With PulsePoint's Cost Per Acquisition (CPA) optimization, it is easier to efficiently reach health audiences most likely to convert on a brand's website. Optimize your conversions and the efficiency of your campaigns. Learn more in our Cost Per Acquisition (CPA) product guide: https://lnkd.in/e8dknFhD #HealthcareMarketing #PulsePoint #MarketingandAdvertising #DigitalAdvertising #Programmatic #PharmaMarketing
PulsePoint
Advertising Services
New York, New York 44,865 followers
PulsePoint is a technology company using data to accelerate healthcare marketing.
About us
PulsePoint is an advanced data and technology company that is breaking new ground with programmatic solutions for healthcare organizations, to personalize information and improve outcomes. We are leading a revolution in radical health personalization to help organizations improve how they provide care, education and support to people when they need it most. Through programmatic automation, we interpret the hard to read signals of the customer journey and understand the connection points between relevance and engagement. This enables us to deliver a suite of tools that allow for the seamless activation of health options.
- Website
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http://www.pulsepoint.com
External link for PulsePoint
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Programmatic Advertising, Programmatic Video, Content Marketing, Programmatic Mobile, Data management, Native Advertising, Content Targeting, Ad Exchange, Audience Targeting, Data Transparency, RTB (Real Time Bidding), Advertising Technology, Health, Clinical Trials, Health Tech, Ad Tech, Healthcare Marekting, Patient Recruitment, population health management, and Programmatic Health
Locations
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Primary
360 Madison Ave
Floor 14
New York, New York 10017, US
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564 Market St
Suite 305
San Francisco, California 94104, US
Employees at PulsePoint
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Ezra Suveyke
Acquired by WebMD/Internet Brands June 2021
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Azar Hafizi
Business Development Manager (Publishers and DSPs) at PulsePoint acquired by WebMD in June 2021- Strategic Partner, devoted to help publishers…
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Leonid Litvin
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Bryan Weinstein
Sr. Product Director, Data Platforms at PulsePoint
Updates
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Want to know how CPA (cost-per-acquisition) strategies can transform your healthcare marketing campaigns? Our brand new blog post, "Mastering CPA Optimization in Healthcare Marketing," dives into the essentials of CPA Optimization, how it prioritizes bids towards high-value audiences, and why PulsePoint is your key to making more intelligent, data-driven decisions. Click on the blog post below and see how PulsePoint's CPA Optimization can revolutionize your strategy: https://lnkd.in/e5E3wJVg #AdvertisingandMarketing #HealthcareInnovation #Healthcare
Mastering CPA Bidding in Healthcare Marketing
pulsepoint.com
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Exciting opportunities are available at PulsePoint! If you’re ready to bring your experience, passion and talent to a great team, check out our latest job openings and apply today at https://lnkd.in/ddg9Q7cy. Some new positions include: - Associate Platform Solutions Manager: https://lnkd.in/eF__DFZt - Sr. Data Scientist, NLP: https://lnkd.in/eNFahXtr - Data Scientist, Auction Mechanics: https://lnkd.in/eW9CkHcG #TechCareers #NowHiring #PulsePointJobs
PulsePoint Careers
jobs.jobvite.com
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Exciting times ahead at PulsePoint! We’re thrilled to welcome Jason Liu, Erik Dulock, Elif Ünlü, Dushyant Singh, Simone Folasayo Ige, and Kostiantyn Myna to our growing team. We can't wait to see the incredible things we'll achieve together. Welcome aboard! #NewHires #Welcometotheteam #Healthcare #HealthInnovation
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Reflecting on another successful HealthNEXT event! Each year, we're thrilled to see this event grow and our discussions deepen. Day 2 brought insightful panels featuring the best speakers sharing invaluable perspectives: Nadia Khatri, highlighted the importance of uncovering both visible and hidden insights from data: “It’s not just about what the data is showing you but also what the data is not showing you.” Tara Nanda told us that, “The best lever you have as a programmatic specialist is an in-depth knowledge of your brand’s business.” Finally, Konrad Gerszke left us inspired when he told us that: “The way we are figuring this out is through constant experimentation, constant innovation, and constant sharing of information.” A heartfelt thank you to everyone who contributed to making HealthNEXT 2024 a resounding success! #HealthNEXT #HealthcareInnovation #Healthcare #AdvertisingandMarketing #NYCEvent
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Before treating attendees to lunch, they had the privilege of attending one of today's standout panels featuring Erica Hawthorne, Aimee Turner, Parker Noren, and Faraz Siddiqui. Reflecting on the discussion, Aimee eloquently shared: “When we talk about orchestration, we are all conductors in our own ways, which is important to recognize…all of those things have different components, and components make beautiful music and beautiful media plans.” It was inspiring to see such profound insights shared by our panelists. Their perspectives remind us of the artistry and collaboration that drive innovation and connection in our industry. Thank you to everyone who has made the first half of HealthNEXT Day 2 such a success! #HealthNEXT #HealthcareInnovation #Healthcare #AdvertisingandMarketing #NYCEvent
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“Listen to your procrastination—it might be trying to tell you something.” Thanks to Andrew Santella, author of "Soon: An Overdue History of Procrastination, From Leonardo and Darwin to You and Me," for helping us kick off Day 2 of HealthNEXT and validating the value in delivering on our deadlines and promises to our clients! Stay tuned for more from HealthNEXT 2024. #HealthNEXT #HealthcareInnovation #Healthcare #AdvertisingandMarketing #NYCEvent
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Day 1 of HealthNEXT was a hit! Our attendees had the privilege of engaging with insightful panels featuring experts from PulsePoint, WebMD, and Internet Brands. A special highlight was PulsePoint’s Swag Studio, where everyone had a blast customizing their own PulsePoint bookbags and hats! A standout session was “What Today’s Trends Tell Us About Tomorrow’s Market,” presented by Konrad Gerszke, Max Dobbs, Dan Johnson, Henry Carter, and Andrew Stark. They highlighted the often-overlooked middle of the funnel in healthcare. As Max Dobbs noted, “Understanding which actual touchpoints had the greatest influence in nurturing someone toward a healthcare outcome across the healthcare journey—those are the things we’re really focused on.” Excited to see what the rest of the event brings tomorrow! #HealthNEXT #HealthcareInnovation #Healthcare #AdvertisingandMarketing #NYCEvent
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We are thrilled to kick off HealthNEXT today! Konrad Gerszke, EVP of Growth Platforms and Markets at Internet Brands, opened the summit with powerful welcoming remarks: “I can’t emphasize enough how much execution matters, and as part of execution, how much culture matters because, from my perspective, culture is the thing that we all do when nobody is watching…the more important thing is how we come together as a team in trying to make change happen one step at a time.” Andrew Stark, CCO of PulsePoint, continued to inspire and educate us on the state of the company and our team's identity: “I think when you look at the PulsePoint team, you see two important things. You see stability and an acceptance of growth, which goes into everything we’ve been talking about: adaptability, collaboration, working together as a team.” Thank you to these influential leaders for launching HealthNEXT. We look forward to the exciting journey ahead! #HealthNEXT #Healthcare #HealthcareInnovation #AdvertisingandMarketing #NYCEvent
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New Case Study Alert from CMI Media Group and PulsePoint! 🌧️🌡️ A leading pharmaceutical company leveraged real-time weather data to reach healthcare professionals (HCPs) in areas experiencing cold weather. The innovative campaign demonstrated significant results! Discover how this cutting-edge approach optimized HCP engagement and drove prescribing behavior: https://lnkd.in/etTgaAsj. The Weather Company #CaseStudy #HCPengagement #HCPmarketing #HealthInnovation #HealthMarketing #WeatherTargeting