Tapcart

How is Fabletics using its physical retail stores to build a powerful feedback loop that drives business growth? Melanie Cummings, VP of Product & UX, uses a program called TRX or "The Retail Experience" where members of the Fabletics team go to stores to sell product, meet customers, and educate shoppers about their program. This helps to quickly legitimize customers in a way that's difficult to do without having physical stores. Secondly, it serves as an opportunity to get invaluable feedback from customers, both good and bad, that can be shared immediately with the corporate team. Whether it's around product-market fit, messaging, branding, or the overall shopping experience, the Fabletics team can use that feedback to inform future business decisions. Hear more from Melanie on how Fabletics is merging the physical and digital experiences to create deeper and more valuable customer relationships. (link in comments)

Guess what? The new Tapcart BFCM report just dropped, and we’re so excited to be included! 🎉 Teaming up with amazing industry partners and pals, we’re pumped to have been featured 3 times! Don’t miss out – grab it here: https://lnkd.in/ekNNTzcc

Premium skin health brand Beekman 1802, was in search of a tool that would help elevate their customer experience, engage their loyal customer cohort more effectively, and drive efficient revenue. After much consideration, they decided to launch a mobile app with Tapcart. “Recognizing the speed with which we could go with Tapcart versus doing something custom opened up a lot of opportunities," said David Baker, Chief Digital Officer. Their goals with the app were to: - Build deeper customer relationships through a more intentional and curated shopping experience - Leverage push notifications to convert high-intent customers efficiently while also strengthening the customer-brand relationship - Capitalize on the continued migration of desktop to mobile shoppers Safe to say that their bet paid off. David was kind enough to share their mobile app metrics with us: - 29% higher GMV in-app vs website - 31% higher CVR on the app vs website - 90.6% in-app user retention rate - Achieved a 37x ROI “Tapcart’s been a fantastic partner and continues to help drive success and build innovation within the platform.” Learn more about how Beekman 1802 is using its mobile app to elevate the customer experience, build stronger relationships, and generate efficient revenue with their loyal customer cohort. (link in comments)

Optimizing your customer journey comes down to two main pillars: 1️⃣ Communication: How are you communicating the relevant information to your buyers to move them swiftly and smoothly through the customer journey? Think about how you communicate discounts & promotions, shipping & return policies, FAQs, sizing guides, and product reviews throughout different points of the journey. 2️⃣ Optimizing for revenue: Making sure your deals, bundles, and offers are clear to customers throughout the journey–from the landing page to checkout. Bonus tip: Adnan Shah (Rebuy Engine) recommends implementing a low-lift strategy that can yield sizable results: post-purchase offers. Rebuy saw a 5% conversion rate on post-purchase offers last BFCM. Ensure your customer journey is air-tight with more actionable insights and strategies you can implement now with the 2024 BFCM Consumer Trends Report: https://bit.ly/3LclMh8

If you still haven't seen Tapcart's 2024 BFCM Report you're leaving money on the table as a Shopify brand, guaranteeeed. Excited to be included myself and have insights from our team at Rebuy Engine! We've got advice on communicating and presenting your offers to your consumers to maximize AOV and ensure you're setting yourself up for a huge holiday season. So much goodness from so many brilliant people; fire advice from Bar Bruhis and the KnoCommerce team, Nihar Kulkarni and the ROSWELL team, & the team at Gorgias, Triple Whale, and more! Including a download link below, do yourself a favour if you're a DTC brand or an Agency and check this out!

"Will a mobile app generate incremental revenue?" We had the pleasure of sitting with Melanie Cummings, VP of Product & UX at Fabletics. Melanie shared her insights on the team's decision to launch a mobile app and the meticulous analyses that went into proving higher purchase rate and LTV on the mobile app channel. "We feel really good about it because we've done a lot of our homework. For us, it's proven incrementally valuable."

“Do I 𝙧𝙚𝙖𝙡𝙡𝙮 need this?” Whether in-store or online, we’ve all asked ourselves that question at checkout. And with consumers being more budget conscious this year, you can bet they'll be extra mindful of their BFCM purchases. So how can you optimize your customer experience to maximize impulse buying potential? Here’s how you can bridge the browsing to buying stage faster: - Enable one-click checkout and multiple payment options like Apple Pay, ShopPay, and Klarna. - Create urgency with countdown timers on limited-time discounts. - Create product bundles that offer greater value for money, tailored to different customer segments. Our friends at Rebuy Engine recommend optimizing your landing pages and checkout process to convert customers at a higher clip. Encouraging BFCM shoppers to complete their purchases without making the sales process feel overly transactional is key. On landing pages, Rebuy suggests using: - A free shipping progress bar - Tiered rewards and gift with purchase offers - ”Buy more, save more” discount incentives - Star ratings and reviews as social proof Our hope is that this inspires you to think of small tweaks you can make to help convert customers more efficiently so they’re not stopping to ask themselves “Do I 𝙧𝙚𝙖𝙡𝙡𝙮 need this?” at checkout.

How does Fresh Clean Threads use Retention.com and its newly-launched mobile app to impact lifetime contribution margin (LTCM)? Brendan Roeschel, VP of Retention + CX, explains 👇

Fact: In 2023, mobile devices accounted for $5.3 billion (or 56%) of Shopify’s total BFCM sales. With that number projected to rise in 2024, top DTC brands are equipped to capture and convert that traffic with a top-notch mobile strategy. We asked BFCM consumers how they plan to shop this year. Desktop? Phone bowser? Mobile app? Here’s what we found: - 51% of respondents plan to shop via desktop, a 6% DECREASE from 2023. - 57% plan to use their mobile phone browsers, DOWN 14% from last year. - 81% plan to use mobile shopping apps during BFCM. That’s UP a whopping 13% from 2023. The data tells us that with more consumers going mobile, a streamlined and convenient CX is crucial–especially during the high-traffic and highly competitive BFCM period. Simply put, if your mobile CX isn't up to snuff, you risk leaving significant revenue on the table. So what are the winning optimizations you can make to ensure your mobile experience meets the demands of on-the-go holiday shoppers? These are our recommendations. 👇

A mobile app + quiz strategy is a total no-brainer for Shopify brands 💬 📲 The Tapcart x Digioh integration is making it easier than ever to increase in-app personalization, engagement, retention, and overall experience. Here's just a few things that I love about pairing a mobile app and guided selling quiz 👇 💥 Create Gamified Engagement to increase mobile app engagement, session time, and conversion rates. When an app user takes a quiz, you're proactively learning more about who they are, what their interests are, and then showing them more of what they told you they want to see! 📲 Retarget with Zero Party Data to increase push notification relevancy and reduce likelihood of uninstalling. When you retarget with zero party data, a subscriber feels like the experience is tailored to them. 📈 Increase App Installs by offering in-app exclusive deals for those who take your quiz in-app. You can promote this onsite or in your email/SMS programs. 💰 Increase App Conversion Rates — See up to a 300% higher CVR when subscribers go through an in-app experience quiz. This is just the tip of iceberg but mobile apps are quickly becoming the go-to retention channel for countless Shopify brands. Being able to engage a user via quizzes set-ups a stronger experience from end to end and is a total win-win for brand and consumer. 📌 If you're looking to get this set up for your store, reach out to myself, Noah Rahimzadeh, or Jon Knott and Neal Goyal over at Tapcart! PS: This was pulled from a tactical training I hosted last week with our friends at Sendlane on 12 ways to Lower CAC through Marketing Efficiency. This was just one of the 12 strategies I covered! I'll drop some info on where you can get the remaining 11. #shopify #ecommerce #marketing