Learn how bareMinerals used our platform to execute a digital out-of-home (DOOH) and retargeting campaign to lift in-store visits by 5.4%. In addition, it earned over 22 million impressions at a cost 39% below its benchmark.
The Trade Desk
Technology, Information and Internet
Ventura, CA 200,433 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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The Trade Desk reposted this
The international summer games magic is back as NBCUniversal is getting record viewership and advertising revenue for the 2024 Paris games. This year's games are showcasing the power of Peacock and streaming overall. We break down how all the ways to watch are extending how generations connect with the historic event, including Gen Z, on The Current Report: https://bit.ly/4dwPsSg #streaming #connectedTV #advertising
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With Kokai, it’s never been easier to use better measurement strategies that keep pace with today’s changing media landscape. Learn how to use our new Programmatic Table to help connect your omnichannel campaigns to actual business outcomes — like brand lift, relevant reach, and online and in-store sales.
Take campaign measurement up a notch in 3 steps | The Trade Desk
thetradedesk.com
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With over 30 global locations, we are dedicated to making digital advertising better on an international scale. We invite motivated, hard-working individuals to join us as we fight for the open internet. Join our global team to make an impact, grow in your field, and shape the future of advertising: https://bit.ly/3Pgy1vi #WeAreTheTradeDesk
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We're excited to share Roku is integrating with Unified ID 2.0 (UID2) across its 83.6 million households to help advertisers deliver more personalized ad experiences at scale on premium streaming inventory: https://bit.ly/3WMSLiy
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Inside this edition of The Current: - As Google scraps its plan to deprecate cookies, brands and publishers indicate they’re still forging ahead with alternatives. - This year’s Paris games are expected to score record ad revenue, more than double from the 2021 Tokyo games, as new programmatic offerings provide first-time international games advertisers more accessibility. - In a recent op-ed, choreograph’s Brian DeCicco explores why marketers are rethinking their data strategies. - DSPolitical’s president and CTO discusses a chaotic election cycle, the surge in connected TV (CTV) political ad spend and engaging with “persuadable” voters.
Cookies or not, ‘nothing changes’
The Trade Desk on LinkedIn
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According to our Founder and CEO, Jeff Green, advertisers want a competitive market with price discovery because they want to own their future. We're at an important moment of reckoning for our industry, where advertisers want to: be in control of their data, know precisely where their dollars are going, see how they should optimize, and understand how their ads are performing. All of that is happening on our platform.
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The digital marketing landscape has long relied on third-party cookies for targeted advertising and comprehensive user tracking. Yet, as privacy concerns escalate and technologies advance, a shift towards secure, privacy-focused alternatives is underway.
How to future-proof your identity approach | The Trade Desk
thetradedesk.com
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The Trade Desk reposted this
Nearly a week after Google sent shockwaves by halting its plan to deprecate third-party cookies in the Chrome web browser, IAB Tech Lab CEO Anthony Katsur thinks cookies will still go away eventually. Hear why on this episode of The Current Report: https://bit.ly/4fluEyP #thirdpartycookies #adtech #advertising
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With access to 150 million Connected TV households in the U.S. — we can put your brand at the heart of the action when fans lean in. Advertise on every major sporting league, network, and streaming platform: https://bit.ly/4c3XqkF
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