
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This week, Wendell Scott, Google's Molly Beck, and WNBA Star Sylvia Fowles took the stage at the 2024 Sports Entertainment and Innovation Conference in Las Vegas! The three explored the growing impact of brand integrations in women's sports, highlighting the power of strategic partnerships and both Disney and Google's influence over the years. Disney has been at the forefront of amplifying the women's game for decades and the momentum will only continue to grow. It's not just a moment—it's a movement!
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The Walt Disney Company has proudly announced 183 record-breaking nominations for the 76th Primetime Emmy® Awards! From ABC to Disney+, our content brands and studios have set new standards for excellence. Highlights: ✨ 181 nominations on our streaming platforms: 152 on Hulu and 32 on Disney+. ✨ The three most-nominated series of the year: Shōgun, The Bear, and Only Murders in the Building. Our diverse and award-winning content portfolio offers unparalleled opportunities for advertisers to connect with fans. Congratulations to all our incredible teams! https://lnkd.in/gm7vAWpQ
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✈Get ready for takeoff, SEC fans! We’re thrilled to announce that Southwest Airlines is now the Official Airline of the SEC through a new, multi-year sponsorship agreement with the Southeastern Conference and SEC Network. Launched on July 1, this partnership highlights the amazing athletic contributions across SEC football, men's and women's basketball, baseball, softball, gymnastics, and women's soccer. 🏈 🏀 ⚾ 🤸♂️ ⚽ ️ ️Southwest Airlines is bringing SEC fans everywhere closer to the action! 🏆 https://lnkd.in/guJsXyKS
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🎬 Lights! Camera! Action! On July 10, the 8-part series "In The Arena: Serena Williams," presented by Morgan Stanley, premieres on ESPN+. Dive into the most complete and intimate account of Serena Williams’ legendary career, featuring her firsthand perspectives and insights from key figures in her life. For decades, Disney has been at the forefront of amplifying female athletes and their voices in sports. Alongside our sponsors, we're committed to elevating women's sports – it's a movement, not a moment. Read more about Disney’s commitment to women’s sports and our brand collaborations in Variety: https://lnkd.in/gkiVRmCb
Disney Boosts Focus on Women’s Sports With Serena Williams Documentary on ESPN+
https://variety.com