Left Hook’s Post

HubSpot's new App Cards =  “single pane of glass” bitten by a radioactive spider. (Announced this week at #inbound2024) App Cards allow your SaaS to embed its features into your customer’s HubSpot UI for contextual tastiness. (HubSpot's new TL;DR video: https://lnkd.in/ef9ATqPD) Left Hook is primed to build App Card-enabled apps fast and affordably. How?  Our integration framework (Frigg) is fired up and ready to go. We’re so excited about App Cards, we’re offering three HubSpot partners (current or future) a good deal on a new or improved app. Commit by September 30th, and we’ll build (or re-build) your HubSpot app by October 31st for a shockingly good price. If you've been waiting to invest in a new/improved HubSpot app, now’s the time to hit the appcelerator. Learn more: https://lnkd.in/eWAaWQPU cc: Scott Brinker, Kelly Sarabyn, and the amazing ecosystem team at HubSpot who made this all possible!

Recently an insider told me an absurd fact about RingCentral: “LTV for customers using an integration is 4X higher.” I wanted to know if this could be true, and why. I found 113 million reasons. In Q2 alone, RingCentral drove $113 million in new revenue connected to a single integration partner: Microsoft Teams. CEO Vlad Shmunis told Wall Street analysts last month that “more than half of our large deals this quarter [are] customers that are utilizing our solutions integrated with and alongside Microsoft Teams.” [RC’s “large deals” >$100k ARR, and comprise 40% of overall revenue… $567 million booked in Q2. Mathing... $113m] Mind you that RC competes directly with Skype for Business. Yet Microsoft and RingCentral are tightly partnered- both via API and shared enterprise buyers. Responding to an analyst who questioned their intense coop-etition, Shmunis summed it up: “We're absolutely saying that there is room to coexist with Microsoft, and not just with Microsoft Teams, but with Microsoft's other products… Microsoft will get some, and we will get some, and other people will get some, and everyone will grow.” When Shmunis returned as CEO last December, he emphasized RingCentral’s core values of “trust, innovation, and partnerships,” or “TIP.” Here’s a tip- RC’s 5 million customers love their +300 integrations. Maybe we should talk about building a RingCentral integration, or a Teams app, for your SaaS next? #elg #partnerships

The smartest minds at the top companies in SaaS are going to be in Austin May 15-16 for the Ecosystem-Led Growth Conference. At ELG Con, you will:   🧠 Hear how companies like Stripe, Cloudera, Drata, Gong, and Typeform use ELG to surpass their revenue targets. 🏎️ Challenge your inner Verstappen with go-karting and lounging at Circuit of the Americas, Austin’s F1 track 😃 Meet 200 GTM leaders: 85% are director level and above at some of the logos you see below Grab your tix: https://lnkd.in/ggXYpnpb